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    Rohit Bhargava Rohit Bhargava Presentation Transcript

    • Projector Test: (smile if you can see this)
    • How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
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    • Yesterday …
    • Today …
    • Virtual trust is real and powerful.
    • Being faceless doesn’t work.
    • The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
    • Ways Great Brands Use Social Media To Succeed 9
    • 1. Create more utility .
    • 2. Be bigger than what you sell.
    • 3. Offer talkable surprises.
    • 4. Answer latent but important questions.
    • 5. Recruit through real stories & people.
    • 6. Amplify unique moments in time.
    • 7. Calenderize your conversations.
    • 8. Identify your company voices.
    • 9. Curate content along with creating it.
    • Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava