Social Media Courses                  LinkedIn Groups Training Article                  Meet New Partners, Prospects And O...
This article is not about creating a profile, but there are tips in the other articles in this LinkedInTraining Curriculm....
After conducting a search, click into one of displayed groups, you are instantly greeted with anopportunity to connect wit...
Joining A GroupFrom the directory listings, you can join any group by clicking the title of that group and then onthe big ...
Once you click on the blue “Join Group” button above, you will be taken to a screen that has alist of your groups. The gro...
Members – Start browsing and get connected! Click the members tab and you have the ability tosearch the member base or jus...
Search – Find the keywords that are most meaningful to targeting great prospects from withinthe group, and use them to sea...
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Social Media Courses: Meet New Partners, Prospects And Other Connected People In LinkedIn Groups

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LinkedIn may not be your first thought when thinking about the marketing moves that are going to launch your business, but maybe you should. In every business, the idea of meeting the right people that open the right doors is hugely important.

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Social Media Courses: Meet New Partners, Prospects And Other Connected People In LinkedIn Groups

  1. 1. Social Media Courses LinkedIn Groups Training Article Meet New Partners, Prospects And Other Connected People In LinkedIn GroupsLinkedIn may not be your first thought when thinking about the marketing moves that are goingto launch your business, but maybe you should. In every business, the idea of meeting the rightpeople that open the right doors is hugely important.When I opened my designer jeans company online, I joined a retail fashion group. It had over6,500 members at the time, including all the big fashion editors and writers. The gentleman whostarted and owned that group contacted me and wanted to talk about my business. After a briefconversation, he had agreed to take my launch press release and put it out to every member ofthe group along with my summary of the company. From there, I found new connections whoprovided tremendous advice for making decision in the retail world. I was getting help inrunning my business, connections to fashion editors, contacts with big time bloggers and all Ihad done is sign up for the group and take a few calls.The bottom line to this story is that you should be open to making connections that makeconnections. If you are a local massage therapist, making connections to local hotels to servicetheir clientele could be powerful. If you sell health and wellness products, then relationshipswith doctors, nutritionists, and pharmacists could really help your networking, reputation andtrust. Think about who could help you grow your business. And if you are in a business thatoffers a business-to-business solution, then you can even find clients directly. LinkedIn groupsare pretty amazing tools, as long as you know to use them efficiently.Getting StartedIf you have not created a profile on LinkedIn, then it is time to do so. Just goto http://www.linkedin.com/home and you will be presented with an opportunity to join asshown below.
  2. 2. This article is not about creating a profile, but there are tips in the other articles in this LinkedInTraining Curriculm. The best bet is to make sure that you use all the opportunities to add links,get recommendations and spend the right amount of time on the description of what you do fora living right now. This is what everyone else on LinkedIn is going to see, and therefore how theywill know you during first introductionsJoining a LinkedIn GroupYou can either join a LinkedIn group or create one yourself. This article is going to be aboutjoining a LinkedIn group. Starting your own group is an advanced concept that doesn’t alwayswork out very well.There are two types of groups, “member only” and “open groups” on LinkedIn. In open groups,you can see and join discussions without first becoming a member.To join a group, first click on the groups link in the main navigation, then on the groups directorytab.
  3. 3. After conducting a search, click into one of displayed groups, you are instantly greeted with anopportunity to connect with others in that group that are one or two connections on LinkedInway from you.This is a great way to meet new people in groups that are important to you, through people whoare already in your network. It really starts to take the barriers out of meeting relevant newpeople (see the images below). If you see group members that you would like to connect with,then click on their name. From their profiles you can then click on the “Get introduced through aconnection” link.That link will bring up a form for you to fill out that contains the person that you are alreadyconnected to at the bottom. You can send that person a special message requesting this newconnection. They have to approve making that new connection.By the way, this can all be done without actually joining any group. In other words, this is a greatstrategy for finding prospects in certain niches, who you are interested in meeting, who you alsohave a significant opportunity to be introduced to. Just follow steps one through three below.
  4. 4. Joining A GroupFrom the directory listings, you can join any group by clicking the title of that group and then onthe big yellow “Join Group” button on the following page. From there you will be given optionsto select the settings for how you want to receive information from the group and its members.
  5. 5. Once you click on the blue “Join Group” button above, you will be taken to a screen that has alist of your groups. The group that you just joined will have your membership pending based onapproval by the group’s owner or managers.Interacting Within GroupsSo lets take a quick look at the group interface. Once you have joined your group, you will seethe group’s overview page. You will notice six tabs, of which we will discuss the three main tabs(below.)Discussions – Interact with other members and get involved in group discussions! Just find adiscussion that you’d like to participate in or start a new one on your own. Starting a discussionwith the right topic can be a great way to find prospects based on who is interested in thediscussion and responds.
  6. 6. Members – Start browsing and get connected! Click the members tab and you have the ability tosearch the member base or just start browsing. Anyone you see in the list you can scroll overand choose to send a message.
  7. 7. Search – Find the keywords that are most meaningful to targeting great prospects from withinthe group, and use them to search for discussions and people that are even more targeted asprospects for your business.You can get consumed in working in LinkedIn Groups. Have a strategy going in. Perhaps chooseto get daily digests by email when you join the group. That will keep you up to speed. And ifthere is an interesting article or discussion, join in.Limit your time, use the email digests, ask pointed questions and you will gain knowledgewisdom and new contacts.Please click through here to find out more information about Social Media Classes from thePractical Social Media University.

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