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SocialMediaPlus 2011      Creating the Perfect Facebook CampaignFriday, November 11, 2011
About Us      General Overview      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      We are 250+ professionals in 10 cities worldwide      ® 2011 Dachis Group. Confidential and Propri...
Capabilities | 2011      We are 250+ professionals in 10 cities worldwide                       Austin                    ...
Capabilities | 2011                                    Vision      We help build whichlook businesses are social businesse...
Capabilities | 2011      Social Business                                                            Largest group of Faceb...
Capabilities | 2011      We have delivered 500+ social media solutions      ® 2011 Dachis Group. Confidential and Proprieta...
Session Frame      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      Digital Marketing Spend                                                         Search   Display ...
Capabilities | 2011      Social Marketing                                                         Search   Display   Email...
Capabilities | 2011      Social Platform Landscape      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 1...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Capabilities | 2011      Facebook as an Engagement Platform                                                               ...
Program Identity       Design      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011             Design =             Intentional             Creation of X      ® 2011 Dachis Group. Confid...
Capabilities | 2011             Design =             Intentional             Creation of X      ® 2011 Dachis Group. Confid...
Capabilities | 2011                                                         X      ® 2011 Dachis Group. Confidential and Pr...
Step 1       Design the Business       Objectives      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11...
Capabilities | 2011      1a. High-Level Business Objectives                                                  Business     ...
Capabilities | 2011      1a. High-Level Business Objectives                                                  Business    I...
Capabilities | 2011      1a. High-Level Business Objectives                                                  Business    I...
Capabilities | 2011      1a. High-Level Business Objectives                                                  Business    I...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1b. Program-Level Business Outcomes                                            A. More consumers ...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Capabilities | 2011      1.5. Bridge: Business                                                  Consumer                Co...
Step 2       Design the Program       Frame      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      2a. Affinity Drivers           1                              1.5            2   2.5   3      ® 20...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011                                                                              Distraction      2.b. Int...
Capabilities | 2011      2.c. Interaction Fingerprint                                                                  50%...
Capabilities | 2011      2.5. Bridge: Consumer                                  Platform                Facebook fans     ...
Capabilities | 2011      2.5. Bridge: Consumer                                  Platform                Facebook fans     ...
Step 3       Design the Program       Mechanics      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, ...
Capabilities | 2011      3a. Platform Map                        Facebook                             Twitter             ...
Capabilities | 2011      3a. Platform Map                        Facebook                             Twitter             ...
Capabilities | 2011      3a. Platform Map                        Facebook                             Twitter             ...
Capabilities | 2011      3a. Platform Map                        Facebook                             Twitter             ...
Capabilities | 2011      3a. Platform Map                        Facebook                             Twitter             ...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map           1                              1.5            2   2...
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Capabilities | 2011      3b. Mechanics and Functionality Map                                                             ....
Summary      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      Summary       1.! Design Business Objectives          a.! High-Level Business Objectives         ...
Letʼs Do This!      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Campaign Case Studies      ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
Capabilities | 2011      Peopleʼs Choice Awards - Social Experience     Challenge     The Peopleʼs Choice Awards 2012 prom...
Capabilities | 2011      Bud Light - Port Paradise     Challenge     Create excitement in the Bud Light community     thro...
Capabilities | 2011      Coach - New at Coach     Challenge     Coach needed a way to let their fans on Facebook     know ...
Capabilities | 2011      Leviʼs - WaterTank     Challenge     Leviʼs was looking to activate their community for     World...
Thank you    http://www.dachisgroup.com    http://www.stuzo.com    + 1 267-519-3669    jed.singer@stuzo.comFriday, Novembe...
