What’s going on online- right now, a.k.a why social media is important
What Tools Should I Pay Attention To?
Strategy tips to get you started
Resources and Aggregating Information
The Way It Was- Business was Local
Business Deals sealed with a Handshake
Web presence means you have access to a Global Marketplace = Global Reputation
Need to balance Local and Global (Hint: Being Popular in Hong Kong may not help lunch business in Philly)
Social Media Sales Funnel Marketing Sales Product & Customer Service (Reputation)
The New Telephone Connecting with Customers - The New Golf Course
Channels are on 24 x 7
Your Past can Haunt You in Google.....
Ok, People talk online. How Many People really use this stuff? Who are They and why should I care?
This is Not Fringe Anymore This is Mainstream, Main Street
March stats from Compete.com
Number of Users
Facebook - Over 400 Million (2/10)
Twitter - Over 105 Million (4/30/10)
LinkedIn- 50 Million users (5/09)
Quick Facts from Pew (Pew Internet.org)
By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.
Why the Flash Debate is not irrelevant
Flash not optimized for many mobile devices
As the internet continues to become mobile, flash content will be invisible
New standards (HTML5 and H.264) are mobile friendly
More people are accessing the ‘net on a mobile device. One-third of Americans (32%) have used a cell phone or Smartphone to access the internet for emailing, instant-messaging, or information-seeking.
This level of mobile internet is up by one-third since December 2007, when 24% of Americans had ever used the internet on a mobile device.
On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.
Which social media sites are most important?
Median Age on Popular Social Networks
Twitter - 31 yrs.
MySpace- 26 yrs. down from 27
LinkedIn- 39 yrs. down from 40
Facebook- 33 yrs., up from 26 in May, 2008.
Pew Internet & American Life Project, Oct 21, 2009
Ability to highly target the market
Interactive Customer Service channel
Integrate other efforts (blog, twitter, etc) into Facebook
Facebook updates indexed by Google
Recent problems regarding privacy
New features like Project Titan (Facebook only email) may change the marketplace
The Diaspora Project
New network NYU students are creating to keep Google out of your private musings
Never forget these sites are not owned by you
“We are Facebook’s product, not their customers”
LinkedIn- Rolodex on Steroids
LinkedIn- Your Resume and Recommendations Online
Building your business network in advance of a need
LinkedIn integrating “groups” and status update features
Do they have the ability/authority to solve problems?
Frequency of Updates
The “reason” to blog
These Are Your Billboards
Integrating Other Channels
Schools of Thought
Integration versus “Unique Message”
Social face of business
Meet your customers where they are
Ok, I get it. How Do I Get Started?
Using Tools to Listen 1. Google Alerts 2. Search.twitter.com 3. Blog Search
Create Your Own Morning Newspaper
HARO- Help a Reporter Out
Be your own Marketing Department
Become an expert
Become a resource
Help out reporters, help out your business
SEOMoz, Alexa.com, Compete.com, Quantcast- How well are you doing, and how well are your competitors doing?
Search for trends in trends.google.com to see if you can produce timely or seasonally relevant content
Google Adwords- art into itself. Can be pricey- all competitively based.
Set up profiles on the major social networking sites (business email)
Remember this is a conversation, not broadcasting
Relevancy to you, to your customers
This is a long term versus short term strategy
People come to you because of content and added value
Grows network, fans, evangelists
Must give them something to do- keep it fresh or it dies
Build a group of fans and customers; Make it interactive and fun
Stickiness- 10 rabid fans may be better than 50 who don’t really care
Ze Frank- Give people something to do
Find a way to make a difference- Value Add
Taking Aim at Your Goals
Social Media Laboratory Experiment, Tweek, Try Again
Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile (302) 562-6507 URL: www.whitneyhoffman. com