Singerand Pfau
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,063
On Slideshare
1,063
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
24
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SocialMediaPlus 2011 Creating the Perfect Facebook CampaignFriday, November 11, 2011
  • 2. About Us General Overview ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 3. Capabilities | 2011 We are 250+ professionals in 10 cities worldwide ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 4. Capabilities | 2011 We are 250+ professionals in 10 cities worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 5. Capabilities | 2011 Vision We help build whichlook businesses are social businesses. A future in social businesses What does that all like? CUSTOMERS PEERS PARTNERS EMPLOYEES INFLUENCERS PEOPLE and their networks power how business gets done. PROCESSES TECHNOLOGIES are designed for enable and optimize collaboration the ecosystem WE TRANSFORM COMPANIES TO THRIVE IN A SOCIAL WORLD ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 6. Capabilities | 2011 Social Business Largest group of Facebook Preferred Developers in the world ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 7. Capabilities | 2011 We have delivered 500+ social media solutions ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 8. Session Frame ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 9. Capabilities | 2011 Digital Marketing Spend Search Display Email Mobile Social Lead Gen ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 10. Capabilities | 2011 Social Marketing Search Display Email Mobile Social Lead Gen ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 11. Capabilities | 2011 Social Platform Landscape ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 12. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Social Measurement Experiences & Analysis ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 13. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 14. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 15. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 16. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 17. Capabilities | 2011 Facebook as an Engagement Platform Community Management Content Monitoring & Marketing Listening Measurement & Analysis Social Experiences ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 18. Program Identity Design ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 19. Capabilities | 2011 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 20. Capabilities | 2011 Design = Intentional Creation of X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 21. Capabilities | 2011 Design = Intentional Creation of X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 22. Capabilities | 2011 X ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 23. Step 1 Design the Business Objectives ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 24. Capabilities | 2011 1a. High-Level Business Objectives Business Objective Business Metrics Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 25. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Business Metrics Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 26. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Which lead to the Business Business Metrics Metrics that matter Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 27. Capabilities | 2011 1a. High-Level Business Objectives Business It starts with quantifiable Objective Business Objectives Which lead to the Business Business Metrics Metrics that matter That are transformed into Social Metrics measurable Social Metrics 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 28. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 29. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 30. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 31. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 32. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 33. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 34. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 35. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 36. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 37. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 38. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 39. Capabilities | 2011 1b. Program-Level Business Outcomes A. More consumers B. Greater purchase values C. Higher repeat purchase rate 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 40. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 41. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 42. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 43. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 44. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 45. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 46. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 47. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 48. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 49. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 50. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 51. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 52. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 53. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 54. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 55. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 56. Capabilities | 2011 1.5. Bridge: Business Consumer Consumer Audit & Reconciliation Thinking Seeing Hearing Saying Feeling 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 57. Step 2 Design the Program Frame ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 58. Capabilities | 2011 2a. Affinity Drivers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 59. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 60. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 61. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 62. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 63. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 64. Capabilities | 2011 Distraction 2.b. Interaction Driver Map Utility Riches Fame Emotion 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 65. Capabilities | 2011 2.c. Interaction Fingerprint 50% 40% 30% 20% 10% 0% 10% 20% 30% 40% 50% Fame....................20% F Riches..................30% R Emotion................5% E Utility...................10% U D Distraction.........35% 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 66. Capabilities | 2011 2.5. Bridge: Consumer Platform Facebook fans Twitter followers YouTube subscribers Foursquare checkins Presence Audit & Reconciliation Website traffic .com Mobile users G+ circlers Mixi followers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 67. Capabilities | 2011 2.5. Bridge: Consumer Platform Facebook fans Twitter followers YouTube subscribers Foursquare checkins Presence Audit & Reconciliation Website traffic .com Mobile users G+ circlers Mixi followers 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 68. Step 3 Design the Program Mechanics ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 69. