Healthcare Uses of Social Media: Diagnosis & Treatment <ul><li>Phil Baumann, RN </li></ul><ul><li>CEO CareVocate LLC </li>...
 
Health is Social Social Is Health
Healthcare Is Technology
Social Media Is Technology
Ergo: Healthcare Must Understand Social Media
What Is Technology? <ul><li>It’s Like  Obscenity : </li></ul><ul><li>You Know It When You See It </li></ul><ul><li>Except ...
Technology  Is More Than: Tools Gadgets Techniques
The  Essence  of Technology is…
… Revealing <ul><li>Social Media Is Revealing Things  </li></ul><ul><li>About Us </li></ul><ul><li>Our Institutions </li><...
What Can We Reveal?
Hardware versus Software Or: Why Marketers Are Confused
MEDIA VERSUS MEDIA <ul><li>Hardware  – Old Media </li></ul><ul><li>PRINT </li></ul><ul><li>RADIO </li></ul><ul><li>TV </li...
Key Differences <ul><li>HARDWARE </li></ul><ul><li>Stable </li></ul><ul><li>Predictable </li></ul><ul><li>Small Tweaks >> ...
Patient Empowerment: Content versus Information
Content Is… Expression   of Knowledge ,  Experience  &  Wisdom Created  to  Change  a  Mind
Information Is… Relevant  Data Right Time Right Context Right Process To Make a Decision  Based on  Risk
4 States of Patient Empowerment
 
Content Empowers the Mind Information Empowers the Patient
It’s About the  Audience , Stupid Conversation Is Just Possible Now
Assess Your  Audience On Its Empowerment State. Proceed Accordingly
Master of Content Master of Ceremonies Master of Conversation Lead Your  Audience:
 
How  to Do Social Media: The Nursing Process ( ADPIE ) <ul><li>Assess </li></ul><ul><li>Diagnose </li></ul><ul><li>Plan </...
Vision Mechanics Process
 
Suggested Uses <ul><li>Disaster Alerting & Response </li></ul><ul><li>Drug Safety Alerts </li></ul><ul><li>Diabetes Manage...
Suggested Uses <ul><li>Post-discharge Patient Support </li></ul><ul><li>Recruitment of Health Care Staff </li></ul><ul><li...
Live-tweeting Surgery
CDC & Social Media
“ CDC encourages the  strategic  use of Twitter to effectively and inexpensively  reach  individuals and partners with  ti...
CDC’s Twitter Metrics
HIPAA Today
21 st  Century Health Care Content Connection Community Care
What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
Is Privacy Dead?
Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between Peop...
New Legislation <ul><li>Understanding & recognition of Web’s disruptive powers </li></ul><ul><li>Re-think Privacy </li></u...
Insurance Reform? <ul><li>Social Media Monitoring </li></ul><ul><li>Denial of Insurance </li></ul><ul><li>New Regulatory L...
Government 2.OhReally? <ul><li>How ready are government agencies? </li></ul><ul><li>Permission -based Privacy rules </li><...
Permission <ul><li>Permission, Permission Permission </li></ul><ul><li>Fully Informed Permission </li></ul><ul><li>Volume ...
The Web and Marketing: Is It a  Dream ? …Or a  Nightmare ? (Comic Sans is a nightmare ;)
Your 1 st  Step  Isn’t  Listening: You Must First Develop….
… Web Position Statement!
Web Position Statement <ul><li>“ We believe the Web is an ever-evolving Technology and Ideology which: </li></ul><ul><li>I...
Health is Social Social Is Health
Twitter Follow Recommendations
@SusannahFox @LeeAase @EdBennett @KentBottles
@Shwen @jonmrich @PharmaGuy @WhyDotPharma
@DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
Twitter Chatter
@RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
 
@PhilBaumann PhilBaumann.com
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Phil Baumann

