Wil Reynolds
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    Wil Reynolds Wil Reynolds Presentation Transcript

    • The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
    • @wilreynolds
    • 13 years 40 People SEO/SEM/Analytics
    • How I view social
    • I hated social media
    • I <3 Scoreboards!
    • Protect & Serve
    • CRUSH a big myth
    • Quality content is the way to win on search engines
    • Fact!!!!!!!!!!!!
    • Is no one in here outranked by a crappy site?
    • Sometimes
    • Social’s impact on SEO is indirect
    • Who has heard that social impacts rankings?
    • Lets stop the SPECULATION
    • You tell me…
    • Plausible?
    • Hey Google, I’m building a brand…
    • Who do you think is ranking better?
    • The first 4 companies http://zd.net/socialmyth
    • Still Skeptical?
    • Want some social numbers?
    • 100 147 744 1,730 7,119 182,894
    • 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
    • SORRY “TWEEPLES”
    • Still believe in writing good content ONLY?
    • Still believe in social signals?
    • Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
    • Google reader 6 years + 1 mo. old
    • Yet they can’t figure it out…
    • Glimpse of the future
    • Invest in building TRUST
    • New Circle of Trust
    • But today…
    • Value of “1”
    • 1 Person 1 Session 1 Retweet
    • Less than 1,000 followers – connect w/ every RT’er
    • You have to believe in the power of 1 to succeed at social
    • You have to Prime the pump!
    • What are you doing 10 = 10,000
    • What VALUE are you adding?
    • Getting pumped about adding value?
    • Let’s continue the doom parade…
    • You taking shortcuts?
    • Is this you?
    • Why track this?
    • What can you do with this data?
    • REVENGE?
    • Opportunity to improve, connect, touch
    • Get back to TRUST
    • Now the happy parts start!!
    • All is not lost my “tweeps”
    • FB Admin Meta Tags @matclayton
    • Do you have a like button on your site?
    • Have you seen FB Demographics?
    • Google is starting to reward trust
    • Want examples?
    • Rel Author + Circles
    • Not Logged in
    • Authors get rewarded for building content + TRUST
    • Build trust, get your mug in the SERP
    • Use SEO + rel author to grow your social following
    • http://bit.ly/author-wordpress
    • Social will impact CTR’s
    • http://mz.cm/ctrstudy
    • Schema.org
    • You need trust to get the enhanced results
    • That’s how G+ will win
    • How do you turn social into SEO success?
    • Export.ly http://bit.ly/social-export
    • TagCrowd http://bit.ly/tagcrowd
    • Create content for niches ex. Fathers, Photographers
    • DM them
    • Is blog commenting social?
    • Make it work for SEO
    • What if you could rate your commenters sites?
    • http://bit.ly/seerplugin
    • WRITE THINGS PEOPLE WANT
    • This will get social movement
    • No Mention of SEER in tweet
        • “ I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
        • High value sites don’t accept any guest blog posts
    • Followerwonk
    • www.followerwonk.com
    • Hashtags are your friend
    • #smplus
    • Encourage use!!!
    • Who is going to do a recap on their blog?
    • Write a review of this webinar – tweet to us
    • Win 500 dollars…
    • Lets get nerdy
    • Excel, VLOOKUP, SEOMOZ + Export.ly
    • Who is following you but not linking?
    • Take your followers from export.ly , links from SEOmoz in excel
    • VLOOKUP Who is following me but not linking
    • GA Certified company!!
    • We did all the work @ethanlyon http://bit.ly/twitterlinktool
    • Leave you with one thing
    • You want to win? Today and Tomorrow
    • Key to search engine success…
    • HELPING OTHERS
    • Wanna rank well?
    • Who are you helping?
    • You can’t measure helping people in klout!
    • Wil Reynolds @wilreynolds @seerinteractive