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Shashi Bellamkonda


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  • Only in America can a chef become a swami 
  • I may not be from the Pacific North West and have a southern accent ( south of India)
  • Do you know people are already talking about you maybe ?
  • Of course I am not asking you all to start a beer blog, it seems like beer blogs are popular in the portland area atleast in the eyes of technorati
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Transcript

    • 1. Small Business and Social Media 
    • 2. Thank you all for coming
    • 3. My Story :Once upon a time
    • 4. Today Thank you kk Social Media Swami for Thank you @kk
    • 5. The media world has changed
    • 6. The internet has surpassed newspapers and radio in popularity
      • 92%) use multiple platforms 
      • 33% access news on their cell phones.
      • 28% of internet users have customized their home page 
      • 37% of internet users have contributed to the creation of news
    • 7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse
    • 8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
    • 9. Your brand may be created by others Never used a computer – Yet his brand exists online
    • 10. You may even require rebranding
      • Carefully curate your content
      • Use the mom rule
      • Your alerts will tell you tell you about new content
      Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the search box
    • 11. Once you have a web presence your business is global
      • Web searches for a local business
      • Searches on Maps
    • 12. See the full study at
    • 13. 25% Small Business use social media presence – Doubled since last year
        • Network Solutions – University of Maryland Small Business Success index
      See the full study at
    • 14. 1. Business Objectives to use Social Media
      • Free (requires time commitment)
      • Connect with customers
      • Get ideas, trends, buzz
      • Help your Search Engine Rankings
      • Find peers and network
      • Easy distribution of content
      • Greater reach
      • New Clients
    • 15. 2. Process
      • Integrate Social media into your marketing campaign
      • Make your existing marketing collateral social
      • Engage with your existing customers
    • 16. 3. Measure what you care about
      • Customer satisfaction/ Retention
      • Traffic to your website
      • New customers
      • Facebook community
      • Blog comments/ subscriptions
      • Search results
    • 17. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
    • 18. Listening Tools : Who is talking
        • Search Results
        • Google Alerts
        • Twitter
        • Friendfeed
        • Technorati
        • BackType
        • Alterian SM2
        • Radian 6
    • 19. Use Google Alerts as a business intelligence tool
      • Get alerted to conversations about your product
      • Trends and competition
      • Tip : Use Google alerts to get content ideas
    • 20. What's in your search results 1 2 6 3 4 5 Concentrate on developing your top results
    • 21. Demonstrate expertise and thought leadership
        • Join Communities
        • Comment on Blogs
        • Answer Questions
        • Thank reviewers of your business
        • Look for guest post opportunities
      • Show your expertise
      • Appear in search
      • Traffic back to your business
    • 22. Become Visible : Be a publisher – Create content
        • Website
        • Blogs
        • Microblogs
        • Guest posts
        • Articles
        • Forums
        • Communities
        • Social Media Press Release
        • Multi- Media
      • Share your content
      • Link to other web sites
    • 23. Contribute
      • Tell your story
      • Make videos of your expertise
      • Talk about your employees
      • Share exciting events/news
      Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE
    • 24. Blogging: Tell your story Session: Social Media & Health Care 4 .00 p.m
    • 25. Share your happy moments
    • 26. If chips can have their own page so can you!
    • 27. Facebook Profile Page
      • Add a newsletter sign up widget
      • Give special Facebook offers
      • Ask for feedback
      • Ask website visitors to become your Facebook fan
      • Encourage customers to join
    • 28. LinkedIn Answers Groups Profile
    • 29. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
    • 30. Podcasts & Your Own Radio Shows Flickr photo Chris Penn Or follow @ldpodcast
    • 31. Photos- Flickr Tip : Your raving fans may be telling your story in pictures
    • 32. Social Media press release
    • 33. Document sharing Sites
      • Docstoc :
      • Slide Share :
      • Scribd -
      Tip : Add a custom offer for each channel and monitor traffic from these sites
    • 34. Build online relationships offline
    • 35. Offline Networking
      • Conferences
      • Local meetups
        • Upcoming,org
      • Create your own local event
    • 36. Tactical Steps
        • Claim your business on Yelp
        • Encourage customers to review you on social networking sites
        • Integrate Social Media components to your website
        • Thank reviewers
        • Special offers for Fans
        • Add social media to your marketing plan
    • 37. Make your email social
      • Consolidate all your contact lists
      • Tweet news about your email offers
      • Make your email available online
      Tip : Add your social media links to your email signatures
    • 38. Add your social media channels to your website Encourage visitors to join your social media properties
    • 39. Make your product pages shareable Share options on product pages Tip : Encourage your customers to review your products. Offer them a coupon post sale.
    • 40. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
    • 41. Final Thoughts
      • Listen first
      • Conversation, not publishing or broadcasting
      • Be a useful conversationalist
      • Build relationships - one at a time
      • Take a Leap of Faith and Jump In!
      • Make it easy for people to give you their money Photo Courtesy Fred Dawson on Flickr /
    • 42. Your Social Media Plan
        • Setup Alerts
        • Join and setup profiles in 3 social networks
        • 15-20 minutes a day tracing the alerts and responding
        • Choose 3 blogs on your field to read and comment
        • Converse, don’t sell
        • Answer questions and become an expert in your niche on LinkedIn
        • 2 hours a week - Learn and write about the products you promote
        • Measure your efforts
          • How many times were you mentioned
          • How many people read your posts
          • Inbounds links
          • Are your customers evangelizing
        • Attend one local event a month
        • Ask for help from the community if you need it
    • 43. Proud to be a sponsor of Social Media Plus
    • 44. Questions ?
      • Shashi Bellamkonda [email_address]
      • Twitter: @shashib
      • Small Business Success Index :
      • Network Solutions Blog :
      • Unintentional Entrepreneurs : http://
      • Gen Y Blog : http://
      • Women Entrepreneurs :