How to Promote You Social Sites and Events

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  • 1. The S.M.A.R.T Group How To Promote Your Social Sites Michael Gray of LOGO
  • 2. Driving Traffic To your Sites•Who is Your Target Audience? • B to B? • B to C? • Strategic Partners LOGO
  • 3. Driving Traffic To your Sites•Links to your sites • Email signature file • Business Cards • QR Codes • Website • Blog • Newsletter LOGO
  • 4. Driving Traffic To your Sites•Facebook invitations • Facebook friend invite • CSV Email • Newsletter Email Invite • Facebook Message & Email invite LOGO
  • 5. Driving Traffic To your Sites•Twitter • Finding and Following Target Audience • Target Customers • Strategic Partners • Tools • Tweetadder • Huitsuite • Tweetdeck LOGO
  • 6. Promoting Events on Facebook•Begin With an Event Page • Large events use Event sites • Add social share tools to page • Add links to social platforms • Small events Use Facebook Event on personal profile LOGO
  • 7. Promoting Events on Facebook•Share the event on you BusinessPage and Personal Profile • Have other team members share your event from the original wall post for increased edge rank. • Make appropriate comments on the post • Like the post • Tag appropriate people on the post or on the shared post. LOGO
  • 8. Promoting Events on Facebook  Create A Facebook Event on your personal site • Invite appropriate friends • Repeat the rest of the steps on b. LOGO
  • 9. Promoting Events on Twitter Create a variety of ways to describe and promote the event and save it in a doc Post event with link and varying descriptions Use hash tags to target locations and groups of people. Use auto post when appropriate. LOGO
  • 10. Homework Pick a day or 2 next week to promote next Friday’s class • Share from the Fan Page Post • Share on Business Page • Share on Profile • Tag someone to invite them LOGO