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Give to the Max Day is Minnesota’s biggest online fundraising event of the year and 2010 was the most collaborative social media effort for this event ever. Join this session to learn GiveMN’s outreach strategy for social media and explore how nonprofits across the state collaborated on Facebook, Twitter, YouTube and Livestream to make it successful. Learn what didn’t work and why. Mostly, find out how these lessons learned can help your nonprofit create and implement successful social media strategy year-round.