Wil Reynolds
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Wil Reynolds Wil Reynolds Presentation Transcript

  • The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
  • @wilreynolds
  • 13 years 40 People SEO/SEM/Analytics
  • How I view social
  • I hated social media
  • I <3 Scoreboards!
  • Protect & Serve
  • CRUSH a big myth
  • Quality content is the way to win on search engines
  • Fact!!!!!!!!!!!!
  • Is no one in here outranked by a crappy site?
  • Sometimes
  • Social’s impact on SEO is indirect
  • Who has heard that social impacts rankings?
  • Lets stop the SPECULATION
  • You tell me…
  • Plausible?
  • Hey Google, I’m building a brand…
  • Who do you think is ranking better?
  • The first 4 companies http://zd.net/socialmyth
  • Still Skeptical?
  • Want some social numbers?
  • 100 147 744 1,730 7,119 182,894
  • 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
  • SORRY “TWEEPLES”
  • Still believe in writing good content ONLY?
  • Still believe in social signals?
  • Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
  • Google reader 6 years + 1 mo. old
  • Yet they can’t figure it out…
  • Glimpse of the future
  • Invest in building TRUST
  • New Circle of Trust
  • But today…
  • Value of “1”
  • 1 Person 1 Session 1 Retweet
  • Less than 1,000 followers – connect w/ every RT’er
  • You have to believe in the power of 1 to succeed at social
  • You have to Prime the pump!
  • What are you doing 10 = 10,000
  • What VALUE are you adding?
  • Getting pumped about adding value?
  • Let’s continue the doom parade…
  • You taking shortcuts?
  • Is this you?
  • Why track this?
  • What can you do with this data?
  • REVENGE?
  • Opportunity to improve, connect, touch
  • Get back to TRUST
  • Now the happy parts start!!
  • All is not lost my “tweeps”
  • FB Admin Meta Tags @matclayton
  • Do you have a like button on your site?
  • Have you seen FB Demographics?
  • Google is starting to reward trust
  • Want examples?
  • Rel Author + Circles
  • Not Logged in
  • Authors get rewarded for building content + TRUST
  • Build trust, get your mug in the SERP
  • Use SEO + rel author to grow your social following
  • http://bit.ly/author-wordpress
  • Social will impact CTR’s
  • http://mz.cm/ctrstudy
  • Schema.org
  • You need trust to get the enhanced results
  • That’s how G+ will win
  • How do you turn social into SEO success?
  • Export.ly http://bit.ly/social-export
  • TagCrowd http://bit.ly/tagcrowd
  • Create content for niches ex. Fathers, Photographers
  • DM them
  • Is blog commenting social?
  • Make it work for SEO
  • What if you could rate your commenters sites?
  • http://bit.ly/seerplugin
  • WRITE THINGS PEOPLE WANT
  • This will get social movement
  • No Mention of SEER in tweet
      • “ I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
      • High value sites don’t accept any guest blog posts
  • Followerwonk
  • www.followerwonk.com
  • Hashtags are your friend
  • #smplus
  • Encourage use!!!
  • Who is going to do a recap on their blog?
  • Write a review of this webinar – tweet to us
  • Win 500 dollars…
  • Lets get nerdy
  • Excel, VLOOKUP, SEOMOZ + Export.ly
  • Who is following you but not linking?
  • Take your followers from export.ly , links from SEOmoz in excel
  • VLOOKUP Who is following me but not linking
  • GA Certified company!!
  • We did all the work @ethanlyon http://bit.ly/twitterlinktool
  • Leave you with one thing
  • You want to win? Today and Tomorrow
  • Key to search engine success…
  • HELPING OTHERS
  • Wanna rank well?
  • Who are you helping?
  • You can’t measure helping people in klout!
  • Wil Reynolds @wilreynolds @seerinteractive