Social Media Recruiting Isn’t About Recruiting
On the Agenda 1 2 3 6 4 5
The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
Think Like a Marketer
Think like a marketer .
Think Like A Marketer Trending topic on Twitter Inventor of Twitter tweets it Marriage proposal carried out, AND ACCEPTED Coverage in mainstream news / tech news / industry news
Twitter followers multiplied by 10
Case in Practice: Marriott
Best Practices: In the Industry
Recommendations: Strategy Legal, marketing, technology, HR Leadership Brand? Hiring? All markets & disciplines? Dollars, time, people, platforms Content, messaging, risk management
Recommendations: Social Answer questions/get feedback Create a content strategy Don’t keep up with the Jones’ Measure on yield and perception
Build and use relationships
Social Media Recruiting Isn’t About Recruiting brand. talent. careers. www.exaqueo.com @SusanStrayer
Social Media Recruiting Isn’t About Recruiting Appendices (if time)
Strategy models: the Three “Es” Solve With Strategy Models © Exaqueo 2011 EXTEND ENGAGE ENCIRCLE examples Job boards Career sites