Phil Baumann
Upcoming SlideShare
Loading in...5
×
 

Phil Baumann

on

  • 2,032 views

 

Statistics

Views

Total Views
2,032
Views on SlideShare
2,019
Embed Views
13

Actions

Likes
0
Downloads
29
Comments
0

1 Embed 13

http://www.slideshare.net 13

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Phil Baumann Phil Baumann Presentation Transcript

    • Healthcare Uses of Social Media: Diagnosis & Treatment
      • Phil Baumann, RN
      • CEO CareVocate LLC
      PhilBaumann.com @PhilBaumann
    •  
    • Health is Social Social Is Health
    • Healthcare Is Technology
    • Social Media Is Technology
    • Ergo: Healthcare Must Understand Social Media
    • What Is Technology?
      • It’s Like Obscenity :
      • You Know It When You See It
      • Except :
      • You Don’t Always See It
    • Technology Is More Than: Tools Gadgets Techniques
    • The Essence of Technology is…
    • … Revealing
      • Social Media Is Revealing Things
      • About Us
      • Our Institutions
      • Our Culture
      • & Media Itself
    • What Can We Reveal?
    • Hardware versus Software Or: Why Marketers Are Confused
    • MEDIA VERSUS MEDIA
      • Hardware – Old Media
      • PRINT
      • RADIO
      • TV
      • Software – New Media
      • CMS – BLOGS, FORUMS
      • FACEBOOK
      • TWITTER
      • YOUTUBE
      • ???
    • Key Differences
      • HARDWARE
      • Stable
      • Predictable
      • Small Tweaks >> Little Consequence
      • SOFTWARE
      • Unstable
      • Unpredictable
      • Small Tweaks >> Huge Ramifications on Ecosystem
    • Patient Empowerment: Content versus Information
    • Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
    • Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
    • 4 States of Patient Empowerment
    •  
    • Content Empowers the Mind Information Empowers the Patient
    • It’s About the Audience , Stupid Conversation Is Just Possible Now
    • Assess Your Audience On Its Empowerment State. Proceed Accordingly
    • Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
    •  
    • How to Do Social Media: The Nursing Process ( ADPIE )
      • Assess
      • Diagnose
      • Plan
      • Implement/Execute
      • Evaluate
    • Vision Mechanics Process
    •  
    • Suggested Uses
      • Disaster Alerting & Response
      • Drug Safety Alerts
      • Diabetes Management
      • Medical Crowd-sourcing
      • Disease Tracking & Resource Connection
    • Suggested Uses
      • Post-discharge Patient Support
      • Recruitment of Health Care Staff
      • Clinical Trial Awareness
      • Promoting Healthy Lifestyles
      • Health Care Marketing
    • Live-tweeting Surgery
    • CDC & Social Media
    • “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
    • CDC’s Twitter Metrics
    • HIPAA Today
    • 21 st Century Health Care Content Connection Community Care
    • What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
    • Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
    • Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
    • Is Privacy Dead?
    • Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
    • New Legislation
      • Understanding & recognition of Web’s disruptive powers
      • Re-think Privacy
      • Manifest Dignity
    • Insurance Reform?
      • Social Media Monitoring
      • Denial of Insurance
      • New Regulatory Limits on how social media data is used?
    • Government 2.OhReally?
      • How ready are government agencies?
      • Permission -based Privacy rules
      • Will Docs & Nurses participate in legislative discussions?
    • Permission
      • Permission, Permission Permission
      • Fully Informed Permission
      • Volume Control
    • The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
    • Your 1 st Step Isn’t Listening: You Must First Develop….
    • … Web Position Statement!
    • Web Position Statement
      • “ We believe the Web is an ever-evolving Technology and Ideology which:
      • Influences Patients & Providers in the following ways: ___________.
      • Changes Publics, Governments, Organizations, Cultures: __________.
      • The Web impacts Marketing, Communications, Processes: _________.
      • We believe the opportunities of the Web include ________________.
      • The challenges we face are ___________________.
      • Therefore, the Mission of our Web Presence is ________________.”
    • Health is Social Social Is Health
    • Twitter Follow Recommendations
    • @SusannahFox @LeeAase @EdBennett @KentBottles
    • @Shwen @jonmrich @PharmaGuy @WhyDotPharma
    • @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
    • Twitter Chatter
    • @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
    •  
    • @PhilBaumann PhilBaumann.com