Social Media Camp Workshop - Victoria, paul Holmes
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Paul Holmes' Social Media 101 presentation at SMC WOrkshop in Victoria October 18, 2011

Paul Holmes' Social Media 101 presentation at SMC WOrkshop in Victoria October 18, 2011

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  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects
  • One account per network Why manage multiples? Why dilute your brand? Think of the company as a whole rather than individual projects

Social Media Camp Workshop - Victoria, paul Holmes Presentation Transcript

  • 1. Social Media Camp Workshop Series : Nanaimo Social Media 101 Paul Holmes - @tpholmes
  • 2. Social Media 101
      • Explore Social Media
        • What is it?
        • 3. How are individuals using it?
        • 4. How are businesses using it?
      • Branding 2.0
      • 5. What is blogging?
      • 6. Popular Networks:
        • Facebook, Twitter
        • 7. LinkedIn
        • 8. YouTube
        • 9. Flickr
      • Up and Coming (or Fads):
        • Foursquare, Google+ and a zillion others...
  • 10. Early Monday Morning Award WIN a t-shirt
  • 11. Yay, Stats Are Fun!
      • Gen Y now outnumbers baby boomers; 96% of Gen Y'ers use Social Media.
      • 12. Most 15-24 year old Canadians report that they use Facebook daily.
      • 13. If Facebook was a country, it would be the 4th largest.
      • 14. The fastest growing demographic on Twitter is 15-24 (they're finally catching up with the 35-44 group)
      • 15. Apple is the world's most valuable company; sold 3 million iPads in the first 3 months on sale.
      • 16. 13% of US adults signed up for Google+ ... in the first 5 weeks, passing Twitter and LinkedIn.
      • 17. By 2013, more Internet traffic will happen on mobile devices than computers.
      • 80% of Twitter usage is on mobile devices.
      • 18. Social Media has played a key role in 7 revolutions.
      • 19. After the Iranian election, the U.S. State Department asked Twitter to delay their scheduled maintenance, so Iranian protest organizers would not have any downtime.
      • 20. Baby “Facebook” was born in the aftermath of the Egyptian social media overthrow of their longstanding dictator.
      • 21. Largest search engine is Google; YouTube is the 2nd largest.
      • 22. Flickr is now the 2nd most popular photo sharing site online, after Facebook.
  • 23. Meet Baby Facebook
  • 24. Largest Social Networks 1. Facebook 2. QZone (Chinese) 3. Google+ 4. Twitter 5. LinkedIn
  • 25. Why People Use Social Media It's social. And so are people. The user interface is simple, and connecting is easy. Social Media offers a great platform for other stuff: games, news, entertainment, education. Social Media is fundamentally changing the way people find, use and share information.
  • 26. Why Business Wants In... To make money, of course. To connect with customers, get the word out, and grow their business. Social Media personalizes relationships, and has the potential to enhance (or destroy) brand loyalty. Social Media is fundamentally changing the way businesses reach customers.
  • 27. What Business Doesn't Get Social Media is NOT advertising. It's about fostering relationships. It's very difficult to measure Social Media ROI. Forget the rules about radio, television and newspaper. Frequency of message is not going to work on this medium. Think of Social Media like the new “Telephone.”
  • 28. 1 st Social Media Platforms
  • 29. Social Media, 1866
  • 30. Social Media, 1885
  • 31. Social Media, 1983
  • 32. Social Media, 1995
  • 33. Social Media, 2008
  • 34. Business Mixer 2.0 Here's my card. Give me a call! Sorry, I don't use the telephone. Can you e-mail me the proposal? I don't use e-mail. Can I fax it to you? I'll introduce you to my colleague on LinkedIn. Sorry geek, I don't “do” Social Media.
  • 35. The Next “New” Thing? The Internet has always been a place where people connect!
  • 36. Six Essential Tools Twitter is an amazingly powerful tool to expand your network. Zero barrier to entry. Instant viral capabilities. Amazing source for breaking news, like the #elxn41 or #canucks. A very personal approach tends to work better for companies. Flickr is YouTube for photographs. Create or join groups around specific topics and interests. Share your videos. Create a channel on YouTube . Embed video from here onto the front page of your website/blog. Use the “friend” feature! Your blog is YOUR Social Media. If you put it on your own website, then you own it and control it. It allows you to put your messages out the way you want them to go out. And elaborate beyond what Twitter, LinkedIn or Facebook might allow. Facebook is where people go to connect with their friends, and contains amazing opportunities to waste lots of time. Successful business pages are engaging, building a sense of community. LinkedIn is a place to build your business network. Joining and operating groups is interesting, and sometimes very valuable. Company pages list current and past employees of organizations.
  • 37. Branding 2.0
    • Personal Profiles and Company Pages
      Branded or Cross-Branded Account Strategic Promotion Follow Strategy
      Post any video content: from events, promotional videos, commercials, etc.
