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Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
Jason falls
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Jason falls

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  • 1. The
Stories
 Behind
The
Book Jason
Falls Philadelphia,
Pa. nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 2. What
the
purists
say
... sxch.hu• You
must
be
human• You
must
engage• You
must
join
the
conversa?on The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 3. What
the
purists
don’t
say
... Mike Baldwin - Shutterstock.com• How
to
drive
business• How
to
plan
strategically• How
to
measure
it The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 4. Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 5. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 6. BULLSHIT! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 7. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 8. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 9. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 10. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 11. The
Truth Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 12. 7
Business
Drivers
of Social
Media
Marke?ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa?on• Enhance
Public
Rela?ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 13. Enhance
Branding
&
Awareness The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 14. Protect
Your
Reputa?onThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 15. Enhance
Public
Rela?ons Matt Callow on Shutterstock.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 16. Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 17. Enhance
Customer
Service iStockPhoto.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 18. Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 19. Drive
Sales Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 20. Now
What? Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 21. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 22. 7
Business
Drivers
of Social
Media
Marke?ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa?on• Enhance
Public
Rela?ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 23. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 24. What
about
ROI? Customer
Sa<sfac<on
Scores New
Product
Ideas Faster
Response
Times Higher
Search
Engine
ResultsMore
Subscribers Higher
Reten<on
Rate What
do
I
get
in
return?More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Faster
Response
Times Website
Traffic The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 25. Being
Social Lasse Kristensen on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 26. Being
Social City of PikevilleThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  • 27. There’s
more
where
 this
came
from! Jason
Falls Erik
Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng

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