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Singerand Pfau

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Transcript of "Singerand Pfau"

  1. 1. SocialMediaPlus 2011 Creating the Perfect Facebook CampaignFriday, November 11, 2011
  2. 2. About Us General Overview ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  3. 3. Capabilities | 2011 We are 250+ professionals in 10 cities worldwide ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  4. 4. Capabilities | 2011 We are 250+ professionals in 10 cities worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  5. 5. Capabilities | 2011 Vision We help build whichlook businesses are social businesses. A future in social businesses What does that all like? CUSTOMERS PEERS PARTNERS EMPLOYEES INFLUENCERS PEOPLE and their networks power how business gets done. PROCESSES TECHNOLOGIES are designed for enable and optimize collaboration the ecosystem WE TRANSFORM COMPANIES TO THRIVE IN A SOCIAL WORLD ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  6. 6. Capabilities | 2011 Social Business Largest group of Facebook Preferred Developers in the world ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  7. 7. Capabilities | 2011 We have delivered 500+ social media solutions ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  8. 8. Session Frame ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  9. 9. Capabilities | 2011 Digital Marketing Spend Search Display Email Mobile Social Lead Gen ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  10. 10. Capabilities | 2011 Social Marketing Search Display Email Mobile Social Lead Gen ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  11. 11. Capabilities | 2011 Social Platform Landscape ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  12. 12. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Social Measurement Experiences & Analysis ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  13. 13. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  14. 14. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  15. 15. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  16. 16. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  17. 17. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  18. 18. Program Identity Design ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  19. 19. Capabilities | 2011 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  20. 20. Capabilities | 2011 Design = Intentional Creation of X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  21. 21. Capabilities | 2011 Design = Intentional Creation of X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  22. 22. Capabilities | 2011 X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  23. 23. Step 1 Design the Business Objectives ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  24. 24. Capabilities | 2011 1a. High-Level Business Objectives Business Objective Business Metrics Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  25. 25. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Business Metrics Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  26. 26. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Which lead to the Business Business Metrics Metrics that matter Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  27. 27. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Which lead to the Business Business Metrics Metrics that matter That are transformed into Social Metrics measurable Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  28. 28. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  29. 29. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  30. 30. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  31. 31. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  32. 32. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  33. 33. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  34. 34. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  35. 35. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  36. 36. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  37. 37. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  38. 38. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  39. 39. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  40. 40. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  41. 41. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  42. 42. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  43. 43. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  44. 44. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  45. 45. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  46. 46. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  47. 47. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  48. 48. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  49. 49. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  50. 50. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  51. 51. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  52. 52. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  53. 53. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  54. 54. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  55. 55. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  56. 56. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  57. 57. Step 2 Design the Program Frame ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  58. 58. Capabilities | 2011 2a. Affinity Drivers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  59. 59. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  60. 60. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  61. 61. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  62. 62. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  63. 63. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  64. 64. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  65. 65. Capabilities | 2011 2.c. Interaction Fingerprint 50% 40% 30% 20% 10% 0% 10% 20% 30% 40% 50% Fame....................20% F Riches..................30% R Emotion................5% E Utility...................10% U D Distraction.........35% 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  66. 66. Capabilities | 2011 2.5. Bridge: Consumer Platform Facebook fans Twitter followers YouTube subscribers Foursquare checkins Presence Audit & Reconciliation Website traffic .com Mobile users G+ circlers Mixi followers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  67. 67. Capabilities | 2011 2.5. Bridge: Consumer Platform Facebook fans Twitter followers YouTube subscribers Foursquare checkins Presence Audit & Reconciliation Website traffic .com Mobile users G+ circlers Mixi followers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  68. 