Mobile Web

Chi sono?

Alessandro Galetto
Head of Product Development

Una guerra dalle origini antiche
Confidential Page 6

Humanistic

Source: Hutchison Wampoa Limited 2008 Annual Report

Comunicazione
Store
Piano Tariffario
ox Configuration - User M
B
ing - anua
Packag ls
r Application
Operato s
Graph
hical User Interface 3r
ns d
P
io
t
ar
ca
tie
pli
3r
a Operati
Sistem
d
s
Ap
vo
Ap
ce
Pa
tive
a
plic
erf
rtie
Int
Na
atio
s
Hardware
UI/
r
Use
GU
s n
I
SIM

Due concetti fondamentali

Affordances
An affordance is a quality of
an object, or an
environment, that allows an
individual to perform an
action.
James J. Gibson, 1977

SHE
Shrink
Hide
Embody
John Maeda - The laws of simplicity

Redemption
Churn
Time to Market
Budget
Legacy ARPU
Mercato Libero Canvass
Customer Base
FTEs
CAC Penetrazione
Silenti

Un nuovo prodotto!

5 Drivers

Tecnologica
Business
Prodotto/Servizio
Design
Culturale

I Business Models

Vendere memberships -Freemium - Premium
Vendere APIs
Vendere servizi a PMI
Vendere i vostri data a terze parti
Revenue share su transazioni commerciali
Vendere advertising
Vendere piattaforme abilitanti
Vendere la vostra compagnia

Le difficolta’

Hardware

Real Time
OS
Operating System

User Interface/Graphical User Interface

“New kid in town”
Eagles, Hotel California, 1976

Trends

Fisicizzazione

Social Networks

Location

Near Field Communication

Bring LIFE TO THINGS!

Connect PEOPLE AND THINGS!

Idle Screen

Servizi Push

portati ad un nuovo livello

Application Stores

Augmented Reality

Mashups

Grazie

Photo Credits
Slide 4 - http://www.flickr.com/photos/pietroizzo
Slide 6 - http://www.flickr.com/photos/xmarksmyhands/
Slide 7 - http://www.flickr.com/photos/gavinbell
Slide 8 - http://www.flickr.com/photos/10695236@N04
Slide 9 - http://www.flickr.com/photos/lenore-m
Slide 11 - http://www.flickr.com/photos/rachaelvoorhees
Slide 13 - http://www.flickr.com/photos/monstershaq2000
Slide 20 - http://www.flickr.com/photos/n8laverdure
Slide 23 - http://www.flickr.com/photos/badwsky
Slide 24 - http://www.flickr.com/photos/kiermacz
Slide 25 - http://www.flickr.com/photos/-lif-
Slide 32 - http://www.flickr.com/photos/brittanyg
Slide 34 - http://www.flickr.com/photos/gavinbell
Slide 35 - http://www.flickr.com/photos/37996583811@N01
Slide 46 - http://www.flickr.com/photos/ztephen
Slide 53 - http://www.flickr.com/photos/mabi
Slide 54 - http://www.flickr.com/photos/ericperrone
Slide 55 - http://www.flickr.com/photos/openspime
Slide 68 - http://www.flickr.com/photos/paulm

Let’s go social!
http://facebook.com/alessandro.galetto
http://twitter.com/baloss
http://www.linkedin.com/in/alessandrogaletto
http://www.dotdust.com
a.galetto@gmail.com
http://friendfeed.com/dotdust