Shel Holtz
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Shel Holtz

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Shel Holtz Shel Holtz Presentation Transcript

  • The State and Future of Social Media Shel Holtz, ABC
  • Everyone is social
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  • Business is engaging
  • Let’s stop calling it “social” media After all, all media are social
  • The state of social media is…
  • We can’t agree on…
    • Definition
    • Metrics
    • Ownership/structure
  • We haven’t figured out…
    • Strategy
    • Roles
    • Fragmentation
  • 82% of brand managers are using social media 54% of companies block employee access 10% of companies have employee policies
  • Bad news for old methods 95% don’t trust advertising ($426 billion wasted) 92% don’t trust what companies say about themselves 91% don’t trust companies to act in their best interests
  • However… 33% of social media users believe companies are interested in them 93% of social media users believe organizations should have a presence 85% want organizations to interact with customers using social media 78% believe word of mouth from “similar others”
  • -- McKinsey & Company
  • The end of an era
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  • However… 58% believe companies aren’t engaged because of lack of leadership support
  • The right conversations?
    • Product and Marketing? 
    • Social Responsibility? 
    ¾ of Americans unhappy with how companies are engaging them on business issues.
    • If companies did, people would…
    • Buy their products
    • Be more loyal
    • Recommend the company
  • Relationships vs. weak ties
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  • Unprepared
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  • Social media everywhere
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  • Mobile
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  • Employees engaged in Social CRM
  • The “rationale” for blocking
    • Productivity
    • Loose lips
    • IT security
    • Bandwidth
  • The Case for Open Access
  • Social CRM Customer Service Reps Process-centric Contact management Community management Period engagement Sustained engagement Simple transactions Complex relationships All employees engaged Conversation-centric
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  • Mining employees’ social graphs
    • Recruiting
    • Brand & product evangelism
    • Culture & values
    • Subject matter expertise
    • Better decision-making through SMPGs
    • Market intelligence
    • Crowdsourcing
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  • Faster, more coordinated activism
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  • The real-time web & redefining “news”
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  • Transparency
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  • Advertising drives social
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  • More engagement
  • New social technologies
    • Location-based services
    • Augmented reality
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  • Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons Attribution-non commercial-share alike 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0 Questions?
    • Shel Holtz, ABC
      • Phone: 415.367.3820
      • Email: [email_address]
      • Web: www.holtz.com
      • Blog: blog.holtz.com
      • Podcast: www.forimmediaterelease.biz
      • Skype: shelholtz
      • Twitter: @shelholtz
      • FriendFeed: shelholtz
      • 2 nd Life: Shel Witte