The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
@wilreynolds
13 years 40 People SEO/SEM/Analytics
How I view social
I hated social media
I <3 Scoreboards!
Protect  &  Serve
CRUSH a big myth
Quality content is the way to win on search engines
Fact!!!!!!!!!!!!
Is no one in here outranked by a crappy site?
Sometimes
Social’s impact on SEO is indirect
Who has heard that social impacts rankings?
Lets stop the SPECULATION
You tell me…
Plausible?
Hey Google, I’m building a brand…
Who do you think is ranking better?
The first 4 companies http://zd.net/socialmyth
Still Skeptical?
Want some social numbers?
100 147 744 1,730 7,119 182,894
100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
SORRY “TWEEPLES”
Still believe in writing good content ONLY?
Still believe in social signals?
Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
Google reader 6 years + 1 mo. old
Yet they can’t figure it out…
Glimpse of the future
Invest in building  TRUST
New Circle of Trust
But today…
Value of “1”
1 Person 1 Session 1 Retweet
Less than 1,000 followers – connect w/ every RT’er
You have to believe in the power of 1 to succeed at social
You have to  Prime the pump!
What are you doing 10 = 10,000
What VALUE are you adding?
Getting pumped about adding value?
Let’s continue the doom parade…
You taking shortcuts?
Is this you?
Why track this?
What can you do with this data?
REVENGE?
Opportunity to improve, connect, touch
Get back to TRUST
Now the happy parts start!!
All is not lost my “tweeps”
FB Admin Meta Tags @matclayton
Do you have a like button on your site?
Have you seen FB Demographics?
Google is starting to reward trust
Want examples?
Rel Author + Circles
Not Logged in
Authors get rewarded for building  content + TRUST
Build trust, get your mug in the SERP
Use SEO + rel author to grow your social following
http://bit.ly/author-wordpress
Social will impact CTR’s
http://mz.cm/ctrstudy
Schema.org
You need trust to get the enhanced results
That’s how G+ will win
How do you turn social into SEO success?
Export.ly http://bit.ly/social-export
TagCrowd http://bit.ly/tagcrowd
Create content for niches ex. Fathers, Photographers
DM them
Is blog commenting social?
Make it work for SEO
What if you could rate your commenters sites?
http://bit.ly/seerplugin
WRITE THINGS  PEOPLE WANT
This will get social movement
No Mention of SEER in tweet
<ul><ul><li>“ I see your audience seems to go crazy for content XYZ, it typically gets X shares”  So I thought I’d write i...
Followerwonk
www.followerwonk.com
Hashtags are your friend
#smplus
Encourage use!!!
Who is going to do a recap on their blog?
Write a review of this webinar – tweet to us
Win 500 dollars…
Lets get nerdy
Excel, VLOOKUP, SEOMOZ + Export.ly
Who is following you but not linking?
Take your followers from  export.ly , links from  SEOmoz   in excel
VLOOKUP Who is following me but not linking
GA Certified company!!
We did all the work @ethanlyon http://bit.ly/twitterlinktool
Leave you with one thing
You want to win? Today and Tomorrow
Key to search engine success…
HELPING OTHERS
Wanna rank well?
Who are you helping?
You can’t measure helping people in klout!
Wil Reynolds @wilreynolds @seerinteractive
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Wil Reynolds

  1. 1. The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
  2. 2. @wilreynolds
  3. 3. 13 years 40 People SEO/SEM/Analytics
  4. 4. How I view social
  5. 5. I hated social media
  6. 6. I <3 Scoreboards!
  7. 7.
  8. 8. Protect & Serve
  9. 9. CRUSH a big myth
  10. 10. Quality content is the way to win on search engines
  11. 11. Fact!!!!!!!!!!!!
  12. 12. Is no one in here outranked by a crappy site?
  13. 13. Sometimes
  14. 14. Social’s impact on SEO is indirect
  15. 15. Who has heard that social impacts rankings?
  16. 16. Lets stop the SPECULATION
  17. 17. You tell me…
  18. 18.
  19. 19.
  20. 20. Plausible?
  21. 21.
  22. 22. Hey Google, I’m building a brand…
  23. 23.
  24. 24. Who do you think is ranking better?
  25. 25. The first 4 companies http://zd.net/socialmyth
  26. 26. Still Skeptical?
