When HR and recruiting professionals began dipping their toes in social media waters several years ago, it slowly became popular as an extension of existing efforts. Recruiters saw, and still see, social media as an opportunity to broadcast messages, post jobs, and locate new candidates. Can social media be all of those things? Sure. Should it be? Probably not if you want to you use it to its best advantage. This session will show the difference between broadcasting and engaging on social media and how it can drastically change the way you look your strategy. Susan will show how social media is most effective for recruiting and HR when consumer marketing and community development are top of mind.
The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.