Now that you have this amazing site you want to get found online. How do you turn you site from a spec in the Solar system to a galaxy
Clients are checking out your online credentials to see if they want to hire you. Hopefully you online presence looks as good as your face to face experience.
The Expert- as the name suggests, is either an expert at something; or believes himself to be one. He'll create his own content, and share his knowledge with whomever wants it. Experts are often authors, or want to be authors. They're often entrepreneurs, where they either own, or have a stake in their company and its success.The Interested - is a person who's goal is to be considered interested in a subject. He doesn't want to be an expert, but wants his audience to know that he has his thumb-on-the-pulse of an industry. The interested are often 'tenants' in a position, (e.g. CMO, CFO, CEO) where their aim is to improve a company while they hold the position.The Entertainer - is interested in entertaining the community. He could be an actor, musician, sports player; as long as his goal is to entertain.
The right mix for your business – Every business is different and requires a different mix.
Online Marketing and Social Media Basics
Michael GrayGetting Found Online
Companies spend millions making their storefront look great.
Don’t you want you customers to experience this?
900 million + people are on Facebook 300 million registered tweeters on twitter 80% of companies now use LinkedIn to find employees. It’s where many of your current customers are spending their time. It’s where ALL of your future customers are spending their time. 52% of global population under age 30.
Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said they watched a short video….on their phone Mobile requires site specific SEO work. Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization.
Brand Awareness Lead Generation and Reputation Customer Service Customer Development Collect Feedback Brand Loyalty Transition To Sales Funnel Traditional Marketing & Sale