Make Money | Get Noticed |   Expand Your Reach With Jason Miles – Marketingonpinterest.com
Jason Miles…Vice President Of Advancement (Marketing,Development & HR) at Northwest UniversityAdjunct Professor in the Sch...
We set up our Pinterest Profiles In December of 2011      With Jason Miles – Marketingonpinterest.com
www.marketingonpinterest.com             With Jason Miles – Marketingonpinterest.com
Outline:•   Overview of our business model•   The Pinterest Story & Growth Trends•   How Pinterest Impacted Our Business (...
www.libertyjaneclothing.com      www.libertyjanepatterns.com           www.dollabee.com      www.libertyjanepartners.comWi...
With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
We set up our Pinterest Profiles In December of 2011      With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
Liberty Jane Clothing          Primary Revenue ModelDesign New Sell it @ Publish The Patterns AsDoll Outfit Auction On  A ...
Design New Doll Outfit…                    With Jason Miles – Marketingonpinterest.com
Sell It On EBay…                   With Jason Miles – Marketingonpinterest.com
Sell It On EBay…                   With Jason Miles – Marketingonpinterest.com
Publish The Patterns As A PDF File On  www.libertyjanepatterns.com…                     With Jason Miles – Marketingonpint...
Pinterest Stats With Jason Miles – Marketingonpinterest.com
April 2012             With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
TechCrunchcreated a publicspreadsheet toprojectPinterest’sgrowth if itmaintains a 40%per monthgrowth rate.It estimates tha...
Compete.com thru August 20: 23.5 million U.S. Only              With Jason Miles – Marketingonpinterest.com
Quantcast    With Jason Miles – Marketingonpinterest.com
With Jason Miles – Marketingonpinterest.com
“Pinterest demonstrates some of thestrongest user engagement, retention,and virality metrics I have ever seen in          ...
Liberty Jane Clothing Experience Upon Launching Pinterest                     Profile In December Of 2011Referral Visits F...
Liberty Jane Clothing Auction Prices & Visits                                  2011 Vs. 2012                Price         ...
Liberty Jane Patterns Pinterest TrafficWith Jason Miles – Marketingonpinterest.com
10 Steps To A Terrific Profile…A professional headshot.A warm greeting.A clear statement about who you are.A clear stateme...
Pinterest Vs.         Facebook                      & Others         Think about user engagement in phases as…"Discovery, ...
"Discovery, Decision, Dedication, Distress, Decline”#1   Is Facebooks average user somewhere between "Distress & Decline?”...
#4   Pinning = Long Shelf Life: When you take the time to create a video and     put it on Youtube - one benefit is that i...
#8    Facebook, Youtube & Pinterest provide usefulness to the masses:      Facebook, Youtube, and Pinterest are all useful...
#11   Facebook requires an "Actively Managed" user approach#12   Twitter requires a Hyper Actively Managed user approach  ...
Authority ProfileBecome An visual Sherpa for your     niche                                                               ...
Prospects You’re Getting From PinterestSelf Identified: Their identity and who they are is revealed to you throughthis mas...
With Jason Miles – Marketingonpinterest.com
Visit www.pinreach.com and research what the top influencers are doing…                With Jason Miles – Marketingonpinte...
It’s not just about pictures…With Jason Miles – Marketingonpinterest.com
Sound Cloud Is Very Interesting To Me…With Jason Miles – Marketingonpinterest.com
Pinterest Power…Available on Amazon, Barnes & Noble & Books-A-Million and others…Focuses On Stories Of Success…And selling...
Pinterest Power Bonuses…   Just email you receipt to   support@libertyjanepatterns.comComing Soon…* 10 Part Video Overview...
Join Me Online:www.marketingonpinterest.comJumping Into The Newsletter…Bribes  …Ebook…Interview W/ Melissa…
Upcoming SlideShare
Loading in...5
×

Marketing on Pinterest

490

Published on

SMC Workshop Victoria - Oct 4, 2012. Marketing on Pinterest by Jason Miles

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
490
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Tell Us About Yourselves:Social Media Consultant Vs. Marketer/Business Owner
  • Marketing on Pinterest

