Rohit Bhargava
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Rohit Bhargava Presentation Transcript

  • 1. Projector Test: (smile if you can see this)
  • 2. How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. Yesterday …
  • 8. Today …
  • 9. Virtual trust is real and powerful.
  • 10. Being faceless doesn’t work.
  • 11. The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
  • 12. Ways Great Brands Use Social Media To Succeed 9
  • 13. 1. Create more utility .
  • 14. 2. Be bigger than what you sell.
  • 15. 3. Offer talkable surprises.
  • 16. 4. Answer latent but important questions.
  • 17. 5. Recruit through real stories & people.
  • 18. 6. Amplify unique moments in time.
  • 19. 7. Calenderize your conversations.
  • 20. 8. Identify your company voices.
  • 21. 9. Curate content along with creating it.
  • 22. Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava