Projector Test: (smile if you can see this)
How Great Brands  Actually  Use Social Media Rohit Bhargava Author, Personality Not Included  SVP, Strategy + Marketing, O...
 
 
 
 
Yesterday …
Today …
Virtual trust is real and powerful.
Being faceless doesn’t work.
The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
Ways Great Brands Use Social Media  To Succeed 9
1. Create more  utility .
2. Be  bigger  than what you sell.
3. Offer  talkable  surprises.
4. Answer latent  but important  questions.
5.  Recruit  through real stories & people.
6.  Amplify  unique moments in time.
7.  Calenderize  your conversations.
8.  Identify  your company voices.
9.  Curate   content  along with creating it.
Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com  ThePersonalityProject.com Blogs + Resources: www.readpni...
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Rohit Bhargava

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Rohit Bhargava

  1. 1. Projector Test: (smile if you can see this)
  2. 2. How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
  3. 7. Yesterday …
  4. 8. Today …
  5. 9. Virtual trust is real and powerful.
  6. 10. Being faceless doesn’t work.
  7. 11. The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
  8. 12. Ways Great Brands Use Social Media To Succeed 9
  9. 13. 1. Create more utility .
  10. 14. 2. Be bigger than what you sell.
  11. 15. 3. Offer talkable surprises.
  12. 16. 4. Answer latent but important questions.
  13. 17. 5. Recruit through real stories & people.
  14. 18. 6. Amplify unique moments in time.
  15. 19. 7. Calenderize your conversations.
  16. 20. 8. Identify your company voices.
  17. 21. 9. Curate content along with creating it.
  18. 22. Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava
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