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Social Selling  Leveraging Social Media for B2B Sales Teams @kokasexton |   SLIDE :
Social Selling Does Not Exist Without the Fundamentals SLIDE :
SLIDE : Sales Can Add Value and Build a Pipeline Using Social Media
|   SLIDE : 60% of decision makers use social media
Sales and Marketing are not Aligned |   SLIDE :
SLIDE : Empower Sales to be  Super .
time level of buyer activity “ I’m just downloading  stuff” “ We have a  project” “ We’ve made a decision ” “ I’m just bro...
|   SLIDE : Know Your Customer
Tools Used by Inside Sales |   SLIDE :
Do you really need more contact data?
Look for the Sales Triggers SLIDE :
SLIDE : When you can spot an opportunity while it ’ s still a blip,  you have the ability to act.
|   SLIDE : Emulate the Borg
Effective use of Sales Intelligence |   SLIDE :
Something is wrong! |   SLIDE :
|   SLIDE : Get Social
|   SLIDE :
|   SLIDE : Social networks are already in use by sales, teach them how to be awesome!
|   SLIDE : Where do I start?
|   SLIDE :
|   SLIDE : 1:1 Marketing
|   SLIDE :
SLIDE : Engage in communities that discuss topics and issues that you can help with.  Share information that your prospect...
 
SLIDE : Source: Lab42
|   SLIDE : Customize headline Add Websites Add Twitter Add Photo The 5 Most Important Items to Update Customize link
Join the next evolution of sales |   SLIDE : www.socialsellingu.com
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Koka Sexton

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  • Marketing departments are now having to do more than just throw leads over the fence. With ROI being added to their requirements, you cant afford to hand sales a phone book and hope they close deals.
  • Part of engagement should be monitoring for sales triggers
  • You have to enable your sales team and help them become an extension of your marketing messaging. This is the only way to be successful.
  • The first online profile you should focus on is LinkedIn. Stop thinking of it as a profile only updated when you are looking for a job. Your LI profile is being looked at by 60% or more of the people you come in contact with. Make sure your profile is updated, professional and an excellent example of YOU . I could talk for an hour on ways to enhance your LinkedIn profile but the most important points you should focus on are headline – Photo - websites - work history and summary .
  • Transcript of "Koka Sexton"

    1. 1. Social Selling Leveraging Social Media for B2B Sales Teams @kokasexton | SLIDE :
    2. 2. Social Selling Does Not Exist Without the Fundamentals SLIDE :
    3. 3. SLIDE : Sales Can Add Value and Build a Pipeline Using Social Media
    4. 4. | SLIDE : 60% of decision makers use social media
    5. 5. Sales and Marketing are not Aligned | SLIDE :
    6. 6. SLIDE : Empower Sales to be Super .
    7. 7. time level of buyer activity “ I’m just downloading stuff” “ We have a project” “ We’ve made a decision ” “ I’m just browsing” “ We’ve shortlisted vendors” awareness consideration purchase online “ 70% of the B2B buying process happens online ” SiriusDecisions Inc.
    8. 8. | SLIDE : Know Your Customer
    9. 9. Tools Used by Inside Sales | SLIDE :
    10. 10. Do you really need more contact data?
    11. 11. Look for the Sales Triggers SLIDE :
    12. 12. SLIDE : When you can spot an opportunity while it ’ s still a blip, you have the ability to act.
    13. 13. | SLIDE : Emulate the Borg
    14. 14. Effective use of Sales Intelligence | SLIDE :
    15. 15. Something is wrong! | SLIDE :
    16. 16. | SLIDE : Get Social
    17. 17. | SLIDE :
    18. 18. | SLIDE : Social networks are already in use by sales, teach them how to be awesome!
    19. 19. | SLIDE : Where do I start?
    20. 20. | SLIDE :
    21. 21. | SLIDE : 1:1 Marketing
    22. 22. | SLIDE :
    23. 23. SLIDE : Engage in communities that discuss topics and issues that you can help with. Share information that your prospects and customers want.
    24. 25. SLIDE : Source: Lab42
    25. 26. | SLIDE : Customize headline Add Websites Add Twitter Add Photo The 5 Most Important Items to Update Customize link
    26. 27. Join the next evolution of sales | SLIDE : www.socialsellingu.com
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