Social media gipfel juni 2014 B2B

2,705 views
2,641 views

Published on

Social media gipfel juni 2014 B2B

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,705
On SlideShare
0
From Embeds
0
Number of Embeds
1,361
Actions
Shares
0
Downloads
30
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media gipfel juni 2014 B2B

  1. 1. Social Media für B2B: Was macht den Unterschied? B E R N E T _ P R @irenemesserli @karinfriedli #smgzh@dominikallemann @thomasmauch #smgzh
  2. 2. B E R N E T _ P R ... Wettbewerbs-#gipfelselfie von Beat und Karsten ... Schön, dass ihr da seid!
  3. 3. B E R N E T _ P R @irenemesserli @karinfriedli #smgzh@dominikallemann @thomasmauch #smgzh Kaffee, Gipfel, Technik DANKE!
  4. 4. Merve Kutay @mskutay Corporate Communications Manager Bystronic B E R N E T _ P R
  5. 5. Online und Social Media Strategie eines B2B- Unternehmens
  6. 6. Bystronic •  CH-Unternehmen •  Systeme für die Blechbearbeitung •  Anzahl Mitarbeitende weltweit 1553 •  Aktiv in 55 Länder und 44 Sprachen © Bystronic | 06.2014 | Seite 2 •  Merve Kutay •  Digital Publishing, CorCom: Internet, Intranet, Social Media, Multimedia
  7. 7. Online Strategie © Bystronic | 06.2014 | Seite 3 Facebook Linkedin YouTube Google+ Twitter Media Center Xing Newsletter SEO Corporate & local Website Kununu CorCom und Länder HR und CorCom
  8. 8. © Bystronic | 06.2014 | Seite 4 Kompetenzen im Bereich Social Media Gruppe Ländergesellschaften Mitarbeitende Strategie und Konzept Richtlinien für Mitarbeitende und Ländergesellschaften Umsetzen der Richtlinien Einhalten der Empfehlungen IT Zugang für alle Berechtigten Schulung der Korrespondenten Lokale SoMe Strategie ausarbeiten Rechtliche Grundlagen länderspez. juristische Grundlagen Bewirtschaften der definierten Plattformen Bewirtschaften der definierten Plattformen Monitoring Monitoring und Reporting an CorCom
  9. 9. Interne Kommunikation Social Media Richtlinien © Bystronic | 06.2014 | Seite 5
  10. 10. Externe Kommunikation Facebook © Bystronic | 06.2014 | Seite 6
  11. 11. Content © Bystronic | 06.2014 | Seite 7
  12. 12. Learnings R3 !  Mensch + Fachwissen !  Zeit !  Finanzen © Bystronic | 06.2014 | Seite 8
  13. 13. B E R N E T _ P R Milko van Rijn @milkovanrijn Head of Global e-Marketing Mettler Toledo
  14. 14. Social Media @mettlertoledo Milko J.C. van Rijn Head of Global eMarketing Mettler-Toledo Intern. Inc. June 2014
  15. 15. METTLER TOLEDO: Solutions across the Value Chain 2 Laboratory Solutions Process Analytics Industrial Weighing Logistics Solutions Product Inspection Retail Weighing Solutions 12'500 employees in 36 countries 2.4 Billion USD revenue (2013) Production facilities in Europe, Americas and Asia Matrix organisation with Global eBusiness team in Swiss headquarters and 300 Marketing staff in SBUs and Market Organisations
  16. 16. !"#$%&'()*$%'+',%#$-.'/0)'123/"4)5'
  17. 17. B2B Audience Focus on Technology Enthusiasts & Operations Staff Focus on Early Pre-Sale and Post-Sale phases
  18. 18. Corporate Program Thought Leadership / Proof of Competence / Loyalty SEO Impact / Content Reach / Traffic to mt.com Leads Corporate Publishing Personal Engagement Advertizing eRecruiting Guidelines / Trainings / Services
  19. 19. Corporate Publishing 14 Corporate Profiles - 12 centrally managed by headquarters - 3 managed by MT-CN - Organic Growth Reach of corporate content: 600'000 – 1 Mio. impressions per month (Linkedin & Facebook only) 1 – 4% of total mt.com traffic from Social Media Fans & Followers
  20. 20. Social Media Engagement
  21. 21. Re-Active Engagement
  22. 22. Pro-Active Engagement
  23. 23. Advertizing Linkedin Advertizing 1. Content 2. Targeting 3. Operations 4. Scaling 5. Lead Follow Up 6. ROI Analytics
  24. 24. eRecruiting Linkedin - Recruiter profile - Corporate profile & ads Other networks - Facebook Job Page - Xing, Viadeo and other regional/local networks HR Recruiting Line Manager Recruiting
  25. 25. Challenges Success Measurement • Non CRM related KPIs • Non quantifiable SEO Impact Efficiency • Operations outsourcing • Used company resources Effectiveness • Content Quality • Lead Temperature Local Needs vs. Global Platforms • 'Wild' Profiles • Content Selection
  26. 26. Channel Integration Timeline Jan 03 Jan 10 Jan 17 Jan 24 Feb 01 Feb 08 Feb 15 Feb 22 Feb 29 Mar 05 Mar 12 Mar 19 Mar 26 Apr 02 Apr 09 Apr 16
  27. 27. Thank You Milko J.C. van Rijn Head of Global eMarketing Mettler-Toledo Intern. Inc. Im Langacher 8606 Greifensee Connect with me: http://ch.linkedin.com/pub/milko-j-c-van-rijn/18/469/ba8 https://www.xing.com/profile/MilkoJC_vanRijn http://twitter.com/milkovanrijn METTLER TOLEDO www.mt.com/social http://www.linkedin.com/company/mettler-toledo-international-inc http://www.facebook.com/mettlertoledo http://www.twitter.com/mettlertoledo http://www.youtube.com/mettlertoledo
  28. 28. B E R N E T _ P R @irenemesserli @karinfriedli #smgzh@dominikallemann @thomasmauch #smgzh Kaffee, Gipfel, Technik DANKE!
  29. 29. Nächste Gipfel: 3. September 5. November 4. Februar 8. April www.socialmediagipfel.ch B E R N E T _ P R

×