  1. 1. Healthcare Uses of Social Media: Diagnosis & Treatment <ul><li>Phil Baumann, RN </li></ul><ul><li>CEO CareVocate LLC </li></ul>PhilBaumann.com @PhilBaumann
  2. 3. Health is Social Social Is Health
  3. 4. Healthcare Is Technology
  4. 5. Social Media Is Technology
  5. 6. Ergo: Healthcare Must Understand Social Media
  6. 7. What Is Technology? <ul><li>It’s Like Obscenity : </li></ul><ul><li>You Know It When You See It </li></ul><ul><li>Except : </li></ul><ul><li>You Don’t Always See It </li></ul>
  7. 8. Technology Is More Than: Tools Gadgets Techniques
  8. 9. The Essence of Technology is…
  9. 10. … Revealing <ul><li>Social Media Is Revealing Things </li></ul><ul><li>About Us </li></ul><ul><li>Our Institutions </li></ul><ul><li>Our Culture </li></ul><ul><li>& Media Itself </li></ul>
  10. 11. What Can We Reveal?
  11. 12. Hardware versus Software Or: Why Marketers Are Confused
  12. 13. MEDIA VERSUS MEDIA <ul><li>Hardware – Old Media </li></ul><ul><li>PRINT </li></ul><ul><li>RADIO </li></ul><ul><li>TV </li></ul><ul><li>Software – New Media </li></ul><ul><li>CMS – BLOGS, FORUMS </li></ul><ul><li>FACEBOOK </li></ul><ul><li>TWITTER </li></ul><ul><li>YOUTUBE </li></ul><ul><li>??? </li></ul>
  13. 14. Key Differences <ul><li>HARDWARE </li></ul><ul><li>Stable </li></ul><ul><li>Predictable </li></ul><ul><li>Small Tweaks >> Little Consequence </li></ul><ul><li>SOFTWARE </li></ul><ul><li>Unstable </li></ul><ul><li>Unpredictable </li></ul><ul><li>Small Tweaks >> Huge Ramifications on Ecosystem </li></ul>
  14. 15. Patient Empowerment: Content versus Information
  15. 16. Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
  16. 17. Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
  17. 18. 4 States of Patient Empowerment
  18. 20. Content Empowers the Mind Information Empowers the Patient
  19. 21. It’s About the Audience , Stupid Conversation Is Just Possible Now
  20. 22. Assess Your Audience On Its Empowerment State. Proceed Accordingly
  21. 23. Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
  22. 25. How to Do Social Media: The Nursing Process ( ADPIE ) <ul><li>Assess </li></ul><ul><li>Diagnose </li></ul><ul><li>Plan </li></ul><ul><li>Implement/Execute </li></ul><ul><li>Evaluate </li></ul>
  23. 26. Vision Mechanics Process
  24. 28. Suggested Uses <ul><li>Disaster Alerting & Response </li></ul><ul><li>Drug Safety Alerts </li></ul><ul><li>Diabetes Management </li></ul><ul><li>Medical Crowd-sourcing </li></ul><ul><li>Disease Tracking & Resource Connection </li></ul>
  25. 29. Suggested Uses <ul><li>Post-discharge Patient Support </li></ul><ul><li>Recruitment of Health Care Staff </li></ul><ul><li>Clinical Trial Awareness </li></ul><ul><li>Promoting Healthy Lifestyles </li></ul><ul><li>Health Care Marketing </li></ul>
  26. 30. Live-tweeting Surgery
  27. 31. CDC & Social Media
  28. 32. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  29. 33. CDC’s Twitter Metrics
  30. 34. HIPAA Today
  31. 35. 21 st Century Health Care Content Connection Community Care
  32. 36. What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
  33. 37. Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
  34. 38. Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
  35. 39. Is Privacy Dead?
  36. 40. Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
  37. 41. New Legislation <ul><li>Understanding & recognition of Web’s disruptive powers </li></ul><ul><li>Re-think Privacy </li></ul><ul><li>Manifest Dignity </li></ul>
  38. 42. Insurance Reform? <ul><li>Social Media Monitoring </li></ul><ul><li>Denial of Insurance </li></ul><ul><li>New Regulatory Limits on how social media data is used? </li></ul>
  39. 43. Government 2.OhReally? <ul><li>How ready are government agencies? </li></ul><ul><li>Permission -based Privacy rules </li></ul><ul><li>Will Docs & Nurses participate in legislative discussions? </li></ul>
  40. 44. Permission <ul><li>Permission, Permission Permission </li></ul><ul><li>Fully Informed Permission </li></ul><ul><li>Volume Control </li></ul>
  41. 45. The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
  42. 46. Your 1 st Step Isn’t Listening: You Must First Develop….
  43. 47. … Web Position Statement!
  44. 48. Web Position Statement <ul><li>“ We believe the Web is an ever-evolving Technology and Ideology which: </li></ul><ul><li>Influences Patients & Providers in the following ways: ___________. </li></ul><ul><li>Changes Publics, Governments, Organizations, Cultures: __________. </li></ul><ul><li>The Web impacts Marketing, Communications, Processes: _________. </li></ul><ul><li>We believe the opportunities of the Web include ________________. </li></ul><ul><li>The challenges we face are ___________________. </li></ul><ul><li>Therefore, the Mission of our Web Presence is ________________.” </li></ul>
  45. 49. Health is Social Social Is Health
  46. 50. Twitter Follow Recommendations
  47. 51. @SusannahFox @LeeAase @EdBennett @KentBottles
  48. 52. @Shwen @jonmrich @PharmaGuy @WhyDotPharma
  49. 53. @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
  50. 54. Twitter Chatter
  51. 55. @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
  52. 57. @PhilBaumann PhilBaumann.com
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