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A guide to using LinkedIn to build your brand
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialis...
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketing...
An introduction to
LinkedIn
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.faceb...
An introduction to
LinkedIn
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.faceb...
 LinkedIn is a business network
 Emphasizes on building reputation and
connecting to jobs and business
opportunities
 P...
 Recruiters
 Marketing Firms
 Small Businesses
 B2B Companies
 Coaches
 Internet Start-ups
LinkedIn is suitable for:...
 E-commerce sites (i.e. Online Wedding
Shop)
LinkedIn is not suited to:
By Karen May Dy http://smartvirtualedge.com
Socia...
 It is important to nail down your objective in
using LinkedIn
 Is it your aim to:
 Find new joint venture partners?
 ...
How can you make your mark
on LinkedIn?
1) Optimize your profile
2) Build targeted connections
3) Join groups/create group...
1. Create a relevant and distinctive tagline for your
profile.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http...
2. Write your “elevator speech”
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social ...
3. Include your best skills in your profile using the
“specialties” section. Use keywords.
How to Leverage Your
LinkedIn P...
4. Highlight your professional experience.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge....
5. Customize Profile URL and Listed Websites.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualed...
6. Use LinkedIn Applications in Your Profile.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualed...
Want a social media marketing
specialist to help you build your brand?
I can help. Schedule your free
assessment today and...
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How to Use LinkedIn to Build Your Brand

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http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

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Transcript of "How to Use LinkedIn to Build Your Brand"

  1. 1. A guide to using LinkedIn to build your brand By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  2. 2. By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  3. 3. An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  4. 4. An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  5. 5.  LinkedIn is a business network  Emphasizes on building reputation and connecting to jobs and business opportunities  People in your network are called “connections” as opposed to “friends” An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  6. 6.  Recruiters  Marketing Firms  Small Businesses  B2B Companies  Coaches  Internet Start-ups LinkedIn is suitable for: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  7. 7.  E-commerce sites (i.e. Online Wedding Shop) LinkedIn is not suited to: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  8. 8.  It is important to nail down your objective in using LinkedIn  Is it your aim to:  Find new joint venture partners?  Interact with your target audience?  Brand yourself as an expert?  Be up to date with industry conversations?  Share relevant content? Why are you using LinkedIn? By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  9. 9. How can you make your mark on LinkedIn? 1) Optimize your profile 2) Build targeted connections 3) Join groups/create groups and participate in discussions 4) Use the Q & A feature to establish yourself as an expert in your industry 5) Share valuable information 6) Post your events and invite connections to join By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  10. 10. 1. Create a relevant and distinctive tagline for your profile. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  11. 11. 2. Write your “elevator speech” How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  12. 12. 3. Include your best skills in your profile using the “specialties” section. Use keywords. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  13. 13. 4. Highlight your professional experience. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  14. 14. 5. Customize Profile URL and Listed Websites. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  15. 15. 6. Use LinkedIn Applications in Your Profile. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  16. 16. Want a social media marketing specialist to help you build your brand? I can help. Schedule your free assessment today and know more about how I can help you shine a light on your brand! Visit http://smartvirtualedge.com Let’s connect: http://www.facebook.com/SocialMediaMarketingGirl http://twitter.com/socialmediagurl http://paper.li/socialmediagurl
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