Social media is Dynamite in IrelandPresentation Transcript
Social Media is Dynamite in Ireland Handle with Care!
Should Social Media be important in Ireland?• 79% of Fortune 100 companies use Twitter, Facebook, YouTube and corporate blogs• Quicker-than-CNN news via Twitter has given stock market investors a 30 minute edge. Yet few investment analysts are monitoring Twitter in Ireland• Dell ($3 million in revenue attributable directly to Twitter posts), Jet Blue (over a million followers mainly for customer service issues), and IBM (50k in Alumni network on Facebook - just one example of success), are all using social media as a core part of what they do. Social media can be used for competitive advantage• 54% of Irish adults are using social media in early 2012. This is rising by 10% a year. In 2014 about 75% will be on social media• LinkedIn had 424,000 Irish users in 2011, mostly professional and business people
How to use Social Media for Competitive Advantage• Audit all existing social media work, plans and governance• Create a strategic social media plan that integrates with organisational objectives• Issue a governance document, content development guidelines and a sentiment monitoring strategy• Plan long term social media testing, development and investment
What Social Media is Dynamite can do to help• Internal “7 Pillars” social media audit questionnaire and report• “7 Pillars” social media plan including governance document and sentiment monitoring plan.• Implementation support including training, content creation and sentiment monitoring• Bi-annual audit, plan and implementation support cycle
What is a “7 Pillar” Social Media Audit?A staff questionnaire and interview process toestablish:1. All current SM identities, stats, content2. All planned and possible SM opportunities3. Existing or planned governance document4. SM engagement analysis by seniority/position5. SM monitoring (sentiment/mentions) current & planned6. Software tools in use and planned7. Best competitor analysis of SM usage
What is a “7 Pillar” Social Media Plan?A written report showing:1. Your social media objectives2. Who will implement the plan3. What resources people/budget are available4. Integration plan with existing marketing/customer service/comms plans5. Governance document6. Content development guidelines7. Management and ROI analysis options
Who is Social Media is Dynamite?Laurence has worked for 25 years in sales and marketing inIreland and the UK, including 8 years in sales management.He has experience in sales training and was a co-founder and acourse material developer for a multimedia based sales trainingcompany in the UK. He is a qualified sales training facilitator andholds a Dip. MIS and an MBA in Marketing qualification.He is the author of a guide to social media called Social Media isDynamite due to be published in the Autumn of 2012.www.socialmediaisdynamite.blogspot.com