• Like
Joel Cheesman
Upcoming SlideShare
Loading in...5
×
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
322
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
23
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Mobile - RU In?
  • 2. Joel Cheesman
      • 15 years
      • Marketer
      • Blogger
      • SEO
      • Social Media
      • Mobile
    @joelcheesman
  • 3. @joelcheesman
  • 4. "You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app.  "At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service. "You’ve spent the day on the Internet — but not on the Web. And you are not alone." @joelcheesman
  • 5.
    • Today, we'll cover:
      • Why go mobile?
      • How To's
      • Texting
      • Mobile Advertising
      • The Future
      • Q & A
    @joelcheesman
  • 6. Consumer Biz @joelcheesman
  • 7. Consumer Biz Traditional Mktg. @joelcheesman
  • 8. Consumer Biz Traditional Mktg. Bulletin Boards @joelcheesman
  • 9. Consumer Biz Traditional Mktg. Bulletin Boards Web @joelcheesman
  • 10. Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media @joelcheesman
  • 11. Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media Mobile @joelcheesman
  • 12. @joelcheesman
  • 13. @joelcheesman
  • 14. @joelcheesman
  • 15. @joelcheesman
  • 16. @joelcheesman
  • 17. @joelcheesman
  • 18. @joelcheesman
  • 19. Considerations: @joelcheesman
  • 20.
    • Considerations :
      • URL?
    Dot-mobi m.companyname.com CSS HTML5 @joelcheesman
  • 21.
    • Considerations :
      • URL?
      • Jobs?
    Scraping XML Feed @joelcheesman
  • 22.
    • Considerations:
      • URL?
      • Jobs?
      • Design
    Not just your website squeezed into a 2-inch screen! @joelcheesman
  • 23.
    • Considerations:
      • URL?
      • Jobs?
      • Design
      • Devices
    It's not all about the iPhone. @joelcheesman
  • 24.
    • Considerations:
      • URL?
      • Jobs?
      • Design
      • Devices
      • Speed
    @joelcheesman
  • 25.
    • Considerations:
      • URL?
      • Jobs?
      • Design
      • Devices
      • Speed
      •   To App or Not?
    @joelcheesman
  • 26.
    • Considerations:
      • URL?
      • Jobs?
      • Design
      • Devices
      • Speed
      •   To App or Not?
      • Connect?
    @joelcheesman
  • 27. @joelcheesman
  • 28. http://bit.ly/mobiemulator @joelcheesman
  • 29. @joelcheesman
  • 30. Texting 4+ Billion  94% 14 seconds @joelcheesman There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
  • 31. Texting 'All The Kids are Doing It' “ 'If you want to know what people like us will do tomorrow. you look at what teenagers are doing today. And the latest figures say that only 11% of teenagers email daily.' Email is the past. Texting, IM and Facebook are the future.” - Facebook COO, Sheryl Sandberg @joelcheesman Cell phone owners between the ages of 18 and 24 exchange an average of 110 text messages per day.
  • 32. Texting “ ... And So Are The Adults” “ 60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device... text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. - MediaPost: “Texting: It's Not Just For Children Anymore,” 1/11/10 @joelcheesman
  • 33. Texting @joelcheesman
  • 34. Mobile Advertising @joelcheesman
  • 35. Mobile Advertising @joelcheesman
  • 36. The Future (is Now) @joelcheesman
  • 37. @joelcheesman
  • 38. @joelcheesman
  • 39. @joelcheesman
  • 40. @joelcheesman
  • 41. NFC @joelcheesman
  • 42. @joelcheesman
  • 43. Joel Cheesman
      • twitter.com/joelcheesman
      • joelcheesman.com
      • [email_address]
      • blog.mobsicle.com