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How to Use LinkedIn to Build Your Brand
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How to Use LinkedIn to Build Your Brand

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http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

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  • 1. A guide to using LinkedIn to build your brand By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 2. By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 3. An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 4. An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 5.  LinkedIn is a business network  Emphasizes on building reputation and connecting to jobs and business opportunities  People in your network are called “connections” as opposed to “friends” An introduction to LinkedIn By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 6.  Recruiters  Marketing Firms  Small Businesses  B2B Companies  Coaches  Internet Start-ups LinkedIn is suitable for: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 7.  E-commerce sites (i.e. Online Wedding Shop) LinkedIn is not suited to: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 8.  It is important to nail down your objective in using LinkedIn  Is it your aim to:  Find new joint venture partners?  Interact with your target audience?  Brand yourself as an expert?  Be up to date with industry conversations?  Share relevant content? Why are you using LinkedIn? By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 9. How can you make your mark on LinkedIn? 1) Optimize your profile 2) Build targeted connections 3) Join groups/create groups and participate in discussions 4) Use the Q & A feature to establish yourself as an expert in your industry 5) Share valuable information 6) Post your events and invite connections to join By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 10. 1. Create a relevant and distinctive tagline for your profile. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 11. 2. Write your “elevator speech” How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 12. 3. Include your best skills in your profile using the “specialties” section. Use keywords. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 13. 4. Highlight your professional experience. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 14. 5. Customize Profile URL and Listed Websites. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 15. 6. Use LinkedIn Applications in Your Profile. How to Leverage Your LinkedIn Profile: By Karen May Dy http://smartvirtualedge.com Social Media Marketing Specialist http://www.facebook.com/SocialMediaMarketingGirl
  • 16. Want a social media marketing specialist to help you build your brand? I can help. Schedule your free assessment today and know more about how I can help you shine a light on your brand! Visit http://smartvirtualedge.com Let’s connect: http://www.facebook.com/SocialMediaMarketingGirl http://twitter.com/socialmediagurl http://paper.li/socialmediagurl