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SMP19: Geomarketing - Food2U
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SMP19: Geomarketing - Food2U

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Transcript

  • 1. • Usos y beneficios geolocalizacion/geomarketing
  • 2. • Dibuix mobil + api + coordenadas (invisible i en milesimas)
  • 3. • Los usuarios solo visualizan los restaurantes que reparten en su zona (coneixer mes restaurants)
  • 4. • Sin introducir datos (la app se adapta al usuario)
  • 5. • Los restaurantes no reciben pedidos de zonas donde no reparten (Sants-Nou Barris)
  • 6. • Analítica de datos (segmentar ofertas, potenciar barrios)
  • 7. • + Presencia del restaurante• - Gasto offline
  • 8. • Pegatina Food2u con QR• Hashtags con ofertas por ciudades• Foursquare “cercano”
  • 9. • Hay que aprovechar España -> smartphones