START A PLANNING DOCUMENT – CREATE AN OUTLINE NOONE LIKES TO DO IT.
Use Spreadsheet to track… Examples: We want 5 comments per week on our blog.We want to 100 people to sign our petition online.We want 10 positive comments per week on Twitter WRITE THEM DOWN
Who do you want to reach? Where do they “hang out” online?What tone will work best with your audience? What type of information do they want from you? Write out profiles for typical audience members
Be the curator,Share cutting edge sources, Do work for people – People are busy, write a list of questions people you would like to follow you are asking…..initial topics for your editorial plan. become the thought leader,
REQUIRE MORE TIME THAN YOU THINK…WHO WILL GATHR INFO, WRITE INFO, DISTRIBUT IT? How much time will they have per day to manage it? ALREADY PRODUCED CONTENT
All social media channels, blogs, newsletters, important holiday’s ect. ESSESNTIAL
Are you social? What channels does your organization use?
Fail to Plan, Plan to Fail Planning requires asking a lot of questions… listening to yourself and to others… and writing It down…