    1. 1. Make Money | Get Noticed | Expand Your Reach With Jason Miles – Marketingonpinterest.com
    2. 2. Jason Miles…Vice President Of Advancement (Marketing,Development & HR) at Northwest UniversityAdjunct Professor in the School Of BusinessManagementCo-Founder Of Liberty Jane Clothing, Est. 2008Co-Author Of Pinterest Power – available forpre-order on Amazon & BN.com & in storesNovember 2nd.Blogger @ www.marketingonpinterest.com With Jason Miles – Marketingonpinterest.com
    3. 3. We set up our Pinterest Profiles In December of 2011 With Jason Miles – Marketingonpinterest.com
    4. 4. www.marketingonpinterest.com With Jason Miles – Marketingonpinterest.com
    5. 5. Outline:• Overview of our business model• The Pinterest Story & Growth Trends• How Pinterest Impacted Our Business (Revenue & Traffic)• Best Practices For Getting Set Up In Pinterest• Pinterest Vs. Facebook (and other social networks)• Our Pinterest Marketing Plan• Prospects You Get From Pinterest• Selling On Pinterest – 6 Tools• Most Popular Items To Pin• 4 Types Of Content• Staying In Touch With Jason Miles – Marketingonpinterest.com
    6. 6. www.libertyjaneclothing.com www.libertyjanepatterns.com www.dollabee.com www.libertyjanepartners.comWith Jason Miles – Marketingonpinterest.com
    7. 7. With Jason Miles – Marketingonpinterest.com
    8. 8. With Jason Miles – Marketingonpinterest.com
    9. 9. We set up our Pinterest Profiles In December of 2011 With Jason Miles – Marketingonpinterest.com
    10. 10. With Jason Miles – Marketingonpinterest.com
    11. 11. With Jason Miles – Marketingonpinterest.com
    12. 12. With Jason Miles – Marketingonpinterest.com
    13. 13. Liberty Jane Clothing Primary Revenue ModelDesign New Sell it @ Publish The Patterns AsDoll Outfit Auction On A PDF File On… www.libertyjanepatterns.com Our EBay Store Over 150,000 downloaded in 2.5 years With Jason Miles – Marketingonpinterest.com
    14. 14. Design New Doll Outfit… With Jason Miles – Marketingonpinterest.com
    15. 15. Sell It On EBay… With Jason Miles – Marketingonpinterest.com
    16. 16. Sell It On EBay… With Jason Miles – Marketingonpinterest.com
    17. 17. Publish The Patterns As A PDF File On www.libertyjanepatterns.com… With Jason Miles – Marketingonpinterest.com
    18. 18. Pinterest Stats With Jason Miles – Marketingonpinterest.com
    19. 19. April 2012 With Jason Miles – Marketingonpinterest.com
    20. 20. With Jason Miles – Marketingonpinterest.com
    21. 21. With Jason Miles – Marketingonpinterest.com
    22. 22. TechCrunchcreated a publicspreadsheet toprojectPinterest’sgrowth if itmaintains a 40%per monthgrowth rate.It estimates thatby November2012 Pinterestwill be at 180million users – ifthe growth ratedoesn’t decline. With Jason Miles – Marketingonpinterest.com
    23. 23. Compete.com thru August 20: 23.5 million U.S. Only With Jason Miles – Marketingonpinterest.com
    24. 24. Quantcast With Jason Miles – Marketingonpinterest.com
    25. 25. With Jason Miles – Marketingonpinterest.com
    26. 26. “Pinterest demonstrates some of thestrongest user engagement, retention,and virality metrics I have ever seen in an online business.” Robert Moore With Jason Miles – Marketingonpinterest.com
    27. 27. Liberty Jane Clothing Experience Upon Launching Pinterest Profile In December Of 2011Referral Visits From Total Revenue Pinterest With Jason Miles – Marketingonpinterest.com
    28. 28. Liberty Jane Clothing Auction Prices & Visits 2011 Vs. 2012 Price Visits400 2500350300 2000250 1500200150 1000 Price100 Visits 50 500 0 0 October May October May With Jason Miles – Marketingonpinterest.com
    29. 29. Liberty Jane Patterns Pinterest TrafficWith Jason Miles – Marketingonpinterest.com
    30. 30. 10 Steps To A Terrific Profile…A professional headshot.A warm greeting.A clear statement about who you are.A clear statement about your role in the company.A clear statement about what the company does.A credibility indicator if you have one.A description of what your pinboards will contain.A call to action to follow you!A link (in the globe icon) to your primary website.A link (in the FB ‘f’) to your Facebook profile. With Jason Miles – Marketingonpinterest.com