  27. 27. Want some social numbers?
  28. 28. 100 147 744 1,730 7,119 182,894
  29. 29. 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
  30. 30. SORRY “TWEEPLES”
  31. 31. Still believe in writing good content ONLY?
  32. 32. Still believe in social signals?
  33. 33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
  34. 34. Google reader 6 years + 1 mo. old
  35. 35.
  36. 36. Yet they can’t figure it out…
  37. 37. Glimpse of the future
  38. 38. Invest in building TRUST
  39. 39. New Circle of Trust
  40. 40. But today…
  41. 41. Value of “1”
  42. 42. 1 Person 1 Session 1 Retweet
  43. 43. Less than 1,000 followers – connect w/ every RT’er
  44. 44. You have to believe in the power of 1 to succeed at social
  45. 45. You have to Prime the pump!
  46. 46. What are you doing 10 = 10,000
  47. 47. What VALUE are you adding?
  48. 48. Getting pumped about adding value?
  49. 49. Let’s continue the doom parade…
  50. 50. You taking shortcuts?
  51. 51. Is this you?
  52. 52.
  53. 53.
  54. 54. Why track this?
  55. 55. What can you do with this data?
  56. 56. REVENGE?
  57. 57. Opportunity to improve, connect, touch
  58. 58. Get back to TRUST
  59. 59. Now the happy parts start!!
  60. 60. All is not lost my “tweeps”
  61. 61. FB Admin Meta Tags @matclayton
  62. 62. Do you have a like button on your site?
  63. 63. Have you seen FB Demographics?
  64. 64.
  65. 65.
  66. 66.
  67. 67. Google is starting to reward trust
  68. 68. Want examples?
  69. 69. Rel Author + Circles
  70. 70.
  71. 71. Not Logged in
  72. 72. Authors get rewarded for building content + TRUST
  73. 73. Build trust, get your mug in the SERP
  74. 74. Use SEO + rel author to grow your social following
  75. 75. http://bit.ly/author-wordpress
  76. 76. Social will impact CTR’s
  77. 77. http://mz.cm/ctrstudy
  78. 78.
  79. 79. Schema.org
  80. 80.
  81. 81.
  82. 82. You need trust to get the enhanced results
  83. 83. That’s how G+ will win
  84. 84. How do you turn social into SEO success?
  85. 85.
  86. 86. Export.ly http://bit.ly/social-export
  87. 87.
  88. 88.
  89. 89. TagCrowd http://bit.ly/tagcrowd
  90. 90.
  91. 91. Create content for niches ex. Fathers, Photographers
  92. 92. DM them
  93. 93. Is blog commenting social?
  94. 94. Make it work for SEO
  95. 95. What if you could rate your commenters sites?
  96. 96. http://bit.ly/seerplugin
  97. 97. WRITE THINGS PEOPLE WANT
  98. 98.
  99. 99. This will get social movement
  100. 100.
  101. 101. No Mention of SEER in tweet
  102. 102. <ul><ul><li>“ I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein… </li></ul></ul><ul><ul><li>High value sites don’t accept any guest blog posts </li></ul></ul>
  103. 103. Followerwonk
  104. 104. www.followerwonk.com
  105. 105. Hashtags are your friend
  106. 106. #smplus
  107. 107. Encourage use!!!
  108. 108. Who is going to do a recap on their blog?
  109. 109. Write a review of this webinar – tweet to us
  110. 110. Win 500 dollars…
  111. 111. Lets get nerdy
  112. 112. Excel, VLOOKUP, SEOMOZ + Export.ly
  113. 113. Who is following you but not linking?
  114. 114. Take your followers from export.ly , links from SEOmoz in excel
  115. 115. VLOOKUP Who is following me but not linking
  116. 116. GA Certified company!!
  117. 117.
  118. 118. We did all the work @ethanlyon http://bit.ly/twitterlinktool
  119. 119. Leave you with one thing
  120. 120. You want to win? Today and Tomorrow
  121. 121. Key to search engine success…
  122. 122. HELPING OTHERS
  123. 123.
  124. 124.
  125. 125.
  126. 126. Wanna rank well?
  127. 127. Who are you helping?
  128. 128. You can’t measure helping people in klout!
  129. 129. Wil Reynolds @wilreynolds @seerinteractive
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