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How to Create Content That Gets Your Readers Hooked
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How to Create Content That Gets Your Readers Hooked

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Have you ever experienced posting blog posts that don’t get noticed? Here are 5 ways to make sure that you create content that not only speaks to your target audience but also makes them want to share …

Have you ever experienced posting blog posts that don’t get noticed? Here are 5 ways to make sure that you create content that not only speaks to your target audience but also makes them want to share your content with others.

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  • 1. How to Create Content That Gets Your Readers HookedHave you ever experienced posting blogposts that don’t get noticed? Do you feelfrustrated when after you hit publish andcome back to the site another day, there isstill not a single comment or visitor of yourblog except yourself? That is a commonproblem among us small business owners.No matter how hard we have worked on thatsingle blog post, sometimes it seems hard toproduce a content that actually gets yourtarget audience hooked.So aside from writing keyword-rich posts (that sometimes sound like you’re writing for bots, andnot for people… admit it they do sound weird sometimes with all the keyword stuffing), it’simportant that you get your audience hooked, and ready to share your content with their socialmedia circles.Here are 5 ways to make sure that you create content that not only speaks to your targetaudience but also makes them want to share your content with others:Spice it up with multimedia. A post should always include a photo, a video, or a diagram. Itwill not only help you to break the page full of text but it will make your post attractive to yourreaders. Remember that most people are visual. Hence, Pinterest has become so hot! When theysee an interesting photo or have watched a cool video mixed with your content, you win half ofthe battle. They are hooked to reading through.
  • 2. Format in style. Part of the visual of a post is the layout. It is crucial that the content uses theright font size, font color, background, headlines, and overall readability. Format is a dealbreaker. A blog post that has a really small font size is hard to read. I have come across blogsthat use Times New Roman size 8 for the text. Seriously, won’t you have a hard time readingthat?Example is the key. When a reader relates to an experience, he develops a sense ofbelongingness with what he is reading. So instead of giving your audience plain fact and theorycreate content that illustrates real life experiences. This will make your readers relate to yourpost in a more personal level.Be graphic, be bold. Scales can speak more about your point than a thousand explanationwords. This is the main reason why when we are presenting a report we use graphs to illustrateour point. It is the same principle when it comes to content. It also gives credibility to yourpoints, since it is a proof that a study or a survey had been made. If you want to know how tocreate content that is comprehensible and credible to your readers, give them scales ofmeasurement and they will certainly hit your point. When readers understand and trust you,they are encouraged to read more.Mind your tone. Be guarded when writing blog content. Study your audience very well. Knowtheir taste. Try to review what offends them. So let’s say your target audience happens to bewomen who are healers. A blog post with profane words simply won’t appeal to them. Writeyour content in a language and tone that is acceptable to your readers. Use appropriate amountof humor. Know the level of intellectual insight they expect from you and deliver theconversation they are most accustomed to receive.So there you go! Start with these 5 tips and see how well your readers engage with your posts. Karen May Dy is a social media and internet marketing virtual assistant and wants you to build your authentic social brand, create a powerful online presence, and ultimately step up your social media game. With a passion in simplifying social media and online marketing, Karen teaches and serves women service-based solopreneurs in using online tools and the internet to grow their business. To grab your F.R.E.E. copy of Karen’s social media kit through email and to receive exclusive weekly socialmedia coaching straight to your inbox every Tuesday, visit http://socialmediamarketinggirl.com/