Social Location  Marketing                    ,              IncSlin ers
Simon Saltsimon@theincslingers.com      @incslinger                             ,                       IncSlin ers
,IncSlin ers
?          ,    IncSlin ers
55%   54%14%   25% 5%    9% 1%    1%             ,       IncSlin ers
,IncSlin ers
• Not the end• Needs Motivation• Competes with distractions                           ,                     IncSlin ers
• Customer Service• Train Staff• Provide Sharing opportunities                            ,                      IncSlin ers
• Good & Bad• Monitor• Respond to everything                           ,                     IncSlin ers
,IncSlin ers
• Quick, Low Cost• Low Engagement/Motivation• Low redemption                         ,                   IncSlin ers
• Low loyalty factor• Hits margin• Medium Incentive                             ,                       IncSlin ers
• High Maintenance• High Inducement• Real world validation required                            ,                      IncS...
,IncSlin ers
70%Smartphone users Share pictures25%Smartphone users Share Location                         ,                   IncSlin ers
,IncSlin ers
Simon Saltsimon@theincslingers.com      @incslinger                             ,                       IncSlin ers
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Social Location Marketing – Connecting With Real Customers

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Social Media is all about conversations. Businesses are told over and over that they should be listening to the conversations that are happening around their brand and their industry. That is great, but what about the customers you already have? What about focusing on having conversations with them? This session will show attendees how Social Location Sharing services can provide unique opportunities for businesses to talk to people who are actually on their premises and create conversation moments that will increase brand loyalty.

Published in: Technology, Business, Education
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Social Location Marketing – Connecting With Real Customers

  1. 1. Social Location Marketing , IncSlin ers
  2. 2. Simon Saltsimon@theincslingers.com @incslinger , IncSlin ers
  3. 3. ,IncSlin ers
  4. 4. ? , IncSlin ers
  5. 5. 55% 54%14% 25% 5% 9% 1% 1% , IncSlin ers
  6. 6. ,IncSlin ers
  7. 7. • Not the end• Needs Motivation• Competes with distractions , IncSlin ers
  8. 8. • Customer Service• Train Staff• Provide Sharing opportunities , IncSlin ers
  9. 9. • Good & Bad• Monitor• Respond to everything , IncSlin ers
  10. 10. ,IncSlin ers
  11. 11. • Quick, Low Cost• Low Engagement/Motivation• Low redemption , IncSlin ers
  12. 12. • Low loyalty factor• Hits margin• Medium Incentive , IncSlin ers
  13. 13. • High Maintenance• High Inducement• Real world validation required , IncSlin ers
  14. 14. ,IncSlin ers
  15. 15. 70%Smartphone users Share pictures25%Smartphone users Share Location , IncSlin ers
  16. 16. ,IncSlin ers
  17. 17. Simon Saltsimon@theincslingers.com @incslinger , IncSlin ers

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