Boot Camp (Adam's version)

258
-1

Published on

The Social Phonics Boot Camp as led by Adam Walker Cleaveland.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Boot Camp (Adam's version)

  1. 1. Adam Walker Cleaveland twitter.com/adamwcfacebook.com/adamwc
  2. 2. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  3. 3. COMMON OBJECTIONS
  4. 4. COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not interested in those people”“It’s all too much”“It’s not safe”“I’m more of a face-to-face person”“It’s shallow”
  5. 5. THAT BEING SAID... Why are you here?(in 140 characters or less) :)
  6. 6. Video: Social Media Revolution
  7. 7. SOCIAL MEDIA PHILOSOPHYTo think critically about your philosophyand strategy behind using social media. Why are you online - and what do you want to do with it?
  8. 8. WHO ARE WE?
  9. 9. WHO ARE WE?
  10. 10. ADAM’S SOCIAL MEDIA PHILOSOPHYTo connect with colleagues in ministry,broadcast my life and listen and learnfrom the wisdom of the collective. To share and learn.
  11. 11. DOUG’S SOCIAL MEDIA PHILOSOPHYTo build a repository of Doug Pagittness.To build and connect with an audience of people interested in my stuff.
  12. 12. TONY’S SOCIAL MEDIA PHILOSOPHYTo build a large social media footprintthrough consistent, content-rich, andvaluable social media impressions. To build a high-quality audience.
  13. 13. WHO ARE WE?
  14. 14. WHO ARE WE?
  15. 15. FIRST PRES ASHLAND’S SOCIAL MEDIA PHILOSOPHYTo build and support the onlinecommunity of our congregation. To listen and learn.
  16. 16. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  17. 17. SOCIAL MEDIA PHILOSOPHY Personal Professional Institutional
  18. 18. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  19. 19. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Quick, Easy, Short, Hip, 140Weaknesses: Low Commitment, Fleeting “Followers”
  20. 20. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Fleeting,Low Control “Friends & Fans/Likers”
  21. 21. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Proprietary, Unlimited, DeepWeaknesses: Hard to Get Noticed, HigherCommitment “Readers”
  22. 22. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outlets
  23. 23. SOCIAL MEDIA PHILOSOPHY
  24. 24. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
  25. 25. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push
  26. 26. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen
  27. 27. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect
  28. 28. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
  29. 29. SOCIAL MEDIA PHILOSOPHY
  30. 30. SOCIAL MEDIA PHILOSOPHYDetermine a work flow
  31. 31. SOCIAL MEDIA PHILOSOPHYDetermine a work flowSM should be an integrated, naturaloutgrowth of your regular work life.
  32. 32. SOCIAL MEDIA PHILOSOPHYDetermine a work flowSM should be an integrated, naturaloutgrowth of your regular work life.Repurpose what you’re already doing.
  33. 33. SOCIAL MEDIA PHILOSOPHYDetermine a work flowSM should be an integrated, naturaloutgrowth of your regular work life.Repurpose what you’re already doing.Be disciplined.
  34. 34. SOCIAL MEDIA PHILOSOPHY
  35. 35. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…
  36. 36. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’
  37. 37. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number
  38. 38. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want
  39. 39. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work flow
  40. 40. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work flow
  41. 41. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy…➡ Decide on a ‘personality’➡ Pick a limited number➡ Determine what you want➡ Determine work flow
  42. 42. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  43. 43. FACEBOOKThe World is Obsessed with Facebook Mom Is on Facebook
  44. 44. Zuckerberg just wanted people to bethemselves. On earlier social networkslike Friendster and Myspace, identity wasmalleable and playful, but Facebook wasand is different. "Were trying to mapout what exists in the world," he says."In the world, theres trust. I think ashumans we fundamentally parse theworld through the people andrelationships we have around us. So atits core, what were trying to do is mapout all of those trust relationships,which you can call, colloquially, most ofthe time, friendships." He calls this mapthe social graph, and its a network of anentirely new kind.-TIME Magazine, 2011
  45. 45. Profile vs. Page vs.Group
  46. 46. PROFILE Personal - that’s you! Use privacy settings Put friends in listsLink to other social media
  47. 47. PAGE Allows (Some) AnonymityIndexed in Search Engines Multiple Administrators No Limit to Fans Buy Ads
  48. 48. 10 FACEBOOK TIPS
  49. 49. 10 FACEBOOK TIPS1. Reach out to other churches.
  50. 50. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.
  51. 51. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.
  52. 52. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.4. Ask for input from fans.
  53. 53. 10 FACEBOOK TIPS1. Reach out to other churches.2. Take your fans behind the pulpit.3. Go beyond the ministry.4. Ask for input from fans.5. Be visual.
  54. 54. 10 FACEBOOK TIPS
  55. 55. 10 FACEBOOK TIPS6. Make everything an event.
  56. 56. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.
  57. 57. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.
