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Generate buzz about launch of new Hershey’s Dunkers
Build a mobile database of consumers.
Run TV spots asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered to win a free Pizza Hut pizza, once a month, for a whole year. Consumers who double opted-in received 10 more entries and future marketing messages and offers from Pizza Hut.
In less than 2 weeks, over 2,000 consumers responded and 54% double opted-in to receive great offers
This all sounds great but Where Should I Start…
Claim Your Google Places page & get reviews & Citations (FREE)
Measuring Mobile Ad ROI - Avg. CTR for Facebook Ad 0.1% or 1 in 1000 - Avg. CTR for Mobile 0.5 % + or 5 in 1000 Impressions Visitors Click Thru Rate (CTR) Clicks Users Revenue Sales 1000 100 10% 100 10 1 $50