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Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media
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Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media

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Valentine's day is the season of love and Ferns N Petals offers various gifting solutions for the occasion. To create greater visibility and reach out to potential customers, Solomo Media ran a …

Valentine's day is the season of love and Ferns N Petals offers various gifting solutions for the occasion. To create greater visibility and reach out to potential customers, Solomo Media ran a campaign until the run-up of Valentine's Day to portray Ferns N Petals as the perfect gifting partner. The purpose was to increase the transactions as well as handling customer queries for the occasion. The campaign resulted in higher engagement and transactions for the page.

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  • 1. Valentine’s Day 2014 Campaign Case Study
  • 2. Introduction Ferns N Petals is a leading Indian florist and gifting portal. With over 180 outlets in 72 cities nationwide and delivering across 155 countries worldwide, Ferns N Petals pioneered the concept of social expression. Valentine’s Day marks an important event for the organization in terms of increasing awareness, visibility and the actual orders.
  • 3. Campaign Objective To increase visibility and number of transactions from social channels on the occasion of Valentine’s Day
  • 4. Campaign Idea To showcase the wonderful gifts people could send on Valentine’s Day and portray Ferns N Petals as the perfect partner to celebrate the Valentine’s Day.
  • 5. Execution Each Day to the run-up of Valentine’s Day was celebrated with a changed cover image
  • 6. Execution Gifts appropriate for celebrating each day were promoted Each carrying a separate tag to celebrate the event Image: product shared for ‘Kiss Day’ Image: product shared for ‘Rose Day’
  • 7. Execution People were encouraged to pre-order their gifts to remain tension free. Also coupons were shared to prompt people to buy directly from social channels
  • 8. Contest: #FNPValentine Each day, a question was put up related to Valentine’s day and love in general to encourage people to engage and participate with the page
  • 9. Promotions
  • 10. Social Customer Care • More than 150 complaints were handled through Facebook, Twitter and Google Plus • Social channels were used to communicate with disgruntled customers to assure them that each and every complaint will be resolved • Each complaint was responded to and resolved with the help of FNP’s customer service team • Positive customer reviews were shared
  • 11. Social Customer Care
  • 12. Results • 1508 new organic likes during 1-14 February • 100 Average Daily likes on the page • 7850 Avg. Weekly Organic Reach during campaign, 2.9 times than normal • 477 Average Daily Post Likes during campaign, 1.3 times than normal • 83 Average Daily Comments during campaign, 2.3 times than normal • 62 Average Daily Shares during campaign, 1.2 times than normal
  • 13. Thanks! Find out more about us at www.solomosalsa.com