Facebook one hour tuition slideshare
Upcoming SlideShare
Loading in...5
×
 

Facebook one hour tuition slideshare

on

  • 665 views

 

Statistics

Views

Total Views
665
Views on SlideShare
665
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Facebook one hour tuition slideshare Facebook one hour tuition slideshare Presentation Transcript

  • Social Media Hive Tuition Facebook: One Hour Tuition| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition What you will learn • What is Facebook • Customising Your Photosteam • Facebook for your • About Box business • Your Wall • Facebook Facts • Status Updates • Info Tab • Tips • Profile Picture • Isolating an Update • Page Name • Edge Rank • User Name| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition About Me • Founder of Social Media Hive • Originally a created as a social media management company • Background in Internet marketing • Long career in publishing production| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition What Is Facebook Facebook is by far the largest social networking site on the Internet with 1 in 13 people on the planet actively using it. Users create a profile and or a businesses page. These pages are use to share information called status updates. Friends and fans of the pages receive the updates in their news feed.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition What can Facebook do for business A Facebook business page gives you access to the 250 million people who are using the site daily. It allows you to target the individuals on the network who are interested in your product or service via a ‘Like’ button. By clicking this button, a visitor to your page is informing you that they want to receive updates (information) from you.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition What can Facebook do for business Now is a good time to remind you of the 80 / 20 rule. 80% excellent content that will keep your fans of your page engaged and 20% selling.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011 57% of people talk more online, then they do in real life.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011 48% of young Americans said they find out about news through Facebook.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011A record-breaking 750 million photos were uploaded to Facebook over New Year’s weekend.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011There are 206.2 million internet users in the U.S.,that means 71.2% of the U.S. web audience is on Facebook.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011The 35+ demographic now represents more than 30% of the entire user base.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011 48% of 18 to 34 year olds check Facebook right when they wake up.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011 As of 2011, there are 500,000,000 active facebook users. That’s 1 in every 13 people on earth.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Facebook Statistics 2011There of youngtalk750now represents were do inU.S., Asare 2011, theremillion photos moreuploaded of 206.2 million online, then theyactivereal A 48%ofdemographic 57% of 18 to Americans record-breaking more aresaid they find in the 30% internet users out about 500,000,000 thanThe 35+ people 34 year olds check Facebook right 48%that meansusers. That’s 1 user web audience is on facebook 71.2% over life. inYear’s weekend. on of the U.S. base.13 people every to Facebook throughwake up. news entire Facebook. of the they when New Facebook. earth.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Info Tab Depending upon which category you have selected for your business, your information tab will look different to another business’ information tab.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Info Tab Your objective here is to use your keyword as much as possible as this page is not only searchable on Facebook but it also indexed by Google. Also include links to your site, ebook, sales page etc.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Info Tab| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Page Image I recommend you have a full size profile picture. The dimensions are 200 x 600. EXAMPLES| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Uploading a Page Image To upload your profile picture: 1. Hover your mouse over the profile picture area and click the edit button. 2. Click choose a file and locate the profile picture on your computer. 3. Click the ‘Edit Thumbnail’ link under the picture. 4. Hover you mouse over the thumbnail, left click and drag the image until you have a thumbnail you are happy with.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Are You able to Change Your Page Name If you have less than 100 fans you can change the name of your page as follows: Can be changed: Can’t be changed:| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition How To Change Your Page Name If you have less than 100 fans you can change the name of your page as follows: 1. Under ‘Edit page’, go to ‘Basic Information’. 2. If you see a bar here that says Name, you are able to edit the name of your page. If this bar isn’t available, it means your page is no longer eligible to have the name changed| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Claim Your Username If you have 25+ fans you claim your username http://www.facebook.com/SocialMediaHive http://www.facebook.com/EasyLunchboxes http://www.facebook.com/benjerry http://www.facebook.com/PizzaHut| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition How To Claim Your Username 1. When you’re logged in under your page admin account, go to the url, www.facebook.com/username 2. You’ll see a box that allows you to select the page you want to set the username for. 3. Enter your desired username and by clicking ‘check availability’ see if it’s available 4. Bear in mind that you might choose to feature your page url in an ad, article or other promotional material so it should be easy enough to remember.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition CUSTOMISING THE FACEBOOK PHOTOSTREAM Hiding and unhiding thumbnail images at the top of your Facebook Page may be something you want to do to increase the effectiveness of your page branding. Hiding thumbnail images which are automatically propagated by Facebook will allow you to keep specified thumbnail images that you have put in place for branding purposes.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition CUSTOMISING THE FACEBOOK PHOTOSTREAM| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition How To customise The Facebook Photostream 1. Mouse over profile picture. 2. Click change picture. 3. Under the profile picture click ‘Unhide all’. 4. Go back to the business page. 5. Hover over a picture in the photostream 6. Click the white cross in the top right corner. 7. Do this until all the pictures are removed. 8. Upload your pictures. 9. Repeat step 5 & 6 when any unwanted pictures appear in your photostream. One picture size: 116px x 84px| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition About Box This is the only clickable area of your Facebook page and should include a link above the fold.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Your Wall Your Wall is you and your visitors view and interact with the status updates on your page| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Status Updates Text| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Status Updates Text with a picture| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Status Updates Text with a link| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Status Updates Text with Video| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Status Updates Questions| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Tips • Post 1 – 5 updates per day • Approx 80 words works best • Engaging content: photos, videos, questions • Be personal and authentic • Make it interesting| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition ISOLATING AN UPDATE Click on the date and time link of that update.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition How To use Isolating An Update When linking to an update from: Twitter (any social media network) Your website Your blog Picture Linking from anything to it.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Edge Rank You Facebook updates are not seen by everybody who has Liked your page. Your ‘EdgeRank’ determines if your updates appear in the news feed of your fans. It figures out three variables to score postings. Obviously the more exposture your updates get, the more likes and comments they are open to.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition 1. Affinity This is the amount of interaction an update gets. E.g Likes, Comments, Shares| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition 2. Weight Different interactions are more valuable than others. Comments, carry the most weight, then shares and likes.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition 3. Time Factor The longer it has been since an interaction on an update, the less important it becomes. The more discussion that surrounds a status update, the longer it will be of advantage to you.| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition Edge Rank Checker https://www.edgerankchecker.com/ Use to check monitor your edge rank| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |
  • Social Media Hive Tuition| socialmediahive.com | facebook.com/socialmediahive | twitter.com/smhive | youtube.com/socialmediahive |