Rebecca Coleman - Social Media Camp 2011
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Rebecca Coleman - Social Media Camp 2011

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"If a Picture’s Worth 1,000 Words…" Rebecca Coleman - Social Media Camp 2011

"If a Picture’s Worth 1,000 Words…" Rebecca Coleman - Social Media Camp 2011

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Rebecca Coleman - Social Media Camp 2011 Rebecca Coleman - Social Media Camp 2011 Presentation Transcript

  • If a Picture’s Worth 1,000 Words… Social Media Camp Victoria 2011 Rebecca Coleman
  • About Me
    • Freelance Arts Publicist @rebeccacoleman
    • Teaches social media marketing at BCIT & Emily Carr
    • Author of The Guide to Getting Started with Social Media for Artists and Arts Organizations
    • Favorite person: 7-yr-old son, Michael
    • Coffee addict
    • Loves shoes & sushi
    • Drives a Volkswagen
  • YouTube
    • Two billion views per day
    • 150,000-200,000 videos uploaded every day
    • Why is video so powerful?
    View slide
  • How to YouTube
    • Get a channel
    • Dress it up (add photo, bio, choose colours)
    • Start to upload videos
    • Once you have a video on YouTube, it is very easy to share it around: blog, FB, Twitter
    View slide
  • Tools
    • Video camera
    • Still camera
    • Tripod
    • Mac: Imovie
    • PC: Windows Movie Maker
  • How-To
    • Shoot
    • Dump the raw footage onto your computer
    • Organize your clips
    • Edit
    • Titles and Transitions
    • Voice over and Sound/Music
    • Export
    • Upload
  • Video Ideas
    • Slide Shows
    • Interviews
    • Behind-the-scenes
    • How-to videos
    • Reviews
    • Video blog
    • Commercial
  • Final Thoughts
    • Leave a trail of breadcrumbs
    • People are pretty forgiving of lower-quality videos on the web, but try to make yours look as professional as possible.
    • Two of the main things that make videos go viral are: inspiration and an emotional experience (laugh, cry, etc)
  • Contact
    • Rebecca Coleman
    • www.rebeccacoleman.ca (website/blog)
    • Facebook.com/theartofthebiz
    • Twitter.com/rebeccacoleman
    • [email_address]