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Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
Wil Reynolds
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Wil Reynolds

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  • 1. The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
  • 2. @wilreynolds
  • 3. 13 years 40 People SEO/SEM/Analytics
  • 4. How I view social
  • 5. I hated social media
  • 6. I <3 Scoreboards!
  • 7.
  • 8. Protect & Serve
  • 9. CRUSH a big myth
  • 10. Quality content is the way to win on search engines
  • 11. Fact!!!!!!!!!!!!
  • 12. Is no one in here outranked by a crappy site?
  • 13. Sometimes
  • 14. Social’s impact on SEO is indirect
  • 15. Who has heard that social impacts rankings?
  • 16. Lets stop the SPECULATION
  • 17. You tell me…
  • 18.
  • 19.
  • 20. Plausible?
  • 21.
  • 22. Hey Google, I’m building a brand…
  • 23.
  • 24. Who do you think is ranking better?
  • 25. The first 4 companies http://zd.net/socialmyth
  • 26. Still Skeptical?
  • 27. Want some social numbers?
  • 28. 100 147 744 1,730 7,119 182,894
  • 29. 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
  • 30. SORRY “TWEEPLES”
  • 31. Still believe in writing good content ONLY?
  • 32. Still believe in social signals?
  • 33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
  • 34. Google reader 6 years + 1 mo. old
  • 35.
  • 36. Yet they can’t figure it out…
  • 37. Glimpse of the future
  • 38. Invest in building TRUST
  • 39. New Circle of Trust
  • 40. But today…
  • 41. Value of “1”
  • 42. 1 Person 1 Session 1 Retweet
  • 43. Less than 1,000 followers – connect w/ every RT’er
  • 44. You have to believe in the power of 1 to succeed at social
  • 45. You have to Prime the pump!
  • 46. What are you doing 10 = 10,000
  • 47. What VALUE are you adding?
  • 48. Getting pumped about adding value?
  • 49. Let’s continue the doom parade…
  • 50. You taking shortcuts?
  • 51. Is this you?
  • 52.
  • 53.
  • 54. Why track this?
  • 55. What can you do with this data?
  • 56. REVENGE?
  • 57. Opportunity to improve, connect, touch
  • 58. Get back to TRUST
  • 59. Now the happy parts start!!
  • 60. All is not lost my “tweeps”
  • 61. FB Admin Meta Tags @matclayton
  • 62. Do you have a like button on your site?
  • 63. Have you seen FB Demographics?
  • 64.
  • 65.
  • 66.
  • 67. Google is starting to reward trust
  • 68. Want examples?
  • 69. Rel Author + Circles
  • 70.
  • 71. Not Logged in
  • 72. Authors get rewarded for building content + TRUST
  • 73. Build trust, get your mug in the SERP
  • 74. Use SEO + rel author to grow your social following
  • 75. http://bit.ly/author-wordpress
  • 76. Social will impact CTR’s
  • 77. http://mz.cm/ctrstudy
  • 78.
  • 79. Schema.org
  • 80.
  • 81.
  • 82. You need trust to get the enhanced results
  • 83. That’s how G+ will win
  • 84. How do you turn social into SEO success?
  • 85.
  • 86. Export.ly http://bit.ly/social-export
  • 87.
  • 88.
  • 89. TagCrowd http://bit.ly/tagcrowd
  • 90.
  • 91. Create content for niches ex. Fathers, Photographers
  • 92. DM them
  • 93. Is blog commenting social?
  • 94. Make it work for SEO
  • 95. What if you could rate your commenters sites?
  • 96. http://bit.ly/seerplugin
  • 97. WRITE THINGS PEOPLE WANT
  • 98.
  • 99. This will get social movement
  • 100.
  • 101. No Mention of SEER in tweet
  • 102. <ul><ul><li>“ I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein… </li></ul></ul><ul><ul><li>High value sites don’t accept any guest blog posts </li></ul></ul>
  • 103. Followerwonk
  • 104. www.followerwonk.com
  • 105. Hashtags are your friend
  • 106. #smplus
  • 107. Encourage use!!!
  • 108. Who is going to do a recap on their blog?
  • 109. Write a review of this webinar – tweet to us
  • 110. Win 500 dollars…
  • 111. Lets get nerdy
  • 112. Excel, VLOOKUP, SEOMOZ + Export.ly
  • 113. Who is following you but not linking?
  • 114. Take your followers from export.ly , links from SEOmoz in excel
  • 115. VLOOKUP Who is following me but not linking
  • 116. GA Certified company!!
  • 117.
  • 118. We did all the work @ethanlyon http://bit.ly/twitterlinktool
  • 119. Leave you with one thing
  • 120. You want to win? Today and Tomorrow
  • 121. Key to search engine success…
  • 122. HELPING OTHERS
  • 123.
  • 124.
  • 125.
  • 126. Wanna rank well?
  • 127. Who are you helping?
  • 128. You can’t measure helping people in klout!
  • 129. Wil Reynolds @wilreynolds @seerinteractive

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