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Brandjournalism
 

Brandjournalism

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    Brandjournalism Brandjournalism Presentation Transcript

    • Brand(?) journalism (?)SocialMediaPoint@SilviaCobo
    • Quién soy•Periodistaespecializada enmedia e Internet•Blogger desde2007•Autora deInternet paraperiodistas
    • Marketing para los jefes de MK: Cmo.com/
    • DesintermediaciónPúblicosPúblicosMediosMediosEmpresasEmpresas
    • Comercio exterior: businesswithoutborders.com/
    • Estilos de vida http://www.thefinancialist.com
    • ¿qué no es?• Contenido que se hace pasar porperiodístico cuando en realidad ha sidopagado
    • El problema son losnombres
    • ¿Periodismo de marca omedios corporativos?
    • ¿Periodismo de marca omarketing decontenidos?
    • ¿brand journalism obranded content?
    • ¿Periodismo oRelaciones públicas?
    • Silviacobo.com