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Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
Phil Baumann
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Phil Baumann

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  • 1. Healthcare Uses of Social Media: Diagnosis & Treatment
    • Phil Baumann, RN
    • CEO CareVocate LLC
    PhilBaumann.com @PhilBaumann
  • 2.  
  • 3. Health is Social Social Is Health
  • 4. Healthcare Is Technology
  • 5. Social Media Is Technology
  • 6. Ergo: Healthcare Must Understand Social Media
  • 7. What Is Technology?
    • It’s Like Obscenity :
    • You Know It When You See It
    • Except :
    • You Don’t Always See It
  • 8. Technology Is More Than: Tools Gadgets Techniques
  • 9. The Essence of Technology is…
  • 10. … Revealing
    • Social Media Is Revealing Things
    • About Us
    • Our Institutions
    • Our Culture
    • & Media Itself
  • 11. What Can We Reveal?
  • 12. Hardware versus Software Or: Why Marketers Are Confused
  • 13. MEDIA VERSUS MEDIA
    • Hardware – Old Media
    • PRINT
    • RADIO
    • TV
    • Software – New Media
    • CMS – BLOGS, FORUMS
    • FACEBOOK
    • TWITTER
    • YOUTUBE
    • ???
  • 14. Key Differences
    • HARDWARE
    • Stable
    • Predictable
    • Small Tweaks >> Little Consequence
    • SOFTWARE
    • Unstable
    • Unpredictable
    • Small Tweaks >> Huge Ramifications on Ecosystem
  • 15. Patient Empowerment: Content versus Information
  • 16. Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
  • 17. Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
  • 18. 4 States of Patient Empowerment
  • 19.  
  • 20. Content Empowers the Mind Information Empowers the Patient
  • 21. It’s About the Audience , Stupid Conversation Is Just Possible Now
  • 22. Assess Your Audience On Its Empowerment State. Proceed Accordingly
  • 23. Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
  • 24.  
  • 25. How to Do Social Media: The Nursing Process ( ADPIE )
    • Assess
    • Diagnose
    • Plan
    • Implement/Execute
    • Evaluate
  • 26. Vision Mechanics Process
  • 27.  
  • 28. Suggested Uses
    • Disaster Alerting & Response
    • Drug Safety Alerts
    • Diabetes Management
    • Medical Crowd-sourcing
    • Disease Tracking & Resource Connection
  • 29. Suggested Uses
    • Post-discharge Patient Support
    • Recruitment of Health Care Staff
    • Clinical Trial Awareness
    • Promoting Healthy Lifestyles
    • Health Care Marketing
  • 30. Live-tweeting Surgery
  • 31. CDC & Social Media
  • 32. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  • 33. CDC’s Twitter Metrics
  • 34. HIPAA Today
  • 35. 21 st Century Health Care Content Connection Community Care
  • 36. What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
  • 37. Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
  • 38. Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
  • 39. Is Privacy Dead?
  • 40. Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
  • 41. New Legislation
    • Understanding & recognition of Web’s disruptive powers
    • Re-think Privacy
    • Manifest Dignity
  • 42. Insurance Reform?
    • Social Media Monitoring
    • Denial of Insurance
    • New Regulatory Limits on how social media data is used?
  • 43. Government 2.OhReally?
    • How ready are government agencies?
    • Permission -based Privacy rules
    • Will Docs & Nurses participate in legislative discussions?
  • 44. Permission
    • Permission, Permission Permission
    • Fully Informed Permission
    • Volume Control
  • 45. The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
  • 46. Your 1 st Step Isn’t Listening: You Must First Develop….
  • 47. … Web Position Statement!
  • 48. Web Position Statement
    • “ We believe the Web is an ever-evolving Technology and Ideology which:
    • Influences Patients & Providers in the following ways: ___________.
    • Changes Publics, Governments, Organizations, Cultures: __________.
    • The Web impacts Marketing, Communications, Processes: _________.
    • We believe the opportunities of the Web include ________________.
    • The challenges we face are ___________________.
    • Therefore, the Mission of our Web Presence is ________________.”
  • 49. Health is Social Social Is Health
  • 50. Twitter Follow Recommendations
  • 51. @SusannahFox @LeeAase @EdBennett @KentBottles
  • 52. @Shwen @jonmrich @PharmaGuy @WhyDotPharma
  • 53. @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
  • 54. Twitter Chatter
  • 55. @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
  • 56.  
  • 57. @PhilBaumann PhilBaumann.com

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