Your SlideShare is downloading. ×
Phil Baumann
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Phil Baumann

1,707
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,707
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Healthcare Uses of Social Media: Diagnosis & Treatment
    • Phil Baumann, RN
    • CEO CareVocate LLC
    PhilBaumann.com @PhilBaumann
  • 2.  
  • 3. Health is Social Social Is Health
  • 4. Healthcare Is Technology
  • 5. Social Media Is Technology
  • 6. Ergo: Healthcare Must Understand Social Media
  • 7. What Is Technology?
    • It’s Like Obscenity :
    • You Know It When You See It
    • Except :
    • You Don’t Always See It
  • 8. Technology Is More Than: Tools Gadgets Techniques
  • 9. The Essence of Technology is…
  • 10. … Revealing
    • Social Media Is Revealing Things
    • About Us
    • Our Institutions
    • Our Culture
    • & Media Itself
  • 11. What Can We Reveal?
  • 12. Hardware versus Software Or: Why Marketers Are Confused
  • 13. MEDIA VERSUS MEDIA
    • Hardware – Old Media
    • PRINT
    • RADIO
    • TV
    • Software – New Media
    • CMS – BLOGS, FORUMS
    • FACEBOOK
    • TWITTER
    • YOUTUBE
    • ???
  • 14. Key Differences
    • HARDWARE
    • Stable
    • Predictable
    • Small Tweaks >> Little Consequence
    • SOFTWARE
    • Unstable
    • Unpredictable
    • Small Tweaks >> Huge Ramifications on Ecosystem
  • 15. Patient Empowerment: Content versus Information
  • 16. Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
  • 17. Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
  • 18. 4 States of Patient Empowerment
  • 19.  
  • 20. Content Empowers the Mind Information Empowers the Patient
  • 21. It’s About the Audience , Stupid Conversation Is Just Possible Now
  • 22. Assess Your Audience On Its Empowerment State. Proceed Accordingly
  • 23. Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
  • 24.  
  • 25. How to Do Social Media: The Nursing Process ( ADPIE )
    • Assess
    • Diagnose
    • Plan
    • Implement/Execute
    • Evaluate
  • 26. Vision Mechanics Process
  • 27.  
  • 28. Suggested Uses
    • Disaster Alerting & Response
    • Drug Safety Alerts
    • Diabetes Management
    • Medical Crowd-sourcing
    • Disease Tracking & Resource Connection
  • 29. Suggested Uses
    • Post-discharge Patient Support
    • Recruitment of Health Care Staff
    • Clinical Trial Awareness
    • Promoting Healthy Lifestyles
    • Health Care Marketing
  • 30. Live-tweeting Surgery
  • 31. CDC & Social Media
  • 32. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  • 33. CDC’s Twitter Metrics
  • 34. HIPAA Today
  • 35. 21 st Century Health Care Content Connection Community Care
  • 36. What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
  • 37. Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
  • 38. Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
  • 39. Is Privacy Dead?
  • 40. Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
  • 41. New Legislation
    • Understanding & recognition of Web’s disruptive powers
    • Re-think Privacy
    • Manifest Dignity
  • 42. Insurance Reform?
    • Social Media Monitoring
    • Denial of Insurance
    • New Regulatory Limits on how social media data is used?
  • 43. Government 2.OhReally?
    • How ready are government agencies?
    • Permission -based Privacy rules
    • Will Docs & Nurses participate in legislative discussions?
  • 44. Permission
    • Permission, Permission Permission
    • Fully Informed Permission
    • Volume Control
  • 45. The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
  • 46. Your 1 st Step Isn’t Listening: You Must First Develop….
  • 47. … Web Position Statement!
  • 48. Web Position Statement
    • “ We believe the Web is an ever-evolving Technology and Ideology which:
    • Influences Patients & Providers in the following ways: ___________.
    • Changes Publics, Governments, Organizations, Cultures: __________.
    • The Web impacts Marketing, Communications, Processes: _________.
    • We believe the opportunities of the Web include ________________.
    • The challenges we face are ___________________.
    • Therefore, the Mission of our Web Presence is ________________.”
  • 49. Health is Social Social Is Health
  • 50. Twitter Follow Recommendations
  • 51. @SusannahFox @LeeAase @EdBennett @KentBottles
  • 52. @Shwen @jonmrich @PharmaGuy @WhyDotPharma
  • 53. @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
  • 54. Twitter Chatter
  • 55. @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
  • 56.  
  • 57. @PhilBaumann PhilBaumann.com