    31. 31. Pinterest Vs. Facebook & Others Think about user engagement in phases as…"Discovery, Decision, Dedication, Distress, Decline” With Jason Miles – Marketingonpinterest.com
    32. 32. "Discovery, Decision, Dedication, Distress, Decline”#1 Is Facebooks average user somewhere between "Distress & Decline?” I think so.#2 Facebook, Youtube, LinkedIn and Twitter have been out-there long enough for people to be (at least) on the “Dedication” phase.#3 Pinterest users are still in the discovery phase. With Jason Miles – Marketingonpinterest.com
    33. 33. #4 Pinning = Long Shelf Life: When you take the time to create a video and put it on Youtube - one benefit is that it has a very long shelf-life.#5 Content As Sediment Sucks: On Twitter and Facebook - when you add important content - it is compacted into the sediment of the site rather quickly.#6 Pictures Are The Valuable Content: The only thing that stays “valuable” in Facebook for a longer time is PICTURES! Pinterest does pictures better.#7 Timeline Not Enough: I believe Facebook recognizes this problem - which is why it recently put out its ‘timeline” function - to try to maintain the illusion of its content having a long shelf-life. But that is a stop-gap that clearly doesnt solve the “sediment” problem. With Jason Miles – Marketingonpinterest.com
    34. 34. #8 Facebook, Youtube & Pinterest provide usefulness to the masses: Facebook, Youtube, and Pinterest are all useful for a mass audience.#9 LinkedIn & Twitter - Not So Much: Linkedin & Twitter are niche plays. LinkedIn is only useful for a resume obsessed crowd, and Twitter is only useful for marketers (Oops, I mean Micro-bloggers.)#10 Pictures are more popular than video. Take a step back and think about the “big picture”. Video is not nearly as popular as photos – think about your computer or phone. Pictures rule. Is it possible that for that reason alone, Pinterest could eventually over take Youtube? I believe it’s possible. With Jason Miles – Marketingonpinterest.com
    35. 35. #11 Facebook requires an "Actively Managed" user approach#12 Twitter requires a Hyper Actively Managed user approach With Jason Miles – Marketingonpinterest.com
    36. 36. Authority ProfileBecome An visual Sherpa for your niche Invite Your Use Pinterest To Current Give a Visual Fans, Followers, C Insiders View – ustomers To A new way to Follow You On get close to the Pinterest customer With Jason Miles – Marketingonpinterest.com
    37. 37. Prospects You’re Getting From PinterestSelf Identified: Their identity and who they are is revealed to you throughthis massive virtual collection tool.Non-Defensive: They don’t feel like they are on a website that is trying tosell them products or services.Sharing Preferences: Every pin that is posted on a ‘board’ will tell yousomething about the customer. This ‘something’ is their tastes andpreferences – a key component of market research.Saying Yes: Sales professionals agree, the best way to get a prospect topurchase something is to get them saying, “Yes” as early in the process aspossible so that when you ask for the sale, their natural response is simplyanother “Yes”. With Jason Miles – Marketingonpinterest.com
    38. 38. With Jason Miles – Marketingonpinterest.com
    39. 39. Visit www.pinreach.com and research what the top influencers are doing… With Jason Miles – Marketingonpinterest.com
    40. 40. It’s not just about pictures…With Jason Miles – Marketingonpinterest.com
    41. 41. Sound Cloud Is Very Interesting To Me…With Jason Miles – Marketingonpinterest.com
    42. 42. Pinterest Power…Available on Amazon, Barnes & Noble & Books-A-Million and others…Focuses On Stories Of Success…And selling / Direct Marketing Strategies… With Jason Miles – Marketingonpinterest.com
    43. 43. Pinterest Power Bonuses… Just email you receipt to support@libertyjanepatterns.comComing Soon…* 10 Part Video Overview…* Starting A Business On Pinterest ebook
    44. 44. Join Me Online:www.marketingonpinterest.comJumping Into The Newsletter…Bribes  …Ebook…Interview W/ Melissa…

    ×