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Social Media Camp Workshop Victoria - "Maximizing Facebook"
 

Social Media Camp Workshop Victoria - "Maximizing Facebook"

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Chris Burdge's presentation on "Maximizing Facebook" at SMC Workshop Victoria October 18, 2011

Chris Burdge's presentation on "Maximizing Facebook" at SMC Workshop Victoria October 18, 2011

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    Social Media Camp Workshop Victoria - "Maximizing Facebook" Social Media Camp Workshop Victoria - "Maximizing Facebook" Presentation Transcript

    • Social Media Camp Workshop Series: VictoriaMaximizing Chris Burdge@b_WEST chris@bwest.ca
    • Source: 6S
    • Source: 6S
    • Source: 6S
    • what to expectfrom facebook
    • 1Expect your customers to want youto be on facebook
    • 2Expect Facebook to help expandyour reachFor its sheer size and viral features, Facebook is greatfor disseminating marketing messages.
    • 3Expect to participate — oftenJumping on Facebook or grabbing a Twitter handle isn’ta social strategy. Frequent posts & sharing are requiredif you hope to get real value from Facebook.
    • 4Expect to serve your customers onfacebook.91% of social customers report abandoning at least onebrand on Facebook.To increasecustomer value youneed to ―answer the phone‖.
    • What’s new@facebook?
    • 3 3 1 6 5 28 7
    • 1 23 5 6
    • 21
    • does your page stand out
    • Custom tabs convert to “fans”47% higher than the Wall
    • what makes agreatfacebook page?
    • Why Fans “UnLike” Companies
    • creating custom tabs
    • 520 pixels
    • WIN at-shirt
    • Tip Your facebook vanity URL is important for SEO. Create it wisely.
    • Use facebook as your business
    • Use facebook as your business ―Like‖ other Pages as your business Post content on other Pages Comment on other Pages’ wall content
    • building your network
    • best practices Always add value Comment, don’t just ―like‖ content Be aware of etiquette Please don’t connect Facebook& Twitter And be sure to…
    • answer the phone
    • post wall-to-wall
    • tag all your photos
    • 3 1 26
    • WIN at-shirt
    • 41,420The average facebook user has 190 friends 218 X 190 = 41,420
    • campaign results Campaign cost = $1,300 (including prizing) Results – 1,100 new fans Cost / Fan = $1.18 Bonus = 41,000 brand exposures
    • measuring success
    • Page Level
    • Post Level
    • 5 metrics to track new fans tab views engagement impressions unsubscribes
    • facebookadvertising
    • facebookad tips1. Run Split - or - A /B Tests2. Ask questions in the body copy3. Keep the language short & simple4. Create a sense of urgency: “enroll today,” “register now” or “last day to save…”5. Highlight special offers or discounts. Use words like “free”, “discount”, and “20% off”6. Use engaging images that maximize the space
    • split testing
    • split testing
    • facebookad tips7. Send users to a relevant landing page that references your ad8. Target by location. Select the area where your audience is located9. Use the demographic profile of existing customers to target who your new customers might be10. Target users based on interests and likes11. Test performance at different times / days12. Use a “Cost Per Fan” performance model
    • 5 things you can do today1. Create a page2. Create a reveal tab (and other tabs)3. Register your vanity URL4. Create a facebook ad campaign5. Analyze your results
    • Resources1. http://involver.com/2. http://www.pagemodo.com/3. http://www.wildfireapp.com/4. Facebook Promo Guidelines5. Facebook Ads6. Recent Facebook Updates
    • Thank you. Questions?Chris BurdgeTwitter @b_WESTchris@bwest.ca(250) 508-7761