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 70. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 71. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 72. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 73. Capabilities | 2011 3a. Platform Map Facebook Twitter Platforms that the YouTube program will be Foursquare deployed on Website .com Mobile 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 74. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 75. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 76. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 77. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 78. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 79. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 80. Capabilities | 2011 3b. Mechanics and Functionality Map 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 81. Capabilities | 2011 3b. Mechanics and Functionality Map .com 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 82. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 83. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 84. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 85. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 86. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 87. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 88. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 89. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 90. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 91. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 92. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 93. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 94. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 95. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 96. Capabilities | 2011 3b. Mechanics and Functionality Map .com Mechanic 1 Mechanic 2 Mechanic 3 Mechanic 4 Mechanic 5 Mechanic 6 1 1.5 2 2.5 3 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 97. Summary ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 98. Capabilities | 2011 Summary 1.! Design Business Objectives a.! High-Level Business Objectives b.! Program-Level Business Outcomes o! Bridge: Consumer Audit & Reconciliation 2.! Design the Program Frame a.! Affinity Drivers b.! Interaction Driver Map c.! Interaction Fingerprint o! Bridge: Presence Audit & Reconciliation 3.! Design the Program Mechanics! a.! Platform Map b.! Mechanics and Functionality Map ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 99. Letʼs Do This! ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 100. Capabilities | 2011 ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 101. Campaign Case Studies ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 102. Capabilities | 2011 Peopleʼs Choice Awards - Social Experience Challenge The Peopleʼs Choice Awards 2012 promise to be the biggest yet, and a Facebook and Twitter strategy was needed to ensure success in social. Solution A massive interactive experience was developed to be social by design, and heavily leverages the Facebook Platform and social graph. Usersʼ interests are surfaced immediately for voting, a sweepstakes layer incentivizes users at the chance to win tickets to the show, and one lucky user will be the Fan Award and get flown to the show to accept an award on the red carpet! Results In the first 48 hours, the Facebook experience surpassed 1 million votes, and is on itʼs way to crushing the 1.5 million vote watermark from 2010. Get out and vote for your favorites in Movies, TV, and Music today! ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 103. Capabilities | 2011 Bud Light - Port Paradise Challenge Create excitement in the Bud Light community through a sweepstakes that requires users to work together in order to win tickets to the ultimate Bud Light event, the Port Paradise cruise. Solution A collaborate and win experience where users create teams of three to enter the sweepstakes. Team names can be selected from three available dropdowns or randomly generated, and Users recruit a team by sending a wall post to their friends with a link that directs back to the application. Results Bud Light fanatics could not wait to start building their crews. 160,000 entrants have created over 200,000 crews during the apps first week. 180,000 users added the app and 76,800 have shared it through global shares, individual shares, and wall posts. Overall, 1.2 million crews of Bug Light fans were created, and one group of friends got the experience of a lifetime. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 104. Capabilities | 2011 Coach - New at Coach Challenge Coach needed a way to let their fans on Facebook know about new styles, fresh content, and product launches and approached Stuzo for a solution. Solution The New at Coach experience addressed several business needs, including a back-end CMS for Coach to adjust products, videos, style-guides, and links within the application on-demand. This evergreen program allows users to interact with the latest products on an interactive carousel, like individual items, and add them to their shopping cart for one-click purchasing on Coach.com. Executions on both /coach and /coachmens mirror one another, with future launches on the Coach Japan and Europe Facebook pages, for global brand management. Results Coach has been extremely pleased with their level of autonomy on New at Coach, and users have been absorbing content and interacting with the new products at rapid pace. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 105. Capabilities | 2011 Leviʼs - WaterTank Challenge Leviʼs was looking to activate their community for World Water Day 2011 with a program that would highlight their eco-friendly Water<Less jeans, which use an innovative manufacturing technique to save millions of liters of water. Solution Simple social challenges and game mechanics within the Facebook Water<Less experience allow users to interact with friends to unlock gallons of water, which will be “emptied” and sent to Water.org. Users could pledge, check in to Leviʼs stores, tweet, answer trivia, and more to build awareness of the global water crisis and educate fans as to what they can do to help. Results In its first 72 hours, the experience saw over 50k page views and more than 20k challenges completed. Only six days after launch, the campaign had already hit 1/3 of the 200 million-liter goal. ® 2011 Dachis Group. Confidential and ProprietaryFriday, November 11, 2011
  • 106. Thank you http://www.dachisgroup.com http://www.stuzo.com + 1 267-519-3669 jed.singer@stuzo.comFriday, November 11, 2011