93% of Americans 12 and older listen to radio weekly.
92% say radio plays an important part in American life.
Radio Reaches More People % of consumers reached in a typical week Source: Arbitron, Harris Interactive, NAA, Yellow Pages Association
Radio Technology is Everywhere
Radio is responding to marketplace changes with new technologies, like HD Radio and Internet Streaming.
Microsoft ® Zune ® owners rate the importance of the radio feature 8 out of a possible 9 points.
An independent study found that FM radio was the most sought-after added function for the iPod.
In it’s first week on the market, AOL Radio ® for the Apple ® iPhone ® was one of the top 10 most frequently downloaded free applications.
6 Radio is Driving Technology There are nearly 7,000 streaming radio stations in the U.S. and the number is growing SOURCE: “Audio Content Is Expanding Everywhere You Look,” Radio Ink “ Survey: iPod owners want FM radio,” infoSyncWorld.com Radio Advertising Bureau
The Hot Tech Frontier 7 “ Get ready for what has got to be the all-time greatest sleeper of a tech trend: Radios, I kid you not, are making a comeback in 2008” – Fortune Small Business, January 2008
Innovative New Technology
Radio has introduced innovative solutions to help consumers enjoy their favorite information and entertainment:
Texting and mobile applications
8 Radio is Mobile Radio functionality is growing more rapidly than MP3 functionality on mobile phones SOURCE: “Mobile users tune-in to the radio,” Vnunet.com
There are nearly 11,000 U.S. radio stations owned by more than 3,000 separate companies.
From 1996 to 2007 hundreds of new radio stations were introduced.
From 1996 to 2007 format variety increased in the top 100 radio markets.
A core tenet of the campaign is that radio should be available wherever there is a speaker or headphone, and particularly on all mobile devices.
Playlist variety and format diversity
We must communicate the industry’s progress toward offering listeners greater variety and choice.
Building for the future
We are taking a proactive approach toward ensuring radio’s progress and prosperity in the future, including promoting the growth of our listening audience and consumer reach.
We must remind listeners of the many benefits of radio and the broad variety of people, places and purposes it connects.
Telling Radio’s Story
Millions of impressions
Over 100 articles in print and online editions of publications like The New York Times, Advertising Age, MediaWeek, AdWeek, CNN Money, Portfolio, etc.
Over 50 blog articles
Over 2,000 Google entries
“ Looks like radio is finally taking, well...radio seriously.” – Media Post
Getting Insiders in the Game
Engaging Blog Campaigns
Targeting the Listening Public The Radio Heard Here consumer campaign will reach listeners of all ages, with a special focus on younger audiences. The campaign demonstrates to fans and advertisers that radio is alive, well, and investing in it’s future.
A Website for Radio Fans
A site for radio fans that is fun, engaging and interactive. With fresh content every month.
Radio Heard Here is an organization made up of fans of radio committed to building a great future for a medium we all love.
Radio Heard Here is made possible by the NAB, the RAB and the HD Digital Radio Alliance.