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Wordpress Setup & Optimization
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Wordpress Setup & Optimization



SMC Workshop Victoria - Oct 4, 2012

SMC Workshop Victoria - Oct 4, 2012



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Wordpress Setup & Optimization Wordpress Setup & Optimization Presentation Transcript

  • Set-up and Maximize your WordPress Blog
  • Chris Whiteleypowered by WordPress, fast food & pop culture.
  • I do what worksfor me, you dowhat works foryou.~ Sean "Puff Daddy" Combs
  • // The Setup.Preparing your WordPressblog for awesome.
  • PermalinksA Permalink is the webaddress of a page or post.
  • website address permalink
  • PermalinksBy default WordPress uses:domainname.com/?p=123We want it to look like:domainname.com/name-of-post
  • PermalinksIn the custom box it will now say:/%postname%/We could also change it to:/%category%/%postname%/
  • PermalinksWe change the permalinksfor 2 main reasons:1. It makes the web address for memorable.2. It provide more information to the search engines about the page.
  • TrackbacksA Trackback is a method in whichthe website owner is notified whensomeone links to their site.
  • WWW vs Non-WWWhttp://google.caandhttp://www.google.caare two different domain names.
  • WWW vs Non-WWWwww. is actually a subdomain.Usually if you type in one orthe other you will still end upat the same website.
  • WWW vs Non-WWWNeed to pick one and stick with itDo not split up the link juice.
  • CategoriesIf you are stuck for category ideasbrowse the Magazine section atAmazon.
  • CategoriesKeep the name simpleand descriptiveKeep slug to one ortwo words
  • TagsWhere categories are a broadclassification of your posts, tags aremore specific within that category.
  • TagsIf your gardening blog had a categorycalled "House Plants" you couldhave related tags.● Bonsai● Orchid● Cactus● Bamboo
  • PluginsPlugins are features you can addto your site for added functionalityto your WordPress site● Akismet ● Google Analytics for WordPress● Yoast SEO ● Sociable● Search Meter ● Redirection● Comment Redirection
  • AkismetAkismet is a spam filtering pluginthat comes preinstalled with WordPress.You will need an API key to activatethe plugin.
  • Yoast SEOThis plugin provides a number ofSEO benefits such as sitemapgeneration and control over postmeta data.
  • Subscribe to Comments PluginAdds the option for someone to benotified of any replies to the commentsmade on a particular post
  • Search Meter PluginAllows you to track any of the termsand phrases that have been enteredinto the search box on your website.
  • Comment Redirection PluginWhen someone leaves a commenton a post for the first time, they areredirected to a new page.
  • Google Analytics for WordPressThis plugin allows you to easilyadd Google Analytics to your blog& track specific statistics & trafficto your site.
  • Sociable PluginAdds a the option for users toshare the post content to theirfavourite social networks.
  • Redirection PluginAllows you to take specific urlson your website and redirect themto another location.This is important for "Page not found"errors (will be discussed further later).
  • Google AnalyticsAn awesome free statistics trackingprogram offered by Google.● Track visits● Most popular pages● Geographic location of visitors● Track site goals
  • Google Webmaster ToolsMonitors the status of your site &offers suggestions on how to improvethe site.● Optimize the site configuration● Monitors the site "health"● Shows keyword queries & links to your site● Offers optimization tips for your site
  • // The Post ProcessThe process that I follow for each post.
  • Write the PostWrite the post as you normallywould. (Include a thought provokingcomment or question at the end).Publish your post.
  • Find a Target KeywordUse the Google Keywords Toolto determine what Google thinksyour post is about.https://adwords.google.com/KeywordTool
  • Title the PostChange the post title to anintriguing title that uses thechosen keyword phrase.
  • Edit the PermalinkEdit the post permalinkto feature your keyword,but still be relevant.
  • Post Meta Title & DescriptionUsing the Yoast SEO Plugin,create the title and description.Use the keyword phrase near thebeginning of each.
  • Page AnalysisCheck the recommendationson the Page Analysis tab andadjust as needed.
  • Light is green, the trap is cleanOnce all the icons are green.Hit the update button
  • // Making the Most of the PostHow to recycle what you havewritten for maximum effect.
  • Post to TwitterCompose a Tweet with somethinginteresting about the post, alink to the post, and then tagsomeone.
  • Post to TwitterDo not autopost, they lookless genuine and not as creative.
  • Post to FacebookThis is the same as Twitter: Tagpeople and do not autopost.
  • Google Blog SearchUse the Google Blog Searchto find posts that are a similartopic of what you just wrote.www.google.com/blogsearch
  • Google Blog SearchOnce you have found a post,read it and provide a relevant,meaningful comment that addsvalue or provokes furtherconversation.
  • Google Blog SearchThe comment will go intomoderation and the author ofthe post will see your commentThis could lead to the author to● visit your blog● leave a new comment on your post● share the post to a Twitter, Facebook etc.
  • Create a VideoSit in front of your webcamand talk about the post topic,post to youtube.
  • Reply to All CommentsRespond to all comments leftyou on your post.By doing this you:● keep the conversation going● increase your comment count● make your blog appear more popular
  • // Conquering Writers Blockgive writers block the Crane Kick
  • Google Webmaster ToolsThere is a section called "Linksto Your Site." From here you cansee what pages on your sitehave the most links.
  • Search Meter PluginShows the results of all the searchesdone on your blog, and whetherthe search was successful or not.With this information you can:● determine what the most popular content is on your site● learn what topics are missing on your site
  • Yahoo AnswersUse Yahoo Answers to findideas of what to write aboutwithin your topic.● go to http://ca.answers.yahoo.com/● enter your topic in the search box (how, why)● read through the questions and answers for inspiration
  • Google Keywords ToolDo a search on your topic tofind related searches for inspiration.
  • Amazon Table of ContentsInside each book page is apreview. Have a look at thetable of contents.
  • //Monthly MaintenanceYour blog is like a Bonsai Tree.
  • Schedule TweetsFind your most linkedcontent or your favourite postsand create scheduled tweets.Go to Hoosuitehttp://hootsuite.com/ to start
  • Webmaster ToolsReview Webmaster Tools todetermine any fixes oropportunities for your site.● look at messages● redirect any missing pages (using redirection plugin)● check out who links to your posts and see if you can replicate for other posts
  • Internal LinkingRead through your publishedposts and look for opportunitiesto link to other posts withtargeted keywords.
  • Review Google AnalyticsHave a look at the stats to seehow people are using your blog.
  • // Final Thoughtslast chance bits of advice
  • SchedulingCreate a schedule and stickwith it. If you can do 1 postper week, or 1 per once monthjust ensure a consistentschedule.
  • PersistenceBlogging success does notovernight. It requires patience,consistency & persistence.
  • Questions? @chriswhiteley http://www.facebook.com/bWESTInteractive