  58. 58. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.
  59. 59. 10 FACEBOOK TIPS6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.10.Check out other tools (Apps).
  60. 60. GROUPS (new-ish) Private Group Communication Does not show up in your profile Multiple Administrators Best for 3-150 peopleSend messages, Share documents, Chat
  61. 61. USERNAMESwww.facebook.com/username Customized Facebook URL For a Profile or a Page Only Get One Chance!
  62. 62. Social PhonicsSoul City Church LifeChurch.tv #RunRevRun
  63. 63. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  64. 64. GOOGLE www.google.com/places Claim the listingBe sure the location is correct Add information Get reviews
  65. 65. GOOGLE goo.gl Shortened URLs QR CodesAlerts (Google News & Reader)
  66. 66. GOOGLE+ plus.google.com Create circles Link AccountsShare Info & Have Hangouts!
  67. 67. YELP Get reviews Get foundMission Bay Community Church (SF)
  68. 68. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  69. 69. LOCATION BASED SOCIAL NETWORKS Foursquare, Gowalla, Yelp/Facebook “Check-Ins” - Rewards Mayor Specials Word Gets Out - Location SharedConnect with People in your Community
  70. 70. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  71. 71. Twitter in Plain EnglishFollow Your Interests.Discover Your World.
  72. 72. AMBIENT AWARENESS "They call it “ambient awareness.” It is, they say, very much like beingphysically near someone and picking up on his mood through the little thingshe does — body language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippetscoalesce into a surprisingly sophisticated portrait of your friends’ and familymembers’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (source link)
  73. 73. USES OF TWITTER Pushing Content Events Listening Search News
  74. 74. TWOOLSTwitter Search Tweetbot (iPhone)@reply TwitterberryDM = d username Tweetdeck#hashtags Twitter GraderTwubs Hootsuite
  75. 75. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  76. 76. BLOGGINGPersonal/Professional/Institutional RSS Feed Feedburner Google Analytics WordPress & Posterous
  77. 77. Posterous WordPress Free Free Posts to all sites Best bloggingEasy Group Blogs platformHandles All Media Best themes/ types (photos, designs audio, video) Very powerful
  78. 78. PosterousShare any type of media • Post by Email Custom Themes • Posterous Apps Autopost to all the popular sites Easy to share content • Free Custom Domain Names
  79. 79. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  80. 80. AUDIO & VIDEO BROADCASTYouTube/Vimeo: Pre-recorded Video USTREAM: LIVE Video Podcasting: Pre-recorded Audio BlogTalkRadio: LIVE Audio Posterous: Pre-recorded Audio
  81. 81. United Breaks Guitars
  82. 82. OUR AGENDAWelcome Social Media Philosophy Facebook Google & Yelp Foursquare & Check-Ins Twitter Blogging Audio/Video Broadcast The Kitchen Sink
  83. 83. THE KITCHEN SINK
  84. 84. THE KITCHEN SINK QR Codes
  85. 85. THE KITCHEN SINK QR Codes Keepvid.com
  86. 86. THE KITCHEN SINK QR Codes Keepvid.com MailChimp
  87. 87. THE KITCHEN SINK QR Codes Keepvid.com MailChimp Flickr
  88. 88. THE KITCHEN SINK QR Codes Keepvid.com MailChimp Flickr Instagram
  89. 89. THERE IS ALWAYS MORE...
  90. 90. HOT TIPS
  91. 91. HOT TIPS• Have a personal email
  92. 92. HOT TIPS• Have a personal email• Make a Google Profile
  93. 93. HOT TIPS• Have a personal email• Make a Google Profile• Consider Using Posterous
  94. 94. HOT TIPS• Have a personal email• Make a Google Profile• Consider Using Posterous• Use an RSS Reader
  95. 95. HOT TIPS• Have a personal email• Make a Google Profile• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)
  96. 96. HOT TIPS• Have a personal email• Make a Google Profile• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)• Comment, comment, comment!
  97. 97. HOT TIPS• Have a personal email• Make a Google Profile• Consider Using Posterous• Use an RSS Reader• Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)• Comment, comment, comment!• Purchase URLs
  98. 98. HOT TIPS
  99. 99. HOT TIPS• Get a Password App (1Password, LastPass)
  100. 100. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully
  101. 101. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Profile Pic
  102. 102. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Profile Pic• Links, Links, Links
  103. 103. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Profile Pic• Links, Links, Links• Nings & Wikis
  104. 104. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Profile Pic• Links, Links, Links• Nings & Wikis• Use Wasted Time
  105. 105. HOT TIPS• Get a Password App (1Password, LastPass)• Choose Usernames Carefully• Choose a Good Profile Pic• Links, Links, Links• Nings & Wikis• Use Wasted Time• Use Facebook Lists
  106. 106. HELPFUL BLOG POSTS
  107. 107. HELPFUL BLOG POSTS• Signing Up For & Using Twitter
  108. 108. HELPFUL BLOG POSTS• Signing Up For & Using Twitter• Should Your Church or Religious Organization Be on Twitter?
  109. 109. HELPFUL BLOG POSTS• Signing Up For & Using Twitter• Should Your Church or Religious Organization Be on Twitter?• How to Best Use Social Media to Enhance Your Church’s Mission Trips
  110. 110. HELPFUL BLOG POSTS
  111. 111. HELPFUL BLOG POSTS• “What? You’re Not Using” Tech Blog Series (focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer, Reeder, Posterous, WordPress, VisualHub and Preview
  112. 112. JOIN US AT SUMMER CAMP

×