68. Step 3 Design the Program Mechanics ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  69. 69. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  70. 70. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  71. 71. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  72. 72. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  73. 73. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  74. 74. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  75. 75. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  76. 76. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  77. 77. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  78. 78. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  79. 79. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  80. 80. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  81. 81. Capabilities | 2011 3b. Mechanics and Functionality Map .com 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  82. 82. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  83. 83. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  84. 84. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  85. 85. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  86. 86. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  87. 87. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  88. 88. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  89. 89. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  90. 90. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  91. 91. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  92. 92. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  93. 93. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  94. 94. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  95. 95. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  96. 96. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  97. 97. Summary ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  98. 98. Capabilities | 2011 Summary 1.! Design Business Objectives a.! High-Level Business Objectives b.! Program-Level Business Outcomes o! Bridge: Consumer Audit & Reconciliation 2.! Design the Program Frame a.! Affinity Drivers b.! Interaction Driver Map c.! Interaction Fingerprint o! Bridge: Presence Audit & Reconciliation 3.! Design the Program Mechanics! a.! Platform Map b.! Mechanics and Functionality Map ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  99. 99. Letʼs Do This! ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  100. 100. Capabilities | 2011 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  101. 101. Campaign Case Studies ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  102. 102. Capabilities | 2011 Peopleʼs Choice Awards - Social Experience Challenge The Peopleʼs Choice Awards 2012 promise to be the biggest yet, and a Facebook and Twitter strategy was needed to ensure success in social. Solution A massive interactive experience was developed to be social by design, and heavily leverages the Facebook Platform and social graph. Usersʼ interests are surfaced immediately for voting, a sweepstakes layer incentivizes users at the chance to win tickets to the show, and one lucky user will be the Fan Award and get flown to the show to accept an award on the red carpet! Results In the first 48 hours, the Facebook experience surpassed 1 million votes, and is on itʼs way to crushing the 1.5 million vote watermark from 2010. Get out and vote for your favorites in Movies, TV, and Music today! ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  103. 103. Capabilities | 2011 Bud Light - Port Paradise Challenge Create excitement in the Bud Light community through a sweepstakes that requires users to work together in order to win tickets to the ultimate Bud Light event, the Port Paradise cruise. Solution A collaborate and win experience where users create teams of three to enter the sweepstakes. Team names can be selected from three available dropdowns or randomly generated, and Users recruit a team by sending a wall post to their friends with a link that directs back to the application. Results Bud Light fanatics could not wait to start building their crews. 160,000 entrants have created over 200,000 crews during the apps first week. 180,000 users added the app and 76,800 have shared it through global shares, individual shares, and wall posts. Overall, 1.2 million crews of Bug Light fans were created, and one group of friends got the experience of a lifetime. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  104. 104. Capabilities | 2011 Coach - New at Coach Challenge Coach needed a way to let their fans on Facebook know about new styles, fresh content, and product launches and approached Stuzo for a solution. Solution The New at Coach experience addressed several business needs, including a back-end CMS for Coach to adjust products, videos, style-guides, and links within the application on-demand. This evergreen program allows users to interact with the latest products on an interactive carousel, like individual items, and add them to their shopping cart for one-click purchasing on Coach.com. Executions on both /coach and /coachmens mirror one another, with future launches on the Coach Japan and Europe Facebook pages, for global brand management. Results Coach has been extremely pleased with their level of autonomy on New at Coach, and users have been absorbing content and interacting with the new products at rapid pace. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  105. 105. Capabilities | 2011 Leviʼs - WaterTank Challenge Leviʼs was looking to activate their community for World Water Day 2011 with a program that would highlight their eco-friendly Water<Less jeans, which use an innovative manufacturing technique to save millions of liters of water. Solution Simple social challenges and game mechanics within the Facebook Water<Less experience allow users to interact with friends to unlock gallons of water, which will be “emptied” and sent to Water.org. Users could pledge, check in to Leviʼs stores, tweet, answer trivia, and more to build awareness of the global water crisis and educate fans as to what they can do to help. Results In its first 72 hours, the experience saw over 50k page views and more than 20k challenges completed. Only six days after launch, the campaign had already hit 1/3 of the 200 million-liter goal. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  106. 106. Thank you http://www.dachisgroup.com http://www.stuzo.com + 1 267-519-3669 jed.singer@stuzo.comFriday, November 11, 2011
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