Social Media for Alternative & Integrated Wellness Professionals


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This presentation discusses how the medical community is using social media, and how alternative medical professionals can more fully participate.

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Social Media for Alternative & Integrated Wellness Professionals

  1. 1. Social Media for Alternative & Integrated Wellness Professionals By: Michael Tucker April 26, 2011 Arizona Integrated Wellness Coalition
  2. 2. Overview <ul><li>What is Social Mobile Buzz? </li></ul><ul><li>Why am I here? </li></ul><ul><li>My personal connection with Alternative health </li></ul><ul><li>How the Medical Community using Social Media </li></ul><ul><li>Business uses for Top Social Networking Sites Overview </li></ul><ul><li>10 ways to grow your practice with social media </li></ul>
  3. 3. Who Are We <ul><li>Social Mobile Buzz is a social media, mobile marketing, and integrated brand communications firm </li></ul><ul><li>Founded in October 2009 by Michael Tucker after using social media to obtain overwhelming results for a former employer </li></ul><ul><li>Formally, Xtreme Business International </li></ul><ul><li>Our staff consist of 3 core team members and support staff across the country </li></ul><ul><li>Social Mobile Buzz works with companies and brands in Arizona and throughout the U.S. </li></ul>Founder & CEO, Michael Tucker
  4. 4. Partial Client List Vonnie Schultz , RN Very Special Alternatives Sheila Shea, Spa & School of Colon Hydrotherapy
  5. 5. Why am I here <ul><li>The world is facing a man made health crisis </li></ul><ul><ul><li>Harmful Foods (obesity) </li></ul></ul><ul><ul><li>Polluted Water </li></ul></ul><ul><ul><li>Poor Air Quality </li></ul></ul><ul><li>The healthcare industry is out of control </li></ul><ul><li>Alternative medicine is poised to make the biggest impact </li></ul><ul><li>But there are some challenges…Mindset, Credibility & Money </li></ul>
  6. 6. My Connection with Alternative Health <ul><li>Flexitarian Diet (7yrs) </li></ul><ul><li>Proactive lifestyle choices </li></ul><ul><li>Personal Development & Spirituality </li></ul>
  7. 7. How is the Medical Community using Social Media
  8. 8. Mobile Marketing is expected to reach $50B by 2014 - Mind Commerce Our Goal is to make these areas work together to increase engagement with your brand Integrated Branding Communications Landscape Traditional Marketing Networking Print & Direct Mail Cold Calls TV & Radio Out of home…Etc. Internet Marketing -SEO/SEM - Media Buying - Management Social Media Mobile Advertising Buzz “ Unique relationship building & PR methods that cause clients talk” 93% of all companies employ social media marketing – Social Media Examiner
  9. 10. Henry Ford Hospital: one of the first hospitals to Tweet a live procedure
  10. 11. Dr. Heins developed his blog and within about three months he experienced a 20% increase in his business by sharing his blog content and using his Twitter account to engage with the local community
  11. 12. The Top Social Networks
  12. 13. <ul><li>500 Million Users </li></ul><ul><li>Updates From Mobile Phones </li></ul><ul><li>Build Relationships </li></ul><ul><li>Post Videos, Pictures </li></ul><ul><li>Events/Calendars </li></ul><ul><li>Personal and Business Pages </li></ul><ul><li>200 Million Users </li></ul><ul><li>140 Character Limit </li></ul><ul><li>Laser Target Followers </li></ul><ul><li>Target Geographically or Keyword </li></ul><ul><li>More Aggressive Marketing </li></ul><ul><li>Lead Generation </li></ul><ul><li>Keyword Research </li></ul><ul><li>Monitor Brand </li></ul><ul><li>Build Buzz </li></ul><ul><li>80M Professionals </li></ul><ul><li>Average income $100K + </li></ul><ul><li>Locate Industries or Executives </li></ul><ul><li>Group Participation by Common Interests </li></ul><ul><li>Recommendations </li></ul><ul><li>Make Introductions </li></ul><ul><li>2 Billion Views a day </li></ul><ul><li>Build Relationships </li></ul><ul><li>Education & Training </li></ul><ul><li>Building Buzz </li></ul>
  13. 14. 10 Ways to grow your Practice with Social Media <ul><li>Choose in…fully participate in building an online presence that creates conversions (internet strategy then social media) </li></ul><ul><li>Set clear goals that define how you will measure success </li></ul><ul><li>Build a Brand! Use the web and social share it </li></ul><ul><li>Create a communication calendar to schedule marketing actions </li></ul><ul><li>Listen to your community </li></ul><ul><ul><li>Google Alerts, </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Pay attention to thought leaders in your field share their expertise with others </li></ul></ul>
  14. 15. 10 Ways to grow your Practice with Social Media (cont’d) <ul><li>6. Engage – with the intent of becoming a thought leader </li></ul><ul><li>7. Participate in mobile/local commerce and marketing </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Google Local </li></ul></ul><ul><ul><li>Bing Local </li></ul></ul>
  15. 16. 10 Ways to grow your Practice with Social Media (cont’d) <ul><li>8. Use educational webinars and email newsletters to build relationships local and internationally. People want to be near your energy…let them </li></ul><ul><li>Track and Measure results (spreadsheet vs. sophisticated software) </li></ul><ul><li>Have FUN! </li></ul>
  16. 17. Learn More <ul><li>FREE 2 hour webinar </li></ul><ul><li>Internet Marketing for Medical Professionals </li></ul><ul><ul><li>Internet Marketing strategy & system development </li></ul></ul><ul><ul><li>Online Media buying & Ad Campaign Basics </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><li>Let’s Take a Vote </li></ul>
  17. 18. Questions Get this Presentation: SMBuzz to 90210 520-327-0168 or 866-736-8913