Nadine Hogan


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Nadine Hogan

  1. 1. Our Social Media Journey: Changing How We Recruit Nadine Hogan – Director Global Recruiting Operations Jim Kerr – VP Public Relations and Communications
  2. 2. Unisys – Who are we? <ul><li>Worldwide information technology company providing a portfolio of IT services, software, and technology that solves critical problems for clients </li></ul><ul><ul><ul><li>Secure their operations </li></ul></ul></ul><ul><ul><ul><li>Increase the efficiency and utilization of their data centers </li></ul></ul></ul><ul><ul><ul><li>Enhance support to their end users and constituents </li></ul></ul></ul><ul><ul><ul><li>Modernize their enterprise applications </li></ul></ul></ul><ul><li>Approximately 24,000 employees </li></ul><ul><li>Serves commercial organizations and government agencies throughout the world </li></ul><ul><li>Headquarters located in Blue Bell, PA </li></ul>
  3. 3. Race for Talent through Social Media Where are you? <ul><li>Stuck looking for best practices. </li></ul><ul><li>Legal says “NO”. </li></ul><ul><li>We don’t need to be in the social media space. </li></ul><ul><li>Now what do we do? </li></ul><ul><li>How do we find our target group? </li></ul><ul><li>LinkedIn is awesome! </li></ul><ul><li>Great conversations! </li></ul><ul><li>I am influencing my brand! </li></ul>In the Race, you just don’t know it In the Race, trying to catch up Winning the Race
  4. 4. Recruiting Situation: Our Beginning – Up To Q2 2009 <ul><li>Not sure the amount of our employment marketing spend </li></ul><ul><li>Not sure exactly what we should do about social media </li></ul><ul><li>Recruiting had limited interaction with Corporate Marketing </li></ul><ul><li>We had a good handle on our Job Boards </li></ul><ul><li>We had to reduce our search firm spend </li></ul>
  5. 5. Not Just about Recruiting: Partners In Strategy
  6. 6. The Social Media Strategy: A Never Ending Journey
  7. 7. Foundational Steps to Getting Started <ul><li>Create a sense of urgency / reputational risk </li></ul><ul><li>Formalize the need for a social media strategy as a strategic business initiative </li></ul><ul><li>Engage executive advocates </li></ul><ul><li>Find a shared vision throughout the business </li></ul><ul><li>Collaborate with early adopters and evangelists within the company </li></ul><ul><li>Have an integrated social media strategy </li></ul>
  8. 8. Unisys Integrated Social Media Strategy Corporate Brand Presence Program Presence Recruiting Presence <ul><li>Brand Unisys </li></ul><ul><li>Overall Market Message Clarity </li></ul><ul><li>Reputation Management </li></ul><ul><li>Evangelism </li></ul><ul><li>Go-To-Market Initiatives </li></ul><ul><li>Demand Generation </li></ul><ul><li>Targeted Market Engagement </li></ul><ul><li>Employment Brand Unisys </li></ul><ul><li>Reputation Management </li></ul><ul><li>Evangelism </li></ul><ul><li>Talent Communities </li></ul>Monitor  Engage  Manage Governance & Measurement Walk before you run
  9. 9. Engage Legal
  10. 10. Creation of Social Media Governance <ul><li>Social Media Policy </li></ul><ul><ul><li>Communicate the risks and rewards of social media </li></ul></ul><ul><ul><li>Cover both external and internal forms of social media </li></ul></ul><ul><ul><li>List of Do’s and Don’ts </li></ul></ul><ul><ul><li>Company sponsored versus personal usage </li></ul></ul><ul><ul><li>Encourage participation while setting expectations </li></ul></ul><ul><ul><li>Link to other key company policies </li></ul></ul><ul><li>Widespread Communication </li></ul><ul><li>Employee Training </li></ul>
  11. 11. The Social Media Strategy: A Never Ending Journey
  12. 12. Develop Recruitment Social Media Strategy <ul><li>Key Questions </li></ul><ul><li>Who do you want to reach? </li></ul><ul><li>How do you want to engage them? </li></ul><ul><li>What messaging do you want to provide? </li></ul><ul><li>Where do they “hang out” within the social media world? </li></ul><ul><li>Helpful Hints </li></ul><ul><li>Look at your competitors’ sites </li></ul><ul><li>Collect Social Media Statistics </li></ul><ul><li>Grab your name, if it is still available </li></ul>
  13. 13. Recruitment Social Media Strategy <ul><li>Attract high quality candidates and hire great people </li></ul>Promote Jobs and Build Employment Brand <ul><li>Convey the Unisys culture </li></ul><ul><li>Use a coordinated multi prong approach (Facebook, Twitter, LinkedIn, YouTube, Careers Website) </li></ul><ul><li>Everything points back to </li></ul><ul><li>Better promote countries and business units as places to work </li></ul><ul><li>Get job openings found through SEO </li></ul><ul><li>Use videos of hiring managers to create “Unisys Careers Channel” and convey more dimensions of the job </li></ul>Grow referrals <ul><li>Make your referral program and process more visible to employees </li></ul><ul><li>Get more employees and hiring managers communicating openings within their social networks </li></ul><ul><li>Increase participation by external stakeholders </li></ul><ul><li>Put metrics in place to measure impact of social media on recruiting </li></ul>
  14. 14. Communicate and Implement <ul><li>Communicate </li></ul><ul><li>Educate Global HR on what social media is all about </li></ul><ul><li>Find the Early Adopters </li></ul><ul><li>Identify SME(s) across the globe to be your social media communicators </li></ul><ul><li>Address skill gaps </li></ul><ul><li>Implement </li></ul><ul><li>Build branded pages </li></ul><ul><li>Get the word out to potential fans/followers </li></ul><ul><ul><li>(Facebook – vanity url at 100!) </li></ul></ul><ul><li>Update information </li></ul>
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  17. 17. Assess Progress/Celebrate Successes <ul><li>Share your successes with Business Leadership Teams and HR </li></ul><ul><li>Track hires – LinkedIn, Facebook, Twitter, Candidate Blog </li></ul><ul><li>Grow fan base on a continuous basis </li></ul><ul><li>Put it in terms the business understands - $$ savings </li></ul><ul><ul><li>Eliminate majority of search firm fees </li></ul></ul><ul><ul><li>Reduce job board fees </li></ul></ul><ul><ul><li>Improve time to fill metrics (still monitoring) </li></ul></ul>
  18. 18. Refine and Grow the Strategy <ul><li>Keep conversations current </li></ul><ul><li>Know your business, partner with them </li></ul><ul><li>Identify niche sites aligned with your business or global business locations </li></ul><ul><li>Give time for experimentation </li></ul><ul><li>Get out if it is not working </li></ul><ul><li>Listen to your candidates </li></ul>
  19. 19. Questions? <ul><li>Nadine Hogan </li></ul><ul><li>Unisys </li></ul><ul><li>Director, Global Recruitment Operations </li></ul><ul><li>[email_address] </li></ul><ul><li>Jim Kerr </li></ul><ul><li>Unisys </li></ul><ul><li>VP, Public Relations and Communications </li></ul><ul><li>[email_address] </li></ul>