Set-up and Maximize your WordPress Blog
Chris Whiteleypowered by WordPress, fast food & pop culture.
I do what worksfor me, you dowhat works foryou.~ Sean "Puff Daddy" Combs
// The Setup.Preparing your WordPressblog for awesome.
PermalinksA Permalink is the webaddress of a page or post.
website address permalink
PermalinksBy default WordPress uses:domainname.com/?p=123We want it to look like:domainname.com/name-of-post
PermalinksIn the custom box it will now say:/%postname%/We could also change it to:/%category%/%postname%/
PermalinksWe change the permalinksfor 2 main reasons:1. It makes the web address for memorable.2. It provide more informat...
TrackbacksA Trackback is a method in whichthe website owner is notified whensomeone links to their site.
WWW vs Non-WWWhttp://google.caandhttp://www.google.caare two different domain names.
WWW vs Non-WWWwww. is actually a subdomain.Usually if you type in one orthe other you will still end upat the same website.
WWW vs Non-WWWNeed to pick one and stick with itDo not split up the link juice.
CategoriesIf you are stuck for category ideasbrowse the Magazine section atAmazon.
CategoriesKeep the name simpleand descriptiveKeep slug to one ortwo words
TagsWhere categories are a broadclassification of your posts, tags aremore specific within that category.
TagsIf your gardening blog had a categorycalled "House Plants" you couldhave related tags.●   Bonsai●   Orchid●   Cactus● ...
PluginsPlugins are features you can addto your site for added functionalityto your WordPress site●   Akismet              ...
AkismetAkismet is a spam filtering pluginthat comes preinstalled with WordPress.You will need an API key to activatethe pl...
Yoast SEOThis plugin provides a number ofSEO benefits such as sitemapgeneration and control over postmeta data.
Subscribe to Comments PluginAdds the option for someone to benotified of any replies to the commentsmade on a particular p...
Search Meter PluginAllows you to track any of the termsand phrases that have been enteredinto the search box on your websi...
Comment Redirection PluginWhen someone leaves a commenton a post for the first time, they areredirected to a new page.
Google Analytics for WordPressThis plugin allows you to easilyadd Google Analytics to your blog& track specific statistics...
Sociable PluginAdds a the option for users toshare the post content to theirfavourite social networks.
Redirection PluginAllows you to take specific urlson your website and redirect themto another location.This is important f...
Google AnalyticsAn awesome free statistics trackingprogram offered by Google.●   Track visits●   Most popular pages●   Geo...
Google Webmaster ToolsMonitors the status of your site &offers suggestions on how to improvethe site.●   Optimize the site...
// The Post ProcessThe process that I follow for each post.
Write the PostWrite the post as you normallywould. (Include a thought provokingcomment or question at the end).Publish you...
Find a Target KeywordUse the Google Keywords Toolto determine what Google thinksyour post is about.https://adwords.google....
Title the PostChange the post title to anintriguing title that uses thechosen keyword phrase.
Edit the PermalinkEdit the post permalinkto feature your keyword,but still be relevant.
Post Meta Title & DescriptionUsing the Yoast SEO Plugin,create the title and description.Use the keyword phrase near thebe...
Page AnalysisCheck the recommendationson the Page Analysis tab andadjust as needed.
Light is green, the trap is cleanOnce all the icons are green.Hit the update button
// Making the Most of the PostHow to recycle what you havewritten for maximum effect.
Post to TwitterCompose a Tweet with somethinginteresting about the post, alink to the post, and then tagsomeone.
Post to TwitterDo not autopost, they lookless genuine and not as creative.
Post to FacebookThis is the same as Twitter: Tagpeople and do not autopost.
Google Blog SearchUse the Google Blog Searchto find posts that are a similartopic of what you just wrote.www.google.com/bl...
Google Blog SearchOnce you have found a post,read it and provide a relevant,meaningful comment that addsvalue or provokes ...
Google Blog SearchThe comment will go intomoderation and the author ofthe post will see your commentThis could lead to the...
Create a VideoSit in front of your webcamand talk about the post topic,post to youtube.
Reply to All CommentsRespond to all comments leftyou on your post.By doing this you:●   keep the conversation going●   inc...
// Conquering Writers Blockgive writers block the Crane Kick
Google Webmaster ToolsThere is a section called "Linksto Your Site." From here you cansee what pages on your sitehave the ...
