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Mobile - RU In?
Joel Cheesman <ul><ul><li>15 years </li></ul></ul><ul><ul><li>Marketer </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><...
@joelcheesman
&quot;You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitte...
<ul><li>Today, we'll cover: </li></ul><ul><ul><li>Why go mobile? </li></ul></ul><ul><ul><li>How To's </li></ul></ul><ul><u...
Consumer Biz @joelcheesman
Consumer Biz Traditional Mktg. @joelcheesman
Consumer Biz Traditional Mktg. Bulletin Boards @joelcheesman
Consumer Biz Traditional Mktg. Bulletin Boards Web @joelcheesman
Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media @joelcheesman
Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media Mobile @joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
Considerations: @joelcheesman
<ul><li>Considerations : </li></ul><ul><ul><li>URL? </li></ul></ul>Dot-mobi m.companyname.com CSS HTML5 @joelcheesman
<ul><li>Considerations : </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul>Scraping XML Feed @joe...
<ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li...
<ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li...
<ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li...
<ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li...
<ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li...
@joelcheesman
http://bit.ly/mobiemulator @joelcheesman
@joelcheesman
Texting 4+ Billion  94% 14 seconds @joelcheesman There are 6.8 billion people on the planet. 5.1 billion of them own a cel...
Texting 'All The Kids are Doing It' “ 'If you want to know what people like us will do tomorrow. you look at what teenager...
Texting “ ... And So Are The Adults” “ 60% of those over 45 were found to be just as likely to use SMS as they were to mak...
Texting @joelcheesman
Mobile Advertising @joelcheesman
Mobile Advertising @joelcheesman
The Future (is Now) @joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
@joelcheesman
NFC @joelcheesman
@joelcheesman
Joel Cheesman <ul><ul><li>twitter.com/joelcheesman </li></ul></ul><ul><ul><li>joelcheesman.com </li></ul></ul><ul><ul><li>...
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Joel Cheesman

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Transcript of "Joel Cheesman"

  1. 1. Mobile - RU In?
  2. 2. Joel Cheesman <ul><ul><li>15 years </li></ul></ul><ul><ul><li>Marketer </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>@joelcheesman
  3. 3. @joelcheesman
  4. 4. &quot;You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app.  &quot;At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service. &quot;You’ve spent the day on the Internet — but not on the Web. And you are not alone.&quot; @joelcheesman
  5. 5. <ul><li>Today, we'll cover: </li></ul><ul><ul><li>Why go mobile? </li></ul></ul><ul><ul><li>How To's </li></ul></ul><ul><ul><li>Texting </li></ul></ul><ul><ul><li>Mobile Advertising </li></ul></ul><ul><ul><li>The Future </li></ul></ul><ul><ul><li>Q & A </li></ul></ul>@joelcheesman
  6. 6. Consumer Biz @joelcheesman
  7. 7. Consumer Biz Traditional Mktg. @joelcheesman
  8. 8. Consumer Biz Traditional Mktg. Bulletin Boards @joelcheesman
  9. 9. Consumer Biz Traditional Mktg. Bulletin Boards Web @joelcheesman
  10. 10. Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media @joelcheesman
  11. 11. Consumer Biz Traditional Mktg. Bulletin Boards Web Social Media Mobile @joelcheesman
  12. 12. @joelcheesman
  13. 13. @joelcheesman
  14. 14. @joelcheesman
  15. 15. @joelcheesman
  16. 16. @joelcheesman
  17. 17. @joelcheesman
  18. 18. @joelcheesman
  19. 19. Considerations: @joelcheesman
  20. 20. <ul><li>Considerations : </li></ul><ul><ul><li>URL? </li></ul></ul>Dot-mobi m.companyname.com CSS HTML5 @joelcheesman
  21. 21. <ul><li>Considerations : </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul>Scraping XML Feed @joelcheesman
  22. 22. <ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li></ul></ul>Not just your website squeezed into a 2-inch screen! @joelcheesman
  23. 23. <ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Devices </li></ul></ul>It's not all about the iPhone. @joelcheesman
  24. 24. <ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Devices </li></ul></ul><ul><ul><li>Speed </li></ul></ul>@joelcheesman
  25. 25. <ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Devices </li></ul></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>  To App or Not? </li></ul></ul>@joelcheesman
  26. 26. <ul><li>Considerations: </li></ul><ul><ul><li>URL? </li></ul></ul><ul><ul><li>Jobs? </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Devices </li></ul></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>  To App or Not? </li></ul></ul><ul><ul><li>Connect? </li></ul></ul>@joelcheesman
  27. 27. @joelcheesman
  28. 28. http://bit.ly/mobiemulator @joelcheesman
  29. 29. @joelcheesman
  30. 30. Texting 4+ Billion  94% 14 seconds @joelcheesman There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
  31. 31. Texting 'All The Kids are Doing It' “ 'If you want to know what people like us will do tomorrow. you look at what teenagers are doing today. And the latest figures say that only 11% of teenagers email daily.' Email is the past. Texting, IM and Facebook are the future.” - Facebook COO, Sheryl Sandberg @joelcheesman Cell phone owners between the ages of 18 and 24 exchange an average of 110 text messages per day.
  32. 32. Texting “ ... And So Are The Adults” “ 60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device... text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. - MediaPost: “Texting: It's Not Just For Children Anymore,” 1/11/10 @joelcheesman
  33. 33. Texting @joelcheesman
  34. 34. Mobile Advertising @joelcheesman
  35. 35. Mobile Advertising @joelcheesman
  36. 36. The Future (is Now) @joelcheesman
  37. 37. @joelcheesman
  38. 38. @joelcheesman
  39. 39. @joelcheesman
  40. 40. @joelcheesman
  41. 41. NFC @joelcheesman
  42. 42. @joelcheesman
  43. 43. Joel Cheesman <ul><ul><li>twitter.com/joelcheesman </li></ul></ul><ul><ul><li>joelcheesman.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>blog.mobsicle.com </li></ul></ul>
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