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Whitney hoffman
 

Whitney hoffman

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    Whitney hoffman Whitney hoffman Presentation Transcript

    • Social Media 101
      • Understanding the Tools and Strategy
      Whitney Hoffman Hoffman Digital Media LLC
    • What We’re Going to Cover
      • What’s going on online- right now, a.k.a why social media is important
      • What Tools Should I Pay Attention To?
      • Strategy tips to get you started
      • Resources and Aggregating Information
    • The Way It Was- Business was Local
    • Business Deals sealed with a Handshake
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    • Reputation Management
      • Web presence means you have access to a Global Marketplace = Global Reputation
      • Need to balance Local and Global (Hint: Being Popular in Hong Kong may not help lunch business in Philly)
    • Sales Funnel
    • Social Media Sales Funnel Marketing Sales Product & Customer Service (Reputation)
    • The New Telephone Connecting with Customers - The New Golf Course
    • Channels are on 24 x 7
    • Your Past can Haunt You in Google.....
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    • Ok, People talk online. How Many People really use this stuff? Who are They and why should I care?
    • The Data
    • This is Not Fringe Anymore This is Mainstream, Main Street
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    • March stats from Compete.com
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    • Number of Users
      • Facebook - Over 400 Million (2/10)
      • Twitter - Over 105 Million (4/30/10)
      • LinkedIn- 50 Million users (5/09)
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    • Mobile
      • Quick Facts from Pew (Pew Internet.org)
      • By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.
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    • Why the Flash Debate is not irrelevant
      • Flash not optimized for many mobile devices
      • As the internet continues to become mobile, flash content will be invisible
      • New standards (HTML5 and H.264) are mobile friendly
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    • Pew Stats
      • More people are accessing the ‘net on a mobile device. One-third of Americans (32%) have used a cell phone or Smartphone to access the internet for emailing, instant-messaging, or information-seeking.
      • This level of mobile internet is up by one-third since December 2007, when 24% of Americans had ever used the internet on a mobile device.
      • On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.
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    • Which social media sites are most important?
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      • Facebook
      • Twitter
      • LinkedIn
      • Blogging, Podcasting
    • Median Age on Popular Social Networks
      • Twitter - 31 yrs.
      • MySpace- 26 yrs. down from 27
      • LinkedIn- 39 yrs. down from 40
      • Facebook- 33 yrs., up from 26 in May, 2008.
      Pew Internet & American Life Project, Oct 21, 2009
    • Facebook
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    • Facebook Advantages
      • HUGE market
      • Ability to highly target the market
      • Interactive Customer Service channel
      • Integrate other efforts (blog, twitter, etc) into Facebook
    • Facebook
      • Facebook updates indexed by Google
      • Recent problems regarding privacy
      • New features like Project Titan (Facebook only email) may change the marketplace
    • The Diaspora Project
      • New network NYU students are creating to keep Google out of your private musings
      • Never forget these sites are not owned by you
      • “We are Facebook’s product, not their customers”
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    • LinkedIn- Rolodex on Steroids
    • LinkedIn- Your Resume and Recommendations Online
    • LinkedIn
      • Building your business network in advance of a need
      • LinkedIn integrating “groups” and status update features
      • More professional than social on the whole
    • Blogging
    • 2009 Blogging Stats
      • Blogging grew by 68% in 2008
      • 346 Million worldwide read blogs
      • 77% of active web users read blogs
      • 184 million report starting blogs
      • http://technorati.com/blogging/article/state-of-the- blogosphere-2009-introduction/
    • Things you’ll need to consider
      • Who will be that public face?
      • Do they have the ability/authority to solve problems?
      • Frequency of Updates
      • The “reason” to blog
    • These Are Your Billboards
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    • Integrating Other Channels
    • Schools of Thought
      • Integration versus “Unique Message”
      • Social face of business
      • Meet your customers where they are
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    • Ok, I get it. How Do I Get Started?
    • Step One
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    • Using Tools to Listen 1. Google Alerts 2. Search.twitter.com 3. Blog Search
    • Create Your Own Morning Newspaper
    • HARO- Help a Reporter Out
      • Be your own Marketing Department
      • Become an expert
      • Become a resource
      • Help out reporters, help out your business
    • Competitive Intelligence
      • SEOMoz, Alexa.com, Compete.com, Quantcast- How well are you doing, and how well are your competitors doing?
      • Search for trends in trends.google.com to see if you can produce timely or seasonally relevant content
      • Google Adwords- art into itself. Can be pricey- all competitively based.
    • Next Steps
      • Set up profiles on the major social networking sites (business email)
      • Remember this is a conversation, not broadcasting
    • Relevancy to you, to your customers
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    • Cafe-Shaped Conversations
    • Creating Communities
      • This is a long term versus short term strategy
      • People come to you because of content and added value
      • Grows network, fans, evangelists
      • Must give them something to do- keep it fresh or it dies
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    • So.....
      • Build a group of fans and customers; Make it interactive and fun
      • Stickiness- 10 rabid fans may be better than 50 who don’t really care
      • Ze Frank- Give people something to do
      • Find a way to make a difference- Value Add
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    • Taking Aim at Your Goals
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    • Social Media Laboratory Experiment, Tweek, Try Again
    • Skeptical? Questions?
    • Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile (302) 562-6507 URL: www.whitneyhoffman. com
    • The End