Social Media for Alternative & Integrated Wellness Professionals
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Social Media for Alternative & Integrated Wellness Professionals

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This presentation discusses how the medical community is using social media, and how alternative medical professionals can more fully participate.

This presentation discusses how the medical community is using social media, and how alternative medical professionals can more fully participate.

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Social Media for Alternative & Integrated Wellness Professionals Presentation Transcript

  • 1. Social Media for Alternative & Integrated Wellness Professionals By: Michael Tucker April 26, 2011 Arizona Integrated Wellness Coalition
  • 2. Overview
    • What is Social Mobile Buzz?
    • Why am I here?
    • My personal connection with Alternative health
    • How the Medical Community using Social Media
    • Business uses for Top Social Networking Sites Overview
    • 10 ways to grow your practice with social media
  • 3. Who Are We
    • Social Mobile Buzz is a social media, mobile marketing, and integrated brand communications firm
    • Founded in October 2009 by Michael Tucker after using social media to obtain overwhelming results for a former employer
    • Formally, Xtreme Business International
    • Our staff consist of 3 core team members and support staff across the country
    • Social Mobile Buzz works with companies and brands in Arizona and throughout the U.S.
    Founder & CEO, Michael Tucker
  • 4. Partial Client List Vonnie Schultz , RN Very Special Alternatives Sheila Shea, Spa & School of Colon Hydrotherapy
  • 5. Why am I here
    • The world is facing a man made health crisis
      • Harmful Foods (obesity)
      • Polluted Water
      • Poor Air Quality
    • The healthcare industry is out of control
    • Alternative medicine is poised to make the biggest impact
    • But there are some challenges…Mindset, Credibility & Money
  • 6. My Connection with Alternative Health
    • Flexitarian Diet (7yrs)
    • Proactive lifestyle choices
    • Personal Development & Spirituality
  • 7. How is the Medical Community using Social Media
  • 8. Mobile Marketing is expected to reach $50B by 2014 - Mind Commerce Our Goal is to make these areas work together to increase engagement with your brand Integrated Branding Communications Landscape Traditional Marketing Networking Print & Direct Mail Cold Calls TV & Radio Out of home…Etc. Internet Marketing -SEO/SEM - Media Buying - Management Social Media Mobile Advertising Buzz “ Unique relationship building & PR methods that cause clients talk” 93% of all companies employ social media marketing – Social Media Examiner
  • 9.  
  • 10. Henry Ford Hospital: one of the first hospitals to Tweet a live procedure
  • 11. Dr. Heins developed his blog and within about three months he experienced a 20% increase in his business by sharing his blog content and using his Twitter account to engage with the local community
  • 12. The Top Social Networks
  • 13.
    • 500 Million Users
    • Updates From Mobile Phones
    • Build Relationships
    • Post Videos, Pictures
    • Events/Calendars
    • Personal and Business Pages
    • 200 Million Users
    • 140 Character Limit
    • Laser Target Followers
    • Target Geographically or Keyword
    • More Aggressive Marketing
    • Lead Generation
    • Keyword Research
    • Monitor Brand
    • Build Buzz
    • 80M Professionals
    • Average income $100K +
    • Locate Industries or Executives
    • Group Participation by Common Interests
    • Recommendations
    • Make Introductions
    • 2 Billion Views a day
    • Build Relationships
    • Education & Training
    • Building Buzz
  • 14. 10 Ways to grow your Practice with Social Media
    • Choose in…fully participate in building an online presence that creates conversions (internet strategy then social media)
    • Set clear goals that define how you will measure success
    • Build a Brand! Use the web and social share it
    • Create a communication calendar to schedule marketing actions
    • Listen to your community
      • Google Alerts,
      • http://Seach.Twitter.com
      • Pay attention to thought leaders in your field share their expertise with others
  • 15. 10 Ways to grow your Practice with Social Media (cont’d)
    • 6. Engage – with the intent of becoming a thought leader
    • 7. Participate in mobile/local commerce and marketing
      • Squareup.com
      • Google Local
      • Bing Local
  • 16. 10 Ways to grow your Practice with Social Media (cont’d)
    • 8. Use educational webinars and email newsletters to build relationships local and internationally. People want to be near your energy…let them
    • Track and Measure results (spreadsheet vs. sophisticated software)
    • Have FUN!
  • 17. Learn More
    • FREE 2 hour webinar
    • Internet Marketing for Medical Professionals
      • Internet Marketing strategy & system development
      • Online Media buying & Ad Campaign Basics
      • Social Media Marketing
    • Let’s Take a Vote
  • 18. Questions Get this Presentation: SMBuzz to 90210 520-327-0168 or 866-736-8913 SocialMobileBuzz.com