Rohit Bhargava
Upcoming SlideShare
Loading in...5
×
 

Rohit Bhargava

on

  • 1,167 views

 

Statistics

Views

Total Views
1,167
Views on SlideShare
1,131
Embed Views
36

Actions

Likes
1
Downloads
50
Comments
0

1 Embed 36

http://www.slideshare.net 36

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Rohit Bhargava Rohit Bhargava Presentation Transcript

  • Projector Test: (smile if you can see this)
  • How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
  •  
  •  
  •  
  •  
  • Yesterday …
  • Today …
  • Virtual trust is real and powerful.
  • Being faceless doesn’t work.
  • The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
  • Ways Great Brands Use Social Media To Succeed 9
  • 1. Create more utility .
  • 2. Be bigger than what you sell.
  • 3. Offer talkable surprises.
  • 4. Answer latent but important questions.
  • 5. Recruit through real stories & people.
  • 6. Amplify unique moments in time.
  • 7. Calenderize your conversations.
  • 8. Identify your company voices.
  • 9. Curate content along with creating it.
  • Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava