Largest Social Networks 1. Facebook 2. QZone (Chinese) 3. Google+ 4. Twitter 5. LinkedIn
Why People Use Social Media It's social. And so are people. The user interface is simple, and connecting is easy. Social Media offers a great platform for other stuff: games, news, entertainment, education. Social Media is fundamentally changing the way people find, use and share information.
Why Business Wants In... To make money, of course. To connect with customers, get the word out, and grow their business. Social Media personalizes relationships, and has the potential to enhance (or destroy) brand loyalty. Social Media is fundamentally changing the way businesses reach customers.
What Business Doesn't Get Social Media is NOT advertising. It's about fostering relationships. It's very difficult to measure Social Media ROI. Forget the rules about radio, television and newspaper. Frequency of message is not going to work on this medium. Think of Social Media like the new “Telephone.”
Business Mixer 2.0 Here's my card. Give me a call! Sorry, I don't use the telephone. Can you e-mail me the proposal? I don't use e-mail. Can I fax it to you? I'll introduce you to my colleague on LinkedIn. Sorry geek, I don't “do” Social Media.
The Next “New” Thing? The Internet has always been a place where people connect!
Six Essential Tools Twitter is an amazingly powerful tool to expand your network. Zero barrier to entry. Instant viral capabilities. Amazing source for breaking news, like the #elxn41 or #canucks. A very personal approach tends to work better for companies. Flickr is YouTube for photographs. Create or join groups around specific topics and interests. Share your videos. Create a channel on YouTube . Embed video from here onto the front page of your website/blog. Use the “friend” feature! Your blog is YOUR Social Media. If you put it on your own website, then you own it and control it. It allows you to put your messages out the way you want them to go out. And elaborate beyond what Twitter, LinkedIn or Facebook might allow. Facebook is where people go to connect with their friends, and contains amazing opportunities to waste lots of time. Successful business pages are engaging, building a sense of community. LinkedIn is a place to build your business network. Joining and operating groups is interesting, and sometimes very valuable. Company pages list current and past employees of organizations.
Branding 2.0 <ul><li>Personal Profiles and Company Pages </li></ul><ul>Branded or Cross-Branded Account Strategic Promotion Follow Strategy </ul><ul>Post any video content: from events, promotional videos, commercials, etc. </ul><ul>Photos uploaded to Flickr from your mobile devices or computer. </ul><ul>Personal Profiles and Company Pages </ul><ul>Website/Blog </ul>
Blogging <ul><ul><li>Should you blog? Sound scary?
Do you write anyway? What's new in your business or industry?
LinkedIn Profile All elements after the snapshot can be “dragged” into new positions according to your own personal order of priority. Includes: Summary, Experience, Education, Recommendations, Personal Info, Contact Settings, Additional Info, WordPress, SlideShare
LinkedIn Groups <ul><ul><li>Join other groups to network in your industry
Start your own group for your industry </li><ul><li>This is an asset you can leverage for SEO, authority, and new contacts! </li></ul><li>Post discussion starters and articles to groups, share your content (and others)
Flickr Photo Sharing <ul><ul><li>Have Flickr automatically post to Facebook and enable Twitter. </li><ul><li>You, Your Account, Sharing & Extended </li></ul><li>Email from your mobile device. </li><ul><li>You, Your Account, Emails & Notifications.
One e-mail to Tweet, another only on Flickr. </li></ul><li>Later embed images or sets of images (in slideshow format) into your blog.