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How to Use LinkedIn to Build Your Brand

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http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

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How to Use LinkedIn to Build Your Brand How to Use LinkedIn to Build Your Brand Presentation Transcript

  • LinkedIn 101
    A guide to using LinkedIn to build your brand
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • An introduction to LinkedIn
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
    View slide
  • An introduction to LinkedIn
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
    View slide
  • An introduction to LinkedIn
    • LinkedIn is abusiness network
    • Emphasizes on building reputation and connecting to jobs and business opportunities
    • People in your network are called “connections” as opposed to “friends”
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • LinkedIn is suitablefor:
    Recruiters
    Marketing Firms
    Small Businesses
    B2B Companies
    Coaches
    Internet Start-ups
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • LinkedIn is not suitedto:
    E-commerce sites (i.e. Online Wedding Shop)
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • Why are you using LinkedIn?
    It is important to nail down your objective in using LinkedIn
    Is it youraim to:
    • Findnew joint venture partners?
    • Interact with your target audience?
    • Brand yourself as an expert?
    • Be up to date with industry conversations?
    • Share relevant content?
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How can you make your mark on LinkedIn?
    Optimize your profile
    Build targeted connections
    Join groups/create groups and participate in discussions
    Use the Q & A feature to establish yourself as an expert in your industry
    Share valuable information
    Post your events and invite connections to join
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How to Leverage Your LinkedIn Profile:
    Create a relevant and distinctive tagline for your profile.
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How to Leverage Your LinkedIn Profile:
    Writeyour “elevator speech”
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How to Leverage Your LinkedIn Profile:
    Include your best skills in your profile using the “specialties” section. Use keywords.
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How to Leverage Your LinkedIn Profile:
    Highlight your professional experience.
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • Customize Profile URL and Listed Websites.
    How to Leverage Your LinkedIn Profile:
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • How to Leverage Your LinkedIn Profile:
    Use LinkedIn Applications in Your Profile.
    By Karen May Dy http://smartvirtualedge.com
    Social Media Marketing Specialist
    http://www.facebook.com/SocialMediaMarketingGirl
  • Want a social media marketing specialist to help you build your brand?
    I can help. Schedule your free
    assessment today and know more
    about how I can help you shine a
    light on your brand!
    Visit http://smartvirtualedge.com
    Let’s connect:
    http://www.facebook.com/SocialMediaMarketingGirl
    http://twitter.com/socialmediagurl
    http://paper.li/socialmediagurl