Alessandro Galetto - Mobile Web
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Alessandro Galetto - Mobile Web

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Alessandro Galetto di 3 Italia parla di Mobile Web al Social Media Lab

Alessandro Galetto di 3 Italia parla di Mobile Web al Social Media Lab

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Alessandro Galetto - Mobile Web Alessandro Galetto - Mobile Web Presentation Transcript

  • Mobile Web
  • Chi sono?
  • Alessandro Galetto Head of Product Development
  • Una guerra dalle origini antiche Confidential Page 6
  • Humanistic
  • Source: Hutchison Wampoa Limited 2008 Annual Report
  • Comunicazione Store Piano Tariffario ox Configuration - User M B ing - anua Packag ls r Application Operato s Graph hical User Interface 3r ns d P io t ar ca tie pli 3r a Operati Sistem d s Ap vo Ap ce Pa tive a plic erf rtie Int Na atio s Hardware UI/ r Use GU s n I SIM
  • Due concetti fondamentali
  • Affordances An affordance is a quality of an object, or an environment, that allows an individual to perform an action. James J. Gibson, 1977
  • SHE Shrink Hide Embody John Maeda - The laws of simplicity
  • Redemption Churn Time to Market Budget Legacy ARPU Mercato Libero Canvass Customer Base FTEs CAC Penetrazione Silenti
  • Un nuovo prodotto!
  • 5 Drivers
  • Tecnologica Business Prodotto/Servizio Design Culturale
  • I Business Models
  • Vendere memberships -Freemium - Premium Vendere APIs Vendere servizi a PMI Vendere i vostri data a terze parti Revenue share su transazioni commerciali Vendere advertising Vendere piattaforme abilitanti Vendere la vostra compagnia
  • Le difficolta’
  • Hardware
  • Real Time OS Operating System
  • User Interface/Graphical User Interface
  • “New kid in town” Eagles, Hotel California, 1976
  • Trends
  • Fisicizzazione
  • Social Networks
  • Location
  • Near Field Communication
  • Bring LIFE TO THINGS!
  • Connect PEOPLE AND THINGS!
  • Idle Screen
  • Servizi Push
  • portati ad un nuovo livello
  • Application Stores
  • Augmented Reality
  • Mashups
  • Grazie
  • Photo Credits Slide 4 - http://www.flickr.com/photos/pietroizzo Slide 6 - http://www.flickr.com/photos/xmarksmyhands/ Slide 7 - http://www.flickr.com/photos/gavinbell Slide 8 - http://www.flickr.com/photos/10695236@N04 Slide 9 - http://www.flickr.com/photos/lenore-m Slide 11 - http://www.flickr.com/photos/rachaelvoorhees Slide 13 - http://www.flickr.com/photos/monstershaq2000 Slide 20 - http://www.flickr.com/photos/n8laverdure Slide 23 - http://www.flickr.com/photos/badwsky Slide 24 - http://www.flickr.com/photos/kiermacz Slide 25 - http://www.flickr.com/photos/-lif- Slide 32 - http://www.flickr.com/photos/brittanyg Slide 34 - http://www.flickr.com/photos/gavinbell Slide 35 - http://www.flickr.com/photos/37996583811@N01 Slide 46 - http://www.flickr.com/photos/ztephen Slide 53 - http://www.flickr.com/photos/mabi Slide 54 - http://www.flickr.com/photos/ericperrone Slide 55 - http://www.flickr.com/photos/openspime Slide 68 - http://www.flickr.com/photos/paulm
  • Let’s go social! http://facebook.com/alessandro.galetto http://twitter.com/baloss http://www.linkedin.com/in/alessandrogaletto http://www.dotdust.com a.galetto@gmail.com http://friendfeed.com/dotdust