Search Meter PluginShows the results of all the searchesdone on your blog, and whetherthe search was successful or not.Wit...
Yahoo AnswersUse Yahoo Answers to findideas of what to write aboutwithin your topic.●   go to http://ca.answers.yahoo.com/...
Google Keywords ToolDo a search on your topic tofind related searches for inspiration.
Amazon Table of ContentsInside each book page is apreview. Have a look at thetable of contents.
//Monthly MaintenanceYour blog is like a Bonsai Tree.
Schedule TweetsFind your most linkedcontent or your favourite postsand create scheduled tweets.Go to Hoosuitehttp://hootsu...
Webmaster ToolsReview Webmaster Tools todetermine any fixes oropportunities for your site.●   look at messages●   redirect...
Internal LinkingRead through your publishedposts and look for opportunitiesto link to other posts withtargeted keywords.
Review Google AnalyticsHave a look at the stats to seehow people are using your blog.
// Final Thoughtslast chance bits of advice
SchedulingCreate a schedule and stickwith it. If you can do 1 postper week, or 1 per once monthjust ensure a consistentsch...
PersistenceBlogging success does notovernight. It requires patience,consistency & persistence.
Questions?  @chriswhiteley  http://www.facebook.com/bWESTInteractive
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
Wordpress Setup & Optimization
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SMC Workshop Victoria - Oct 4, 2012

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Wordpress Setup & Optimization

  1. 1. Set-up and Maximize your WordPress Blog
  2. 2. Chris Whiteleypowered by WordPress, fast food & pop culture.
  3. 3. I do what worksfor me, you dowhat works foryou.~ Sean "Puff Daddy" Combs
  4. 4. // The Setup.Preparing your WordPressblog for awesome.
  5. 5. PermalinksA Permalink is the webaddress of a page or post.
  6. 6. website address permalink
  7. 7. PermalinksBy default WordPress uses:domainname.com/?p=123We want it to look like:domainname.com/name-of-post
  8. 8. PermalinksIn the custom box it will now say:/%postname%/We could also change it to:/%category%/%postname%/
  9. 9. PermalinksWe change the permalinksfor 2 main reasons:1. It makes the web address for memorable.2. It provide more information to the search engines about the page.
  10. 10. TrackbacksA Trackback is a method in whichthe website owner is notified whensomeone links to their site.
  11. 11. WWW vs Non-WWWhttp://google.caandhttp://www.google.caare two different domain names.
  12. 12. WWW vs Non-WWWwww. is actually a subdomain.Usually if you type in one orthe other you will still end upat the same website.
  13. 13. WWW vs Non-WWWNeed to pick one and stick with itDo not split up the link juice.
  14. 14. CategoriesIf you are stuck for category ideasbrowse the Magazine section atAmazon.
  15. 15. CategoriesKeep the name simpleand descriptiveKeep slug to one ortwo words
  16. 16. TagsWhere categories are a broadclassification of your posts, tags aremore specific within that category.
  17. 17. TagsIf your gardening blog had a categorycalled "House Plants" you couldhave related tags.● Bonsai● Orchid● Cactus● Bamboo
  18. 18. PluginsPlugins are features you can addto your site for added functionalityto your WordPress site● Akismet ● Google Analytics for WordPress● Yoast SEO ● Sociable● Search Meter ● Redirection● Comment Redirection
  19. 19. AkismetAkismet is a spam filtering pluginthat comes preinstalled with WordPress.You will need an API key to activatethe plugin.
  20. 20. Yoast SEOThis plugin provides a number ofSEO benefits such as sitemapgeneration and control over postmeta data.
  21. 21. Subscribe to Comments PluginAdds the option for someone to benotified of any replies to the commentsmade on a particular post
  22. 22. Search Meter PluginAllows you to track any of the termsand phrases that have been enteredinto the search box on your website.
  23. 23. Comment Redirection PluginWhen someone leaves a commenton a post for the first time, they areredirected to a new page.
  24. 24. Google Analytics for WordPressThis plugin allows you to easilyadd Google Analytics to your blog& track specific statistics & trafficto your site.
  25. 25. Sociable PluginAdds a the option for users toshare the post content to theirfavourite social networks.
  26. 26. Redirection PluginAllows you to take specific urlson your website and redirect themto another location.This is important for "Page not found"errors (will be discussed further later).
