Rohit Bhargava

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Rohit Bhargava

  1. 1. Projector Test: (smile if you can see this)
  2. 2. How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
  3. 7. Yesterday …
  4. 8. Today …
  5. 9. Virtual trust is real and powerful.
  6. 10. Being faceless doesn’t work.
  7. 11. The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
  8. 12. Ways Great Brands Use Social Media To Succeed 9
  9. 13. 1. Create more utility .
  10. 14. 2. Be bigger than what you sell.
  11. 15. 3. Offer talkable surprises.
  12. 16. 4. Answer latent but important questions.
  13. 17. 5. Recruit through real stories & people.
  14. 18. 6. Amplify unique moments in time.
  15. 19. 7. Calenderize your conversations.
  16. 20. 8. Identify your company voices.
  17. 21. 9. Curate content along with creating it.
  18. 22. Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava

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