Wil Reynolds
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  • 1. The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
  • 2. @wilreynolds
  • 3. 13 years 40 People SEO/SEM/Analytics
  • 4. How I view social
  • 5. I hated social media
  • 6. I <3 Scoreboards!
  • 7.
  • 8. Protect & Serve
  • 9. CRUSH a big myth
  • 10. Quality content is the way to win on search engines
  • 11. Fact!!!!!!!!!!!!
  • 12. Is no one in here outranked by a crappy site?
  • 13. Sometimes
  • 14. Social’s impact on SEO is indirect
  • 15. Who has heard that social impacts rankings?
  • 16. Lets stop the SPECULATION
  • 17. You tell me…
  • 18.
  • 19.
  • 20. Plausible?
  • 21.
  • 22. Hey Google, I’m building a brand…
  • 23.
  • 24. Who do you think is ranking better?
  • 25. The first 4 companies http://zd.net/socialmyth
  • 26. Still Skeptical?
  • 27. Want some social numbers?
  • 28. 100 147 744 1,730 7,119 182,894
  • 29. 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
  • 30. SORRY “TWEEPLES”
  • 31. Still believe in writing good content ONLY?
  • 32. Still believe in social signals?
  • 33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
  • 34. Google reader 6 years + 1 mo. old
  • 35.
  • 36. Yet they can’t figure it out…
  • 37. Glimpse of the future
  • 38. Invest in building TRUST
  • 39. New Circle of Trust
  • 40. But today…
  • 41. Value of “1”
  • 42. 1 Person 1 Session 1 Retweet
  • 43. Less than 1,000 followers – connect w/ every RT’er
  • 44. You have to believe in the power of 1 to succeed at social
  • 45. You have to Prime the pump!
  • 46. What are you doing 10 = 10,000
  • 47. What VALUE are you adding?
  • 48. Getting pumped about adding value?
  • 49. Let’s continue the doom parade…
  • 50. You taking shortcuts?
  • 51. Is this you?
  • 52.
  • 53.
  • 54. Why track this?
  • 55. What can you do with this data?
  • 56. REVENGE?
  • 57. Opportunity to improve, connect, touch
  • 58. Get back to TRUST
  • 59. Now the happy parts start!!
  • 60. All is not lost my “tweeps”
  • 61. FB Admin Meta Tags @matclayton
  • 62. Do you have a like button on your site?
  • 63. Have you seen FB Demographics?
  • 64.
  • 65.
  • 66.
  • 67. Google is starting to reward trust
  • 68. Want examples?
  • 69. Rel Author + Circles
  • 70.
  • 71. Not Logged in
  • 72. Authors get rewarded for building content + TRUST
  • 73. Build trust, get your mug in the SERP
  • 74. Use SEO + rel author to grow your social following
  • 75. http://bit.ly/author-wordpress
  • 76. Social will impact CTR’s
  • 77. http://mz.cm/ctrstudy
  • 78.
  • 79. Schema.org
  • 80.
  • 81.
  • 82. You need trust to get the enhanced results
  • 83. That’s how G+ will win
  • 84. How do you turn social into SEO success?
  • 85.
  • 86. Export.ly http://bit.ly/social-export
  • 87.
  • 88.
  • 89. TagCrowd http://bit.ly/tagcrowd
  • 90.
  • 91. Create content for niches ex. Fathers, Photographers
  • 92. DM them
  • 93. Is blog commenting social?
  • 94. Make it work for SEO
  • 95. What if you could rate your commenters sites?
  • 96. http://bit.ly/seerplugin
  • 97. WRITE THINGS PEOPLE WANT
  • 98.
  • 99. This will get social movement
  • 100.
  • 101. No Mention of SEER in tweet
  • 102.
      • “ I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
      • High value sites don’t accept any guest blog posts
  • 103. Followerwonk
  • 104. www.followerwonk.com
  • 105. Hashtags are your friend
  • 106. #smplus
  • 107. Encourage use!!!
  • 108. Who is going to do a recap on their blog?
  • 109. Write a review of this webinar – tweet to us
  • 110. Win 500 dollars…
  • 111. Lets get nerdy
  • 112. Excel, VLOOKUP, SEOMOZ + Export.ly
  • 113. Who is following you but not linking?
  • 114. Take your followers from export.ly , links from SEOmoz in excel
  • 115. VLOOKUP Who is following me but not linking
  • 116. GA Certified company!!
  • 117.
  • 118. We did all the work @ethanlyon http://bit.ly/twitterlinktool
  • 119. Leave you with one thing
  • 120. You want to win? Today and Tomorrow
  • 121. Key to search engine success…
  • 122. HELPING OTHERS
  • 123.
  • 124.
  • 125.
  • 126. Wanna rank well?
  • 127. Who are you helping?
  • 128. You can’t measure helping people in klout!
  • 129. Wil Reynolds @wilreynolds @seerinteractive