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Transcript

  • 1. The
Stories
 Behind
The
Book Jason
Falls Philadelphia,
Pa. nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 2. What
the
purists
say
... sxch.hu• You
must
be
human• You
must
engage• You
must
join
the
conversa?on The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 3. What
the
purists
don’t
say
... Mike Baldwin - Shutterstock.com• How
to
drive
business• How
to
plan
strategically• How
to
measure
it The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 4. Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 5. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 6. BULLSHIT! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 7. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 8. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 9. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 10. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 11. The
Truth Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 12. 7
Business
Drivers
of Social
Media
Marke?ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa?on• Enhance
Public
Rela?ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 13. Enhance
Branding
&
Awareness The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 14. Protect
Your
Reputa?onThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 15. Enhance
Public
Rela?ons Matt Callow on Shutterstock.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 16. Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 17. Enhance
Customer
Service iStockPhoto.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 18. Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 19. Drive
Sales Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 20. Now
What? Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 21. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 22. 7
Business
Drivers
of Social
Media
Marke?ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa?on• Enhance
Public
Rela?ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 23. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 24. What
about
ROI? Customer
Sa<sfac<on
Scores New
Product
Ideas Faster
Response
Times Higher
Search
Engine
ResultsMore
Subscribers Higher
Reten<on
Rate What
do
I
get
in
return?More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Faster
Response
Times Website
Traffic The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 25. Being
Social Lasse Kristensen on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 26. Being
Social City of PikevilleThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 27. There’s
more
where
 this
came
from! Jason
Falls Erik
Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng