Phil Baumann
Upcoming SlideShare
Loading in...5
×
 

Phil Baumann

on

  • 2,048 views

 

Statistics

Views

Total Views
2,048
Views on SlideShare
2,035
Embed Views
13

Actions

Likes
0
Downloads
30
Comments
0

1 Embed 13

http://www.slideshare.net 13

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Phil Baumann Phil Baumann Presentation Transcript

  • Healthcare Uses of Social Media: Diagnosis & Treatment
    • Phil Baumann, RN
    • CEO CareVocate LLC
    PhilBaumann.com @PhilBaumann
  •  
  • Health is Social Social Is Health
  • Healthcare Is Technology
  • Social Media Is Technology
  • Ergo: Healthcare Must Understand Social Media
  • What Is Technology?
    • It’s Like Obscenity :
    • You Know It When You See It
    • Except :
    • You Don’t Always See It
  • Technology Is More Than: Tools Gadgets Techniques
  • The Essence of Technology is…
  • … Revealing
    • Social Media Is Revealing Things
    • About Us
    • Our Institutions
    • Our Culture
    • & Media Itself
  • What Can We Reveal?
  • Hardware versus Software Or: Why Marketers Are Confused
  • MEDIA VERSUS MEDIA
    • Hardware – Old Media
    • PRINT
    • RADIO
    • TV
    • Software – New Media
    • CMS – BLOGS, FORUMS
    • FACEBOOK
    • TWITTER
    • YOUTUBE
    • ???
  • Key Differences
    • HARDWARE
    • Stable
    • Predictable
    • Small Tweaks >> Little Consequence
    • SOFTWARE
    • Unstable
    • Unpredictable
    • Small Tweaks >> Huge Ramifications on Ecosystem
  • Patient Empowerment: Content versus Information
  • Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
  • Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
  • 4 States of Patient Empowerment
  •  
  • Content Empowers the Mind Information Empowers the Patient
  • It’s About the Audience , Stupid Conversation Is Just Possible Now
  • Assess Your Audience On Its Empowerment State. Proceed Accordingly
  • Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
  •  
  • How to Do Social Media: The Nursing Process ( ADPIE )
    • Assess
    • Diagnose
    • Plan
    • Implement/Execute
    • Evaluate
  • Vision Mechanics Process
  •  
  • Suggested Uses
    • Disaster Alerting & Response
    • Drug Safety Alerts
    • Diabetes Management
    • Medical Crowd-sourcing
    • Disease Tracking & Resource Connection
  • Suggested Uses
    • Post-discharge Patient Support
    • Recruitment of Health Care Staff
    • Clinical Trial Awareness
    • Promoting Healthy Lifestyles
    • Health Care Marketing
  • Live-tweeting Surgery
  • CDC & Social Media
  • “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  • CDC’s Twitter Metrics
  • HIPAA Today
  • 21 st Century Health Care Content Connection Community Care
  • What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
  • Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
  • Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
  • Is Privacy Dead?
  • Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
  • New Legislation
    • Understanding & recognition of Web’s disruptive powers
    • Re-think Privacy
    • Manifest Dignity
  • Insurance Reform?
    • Social Media Monitoring
    • Denial of Insurance
    • New Regulatory Limits on how social media data is used?
  • Government 2.OhReally?
    • How ready are government agencies?
    • Permission -based Privacy rules
    • Will Docs & Nurses participate in legislative discussions?
  • Permission
    • Permission, Permission Permission
    • Fully Informed Permission
    • Volume Control
  • The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
  • Your 1 st Step Isn’t Listening: You Must First Develop….
  • … Web Position Statement!
  • Web Position Statement
    • “ We believe the Web is an ever-evolving Technology and Ideology which:
    • Influences Patients & Providers in the following ways: ___________.
    • Changes Publics, Governments, Organizations, Cultures: __________.
    • The Web impacts Marketing, Communications, Processes: _________.
    • We believe the opportunities of the Web include ________________.
    • The challenges we face are ___________________.
    • Therefore, the Mission of our Web Presence is ________________.”
  • Health is Social Social Is Health
  • Twitter Follow Recommendations
  • @SusannahFox @LeeAase @EdBennett @KentBottles
  • @Shwen @jonmrich @PharmaGuy @WhyDotPharma
  • @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
  • Twitter Chatter
  • @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
  •  
  • @PhilBaumann PhilBaumann.com