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“What do we do?”A Specialist Retail Consultancy and Training company.Run by Retailers for Retailers                       ...
What does Social Retail do?                                Show you how to use Social Networks to grow your business and“U...
How do we help our clients?                            Social Audits            Social Strategy              Social Traini...
Social Retail services are built by Retail for Retailers.                       The Social Retail Team is made up of Retai...
The Social Retail Team                                                                 Pete Doyle, Managing Director, star...
Our Hillier Case Study                                      Business Challenge:                                      How c...
Our Strategy – “Tweeting from the shop floor” – an                               engaging shop floor social media programm...
“Contact Us”Pete Doyle, Managing Directorm: 07445 845 560 | e: pete.doyle@socialretail.co.uk | w: www.socialretail.co.uk  ...
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Introduction to social retail

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A warm welcome to Social Retail. Here's an introduction to what we do. To find out more please contact us.

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Transcript of "Introduction to social retail"

  1. 1. “What do we do?”A Specialist Retail Consultancy and Training company.Run by Retailers for Retailers ©Copyright Social Retail Limited 2012. All rights reserved
  2. 2. What does Social Retail do? Show you how to use Social Networks to grow your business and“Using social develop the in house skills of your teamstechnology togrow salesand empowerstaff”. STAGE 1 STAGE 2 STAGE 3 Stage 4 Social Audits Social Strategy Social Training Social Monitoring Social Retail is the BRC’s first approved social media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  3. 3. How do we help our clients? Social Audits Social Strategy Social Training Social Monitoring What are my How do we compete on Can we implement our Are we there yet? competitors doing? social networks? strategy in-house? Review all social How can we engage with Is there a skills gap? What is trending now? networks our customers? Review your top 5 How can we maximise How do we share How is my driving? competitors our ROI? knowledge internally? Where is our Do we need to hire Workshops Reports and Analysis competitive advantage? agencies to help us? How much budget do we “Tweeting from the shop need to allocate? floor” How do we integrate Management Social Media in the Mix? Programmes eLearning CoursesSocial Retail is the Building sustainable value and empowering our clientsBRC’s first approvedsocial media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  4. 4. Social Retail services are built by Retail for Retailers. The Social Retail Team is made up of Retailers. All Social Retail consultants and partners have first hand experience of using social technology in a Retail business. We were employed by major Retailers: We have worked with the following Retailers as consultants:Social Retail is theBRC’s first approvedsocial media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  5. 5. The Social Retail Team Pete Doyle, Managing Director, started his 25yrOur retail experience retail career in Waitrose and Marks and Spencer on the shop floor. He was the first ever “Local Marketing Manager” at Waitrose, a role he developed over five years. Pete co-founded Waitrose.com and was employed by Toys R Us , Hamleys of London and Direct Wines, where he ran eCommerce operations. “We operate a network of Social Retail Consultants giving us agility and best value for money to our clients” Social Retail is the UK’s first Social Media Training Organisation approved by the British Retail Consortium (BRC) and delivers Social Media workshops for Henley Business School’s MBA Programme. Social Retail is the BRC’s first approved social media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  6. 6. Our Hillier Case Study Business Challenge: How can we reduce local marketing costs and increase footfall using” Social Retail worked social media?with us creating a pilotin Social Media, usingTwitter, within a small • Hillier Nurseries is a £30m garden retail and nursery business founded 1864.selection of stores. The Over 200,000 products, expert publishers on Trees, Shrubs and Plants. 67 Goldpilot was deemed such Awards at Chelsea Flower Show.a success we are rolling • We ran our Tweeting from the shop floor programme across 3 pilot stores andthis out to all our gained our first sales of 40 rolls of turf within 8 days.stores during 2012.” • We wrote staff guidelines, trained and monitored all staff activity on socialMark Pitman, media. Empowering shop floor staff to become ambassadors for the company.Operations Manager,Hillier Garden Centres. • They now have a reach of 2.5m on twitter across their 13 stores. Example @hillierbath on Mothers’ Day promotion in store Social Retail is the Tweeted by Julie at Hillier Bath Store BRC’s first approved social media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  7. 7. Our Strategy – “Tweeting from the shop floor” – an engaging shop floor social media programme.Social KPIs Before (March 2012)Increased ReachIncreased Footfall Twitter Reach: 70,000Increased Sales  Single point of Failure at 13 Garden 1 Twitter Head OfficeImproved Customer Centres + Account 1 Part Time Manager  Not Local Stories Online Store @hilliergarden  Not close to the action /Engagement local issuesEmpowered Staff  Too distantSustainable valueadded to their retail After (August 2012)operations. Twitter Reach: 2.5m  Reach of 2.5million people Followers Army of Enthusiastic  Sustainable local marketing 14 Twitter Accounts 500 to 2129 Ambassadors channel deployed in local 13 local + 1 national Reach communities  Army of empowered ambassadors 70k to 2.5m  Head office can lead ‘The Conversation Plan’ Social Retail is the  More fun to work on the shop floor BRC’s first approved social media trainer ©Copyright Social Retail Limited 2012. All rights reserved
  8. 8. “Contact Us”Pete Doyle, Managing Directorm: 07445 845 560 | e: pete.doyle@socialretail.co.uk | w: www.socialretail.co.uk ©Copyright Social Retail Limited 2012. All rights reserved

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