Linked in one hour tuition


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Linked in one hour tuition

  1. 1. Social Media Hive Tuition LinkedIn: One Hour Tuition| | | | |
  2. 2. Social Media Hive Tuition What you will learn • What is Twitter • Twitter Home tab • Twitter Facts • Different types of tweets • Twitter Bio • Who sees your tweets • Why is the Twitter Bio • Maximum exposure of Important your tweets • Qualities of a good bio • Saving searches • Links • Uploading images • What is an hashtag • Adding a video link • Bio layouts • Twitter messages| | | | |
  3. 3. Social Media Hive Tuition About Me • Founder of Social Media Hive • Originally a created as a social media management company • Background in Internet marketing • Long career in publishing production| | | | |
  4. 4. Social Media Hive Tuition LinkedIn Facts Worldwide Membership 20m+ members in Europe as of December 2010 LinkedIn members in the UKan of December 2010 percent 5m+ has grown by as impressive 100 LinkedIn startedmillion available in have million the LinkedIn is largest professional six languages: More thancurrently companies network on The from members in France with about 1,000 full-time world’s 1 off it now has over 100 LinkedIn 1m+ last year, 2011 English, French, in the NetherlandsthePortuguese and 2m+ members CompanyItalian, globe, German, Pages. Internet withthe globe.aroundmillion56% up these employees located than 100 more all Interestingly, members in from users1m+ members in Italy across of at Spanish. around 500 from outside of the 2010. over 200 countries.of US. the beginning 1m+users are Spain members in 8m+ members in India 3m+ members in Canada 1m+ members in Australia 1m+ members in Brazil| | | | |
  5. 5. Social Media Hive Tuition What can LinkedIn do for business? For businesses if you are looking to sell your products, sell your services, promote yourself you can do that by: Building groups Building a database Just reaching out to the right people Being found for the right service by the right people through different keywords| | | | |
  6. 6. Social Media Hive Tuition Raising Your Ranking With Keywords If you can rank higher on LinkedIn for your niche keywords you can: Be found by more people Make more leads & sales Have more credibility and authority Received more relevant invitation requests Become known as the expert Get the connections from the top leaders| | | | |
  7. 7. Social Media Hive Tuition Finding Keywords In order to find your keyword, think about the industry you are in. If you’re in graphic design If you’re a accountancy If you’re in mentoring / teaching If you’re in floristry| | | | |
  8. 8. Social Media Hive Tuition What are your search terms? What words would someone type into a search engine to find you? A search engine like: Google Yahoo Bing These are your keywords.| | | | |
  9. 9. Social Media Hive Tuition Example You baked and decorated cakes. Your keywords might be: Cake Decorator If you specialised in wedding cakes. Your keywords might be: Wedding Cake Decorator| | | | |
  10. 10. Social Media Hive Tuition Keyword Tip They should be as simple as possible 1, 2 or 3 keywords are best| | | | |
  11. 11. Social Media Hive Tuition Spot the Keyword| | | | |
  12. 12. Social Media Hive Tuition Headline Keyword Optimisation Your headline is the most relevant, it’s what people see first when they click on your profile or do a search. Your headline should tell: • Who you are • Who you help • How you help them 120 Characters or less| | | | |
  13. 13. Social Media Hive Tuition Example I help first time home buyers find the home of their dreams in 7 days or less| | | | |
  14. 14. Social Media Hive Tuition Importing ContactsClick on the Contact tab. Import your contacts from Gmail, Hotmail, Yahoo orAOL by clicking the ‘Add Connections’ link in the top right corner.| | | | |
  15. 15. Social Media Hive Tuition Limited Invitations You only have 3,000 invitations that you can send out. So you only want to connect with those that are already on LinkedIn.| | | | |
  16. 16. Social Media Hive Tuition LinkedIn Members Import those contacts with the little blue LinkedIn box to the right of their name.| | | | |
  17. 17. Social Media Hive Tuition Importing Contacts • Click the box on the left of each person that has a LinkedIn account. • See how the window on the right is getting populated with your contacts? • You can remove a name if you want to or click on remove all. • When you have selected all the contacts, click the blue ‘Invite Selected Contacts’ Go through the alphabet adding and sending invitations.| | | | |
  18. 18. Social Media Hive Tuition Q&A Establishing yourself as an expert Click on the More tab Click on AnswersAnd this will take you to the section on the questionsand answers section on LinkedIn.| | | | |
  19. 19. Social Media Hive Tuition ANSWER A QUESTIONBrowse a Section relevant to the your industry:• Business travel• Business operations• Hiring• Marketing and salesClick on a question that you feel you could provide the bestanswer. In your answer you might make some reference to ablog post for example.| | | | |
  20. 20. Social Media Hive Tuition Reply privately after you answer the questionAnd you’d say “You know, I just wanted to let you know that I answered your question and left this response publicly, but I want to let you know that I’ve really got a great video or a great answer for this. And if you’re interested in learning more I’m happy to do a free 15 minute phone call to give you some strategy on what you can get out of LinkedIn and how you can go from there. Or if you like, feel free to check out my video blog that talks exactly about this as well.”| | | | |
  21. 21. Social Media Hive Tuition Reply privately after you answer the question Send the information and then see if they would like a phone call. This person needs help. They’re trying to figure out what they can do. It doesn’t matter what the question is, when you answer the question publicly and then reply privately it shows that you care about them, that you want to help them out to take them to the next level. By doing that, you can probably get an email conversation, or get them on the phone.| | | | |
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