      Photos uploaded to Flickr from your mobile devices or computer.
      Personal Profiles and Company Pages
      Website/Blog
  • 38. Blogging
      • Should you blog? Sound scary?
      • 39. Do you write anyway? What's new in your business or industry?
      • 40. Blog on-site, preferably using WordPress.
      • 41. Objectives:
        • Demonstrate expertise, build connections
        • 42. Constant flow of fresh content (SEO)
            • Google “social media victoria bc”
        • Instant content for sharing on social media
        • 43. Comment on other blogs
            • SEO, authority
        • Own and control “your” social media
  • 44. Facebook
      • Location. Location. Location. More than half of Canadians are here. Where the heck are you?
      • 45. Facebook “Pages”
        • People “Like” your page
        • 46. Status (“Wall”) updates by you (and others)
        • 47. User Interaction (including “Tagging” users)
        • 48. Events
        • 49. Send an Update
      • Facebook Ads
        • Highly targetted by geography,
        • 50. demography and friends of fans.
  • 51. Twitter: Share, Tag, Follow
      • 140 characters ... short and sweet!
      • 52. Share links (yours and others)
      • 53. Respond to Tweets (addressed to you and not)
      • 54. Pass on information (Retweet)
      • 55. Research, listen
      • TAG!
        • Don't be a #FAIL
      • FOLLOW!
        • Not an endorsement!
        • 56. Expand your network!
      • Connect with your target market!
  • 57. LinkedIn
      • Largest business network ever, since 2003.
      • 58. Also Ran: Plaxo, XING, Spoke, Viadeo
      • 59. Very profitable company.
      • 60. Worth $9 billion on day 1 in their recent IPO.
      • 61. “ Unless you’re dying, dead, retired forever, or too young to join, you should be on LinkedIn!
      • 62. Quite simply LinkedIn is the future of business networking. Period.”
  • 63. LinkedIn
      • Don't look for party photos on LinkedIn.
      • 64. Set up your personal profile.
      • 65. Join groups (or set up your own).
      • 66. Connect, connect, connect.
        • Who's connected with your connections?
      • Add contacts and recycle business cards.
      • 67. Recruit, or get a job (it's my resume).
      • 68. Recommend people.
      • 69. Refer people.
      • 70. Answer a question.
  • 71. LinkedIn Profile All elements after the snapshot can be “dragged” into new positions according to your own personal order of priority. Includes: Summary, Experience, Education, Recommendations, Personal Info, Contact Settings, Additional Info, WordPress, SlideShare
  • 72.  
  • 73.  
  • 74. LinkedIn Groups
      • Join other groups to network in your industry
      • 75. Start your own group for your industry
        • This is an asset you can leverage for SEO, authority, and new contacts!
      • Post discussion starters and articles to groups, share your content (and others)
      • 76. Seek out and connect with others in groups
      • 77. Add group logos to your profile (... or not)
  • 78. LinkedIn Group Example as
  • 79. LinkedIn Company Profile
      • Claim Your Company Profile
        • Create a page to list all staff
        • 80. SEO value (Link to your website)
        • 81. List products and services
        • 82. Recruit
        • 83. Gain “Followers”
        • 84. Share your Twitter stream
        • 85. Map
      • “ Follow” other companies (and be followed)
  • 86. YouTube Channel
      • The #2 Search Engine After Google!
      • 87. People use it every day.
      • 88. People EXPECT your video to be there.
      • 89. You have video to share ... or you should.
      • 90. It's a Social Network!
        • “ Share” with your friends when you post new videos.
        • 91. Use the “Friend” feature.
  • 92. YouTube Channel
  • 93. Flickr Photostream
  • 94. Flickr Photo Sharing
      • Have Flickr automatically post to Facebook and enable Twitter.
        • You, Your Account, Sharing & Extended
      • Email from your mobile device.
        • You, Your Account, Emails & Notifications.
        • 95. One e-mail to Tweet, another only on Flickr.
      • Later embed images or sets of images (in slideshow format) into your blog.
      • 96. Share photos to topic-specific groups.
      • 97. Create multi-user photo groups.
  • 98. Location Apps
      • “ Check In” and share your location.
      • 99. Foursquare is the dominant application, others include Gowalla, Yelp, BrightKite, Foodspotting, Google Latitude, and Facebook Places.
      • 100. If people are “Checking in”, are you registered?
      • 101. People leave tips for each other. What are they saying?
      • 102. Example of Foursquare specials:
        • 10 check-ins, get a free coffee?
        • 103. New mayor gets 10% off
      • Register for Google Places (SEO value)
  • 104. Google Plus
      • Facebook done properly ...
        • No company profiles yet.
        • 105. Post publicly, or to specific “Circles”.
        • 106. Post any media, links, etc.
      • Huge initial growth - “critical mass,” but no “critical mass engagement.”
      • 107. Geeks en masse.
      • 108. It still could eventually trump Facebook, and is probably the best competition to Facebook.
  • 109. Google Plus
  • 110. Social Media Camp Workshop Series : Nanaimo Social Media 101 Paul Holmes - @tpholmes