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Bodnar and Cohen

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  • Connect to milk and pour glass
  • People need stuff to share too
  • While instead but
  • While instead but
  • Conversion Rates
  • Consistent not hard
  • Transcript

    • 1. Social Media Lead Generation
    • 2. I’m Brian Halligan. Nice to meet you. @KippBodnar I’m Kipp Bodnar. Nice to meet you.
    • 3. I’m Brian Halligan. Nice to meet you. @JeffreyLCohen I’m Jeff Cohen. Nice to meet you.
    • 4. I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book .
    • 5. #B2BSM
    • 6. We are dorks.
    • 7. We’ve got a a Problem.
    • 8. FOURNAISE MARKETING GROUP: BIT.LY /PENSCQ 73% of CEOs don’t believe marketers drive revenue. 91
    • 9. Marketing isn’t Arts and Crafts.
    • 10. We’re creative.
    • 11. An opportunity, not a problem.
    • 12. Your opportunity, to shine .
    • 13. Leads fix the problem.
    • 14. What is a Lead?
    • 15. LEADS ARE A PROXY FOR SALES.
    • 16. Social Media is the buzz word.
    • 17. What is a Social Media?
    • 18. Social Media isn’t hugging customers.
    • 19. Social Media that doesn’t drive revenue doesn’t last.
    • 20. 1 Tweet Form Landing Page How Social Media Leads Happen Lead Like CTA Blog Post Landing Page +1 CTA Product Page Landing Page
    • 21. Information Transactions
    • 22. 5 STEPS TO SOCIAL MEDIA LEAD GENERATION:
    • 23. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 24. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 25. Build Social Media Reach.
    • 26. Follow. Friend. Connect.
    • 27. Share lots of links.
    • 28. The self life of a social media link is 3 hours . BITLY, 9/2011
    • 29. Automatic Sharing
    • 30. Leverage existing contacts.
    • 31. Use email for reach building .
    • 32.  
    • 33.  
    • 34. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 35. 1 2 3 4 Regular Content Dedicated Monitoring Consistent Sharing Prioritized Engagement Content Discovery for Lead Generation
    • 36. Regular Content 1
    • 37. Content Calendar.
    • 38. Consistent Sharing 2
    • 39. Build social thank you pages.
    • 40.  
    • 41. Dedicated Monitoring 3
    • 42. 15 Minutes a Day.
    • 43. 3 2 1 5 Minutes Twitter/Facebook 5 LinkedIn Answers/Groups 5 Minutes Google Alerts
    • 44. Overall Volume Social Media B2B (1087 posts Jeffrey L. Cohen (588 posts) The B2B Social Media Book (152 posts)
    • 45. Daily Volume (Peaks)
    • 46. Conversation Cloud
    • 47. Prioritized Engagement 4
    • 48. Twitter.com/Search
    • 49.  
    • 50. Most Followers
    • 51. Most Followers
    • 52. Most Followers
    • 53. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 54. Marketing is math.
    • 55. What is a Call-to-Action?
    • 56. Place CTAs Everywhere.
    • 57. Google.com/DFP
    • 58. Testing CTAs aid testing.
    • 59. 3 2 1 5 Optimize for Maximum Leads 4 Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 60. Failure sucks.
    • 61. Improve and Iterate
    • 62. Set a clear qualitative objective. Set methodology for gathering data for success criteria. Conduct an experiment retrospective. Set action items following the experiment. 1 2 3 4 Social Media Lead Generation Testing
    • 63. What can you stop doing ?
    • 64. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 65. Traffic and Conversion Rates
    • 66. Source: Science of Lead Generation
    • 67. Conduct radical tests.
    • 68. Increase Content Volume.
    • 69. 3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
    • 70. Mastered the Mystery.
    • 71. Prove the CEO Wrong.
    • 72. You’re the Star.
    • 73. THANK YOU.

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