  27. 27. Google AnalyticsAn awesome free statistics trackingprogram offered by Google.● Track visits● Most popular pages● Geographic location of visitors● Track site goals
  28. 28. Google Webmaster ToolsMonitors the status of your site &offers suggestions on how to improvethe site.● Optimize the site configuration● Monitors the site "health"● Shows keyword queries & links to your site● Offers optimization tips for your site
  29. 29. // The Post ProcessThe process that I follow for each post.
  30. 30. Write the PostWrite the post as you normallywould. (Include a thought provokingcomment or question at the end).Publish your post.
  31. 31. Find a Target KeywordUse the Google Keywords Toolto determine what Google thinksyour post is about.https://adwords.google.com/KeywordTool
  32. 32. Title the PostChange the post title to anintriguing title that uses thechosen keyword phrase.
  33. 33. Edit the PermalinkEdit the post permalinkto feature your keyword,but still be relevant.
  34. 34. Post Meta Title & DescriptionUsing the Yoast SEO Plugin,create the title and description.Use the keyword phrase near thebeginning of each.
  35. 35. Page AnalysisCheck the recommendationson the Page Analysis tab andadjust as needed.
  36. 36. Light is green, the trap is cleanOnce all the icons are green.Hit the update button
  37. 37. // Making the Most of the PostHow to recycle what you havewritten for maximum effect.
  38. 38. Post to TwitterCompose a Tweet with somethinginteresting about the post, alink to the post, and then tagsomeone.
  39. 39. Post to TwitterDo not autopost, they lookless genuine and not as creative.
  40. 40. Post to FacebookThis is the same as Twitter: Tagpeople and do not autopost.
  41. 41. Google Blog SearchUse the Google Blog Searchto find posts that are a similartopic of what you just wrote.www.google.com/blogsearch
  42. 42. Google Blog SearchOnce you have found a post,read it and provide a relevant,meaningful comment that addsvalue or provokes furtherconversation.
  43. 43. Google Blog SearchThe comment will go intomoderation and the author ofthe post will see your commentThis could lead to the author to● visit your blog● leave a new comment on your post● share the post to a Twitter, Facebook etc.
  44. 44. Create a VideoSit in front of your webcamand talk about the post topic,post to youtube.
  45. 45. Reply to All CommentsRespond to all comments leftyou on your post.By doing this you:● keep the conversation going● increase your comment count● make your blog appear more popular
  46. 46. // Conquering Writers Blockgive writers block the Crane Kick
  47. 47. Google Webmaster ToolsThere is a section called "Linksto Your Site." From here you cansee what pages on your sitehave the most links.
  48. 48. Search Meter PluginShows the results of all the searchesdone on your blog, and whetherthe search was successful or not.With this information you can:● determine what the most popular content is on your site● learn what topics are missing on your site
  49. 49. Yahoo AnswersUse Yahoo Answers to findideas of what to write aboutwithin your topic.● go to http://ca.answers.yahoo.com/● enter your topic in the search box (how, why)● read through the questions and answers for inspiration
  50. 50. Google Keywords ToolDo a search on your topic tofind related searches for inspiration.
  51. 51. Amazon Table of ContentsInside each book page is apreview. Have a look at thetable of contents.
  52. 52. //Monthly MaintenanceYour blog is like a Bonsai Tree.
  53. 53. Schedule TweetsFind your most linkedcontent or your favourite postsand create scheduled tweets.Go to Hoosuitehttp://hootsuite.com/ to start
  54. 54. Webmaster ToolsReview Webmaster Tools todetermine any fixes oropportunities for your site.● look at messages● redirect any missing pages (using redirection plugin)● check out who links to your posts and see if you can replicate for other posts
  55. 55. Internal LinkingRead through your publishedposts and look for opportunitiesto link to other posts withtargeted keywords.
  56. 56. Review Google AnalyticsHave a look at the stats to seehow people are using your blog.
  57. 57. // Final Thoughtslast chance bits of advice
  58. 58. SchedulingCreate a schedule and stickwith it. If you can do 1 postper week, or 1 per once monthjust ensure a consistentschedule.
  59. 59. PersistenceBlogging success does notovernight. It requires patience,consistency & persistence.
  60. 60. Questions? @chriswhiteley http://www.facebook.com/bWESTInteractive

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