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Kemp Edmonds - Social Media Camp
 

Kemp Edmonds - Social Media Camp

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"Get on the Bus: A Social Media Story" Kemp Edmonds' presentation at Social Media Camp 2011

"Get on the Bus: A Social Media Story" Kemp Edmonds' presentation at Social Media Camp 2011

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  • The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]
  • Communicating Value leads to conversion
  • People buy from people
  • Lazy things on facebook and twitter post
  • You can measure it. Do you have the time to spend hours measuring ROI. As a small business owner you will know the ROI.

Kemp Edmonds - Social Media Camp Kemp Edmonds - Social Media Camp Presentation Transcript

  • Social Media Communications Simplified
    kempedmonds.com
  • TODAY
    Background
    Tools
    3 Steps to make it simple
    Listening
    Communicating
    Measuring
    Slides: j.mp/kempsocial
  • BACKGROUND
  • It’s young. There’s growth.
    87% know of
    7% have an account
    88% know of
    40% have an account
    -Pew Internet Research (US), Feb. 2010.
  • Important Questions
    Is your website ready to receive and convert?
    Do you have positive customer testimonials?
    Do you have a company blog?
    Does your organization respond to email?
    If you don’t have a great product or service…
    Social Media often comes last and should.
  • theconversationprism.com
  • The Traditional Funnel
    Hubspot.com
  • The New Funnel
    Hubspot.com
  • Online Communication Channels
    CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.
    11
  • Needs
    Human Capital
    Time
    Technology:
    • Website + CMS + Analytics
    • Email communications
  • Non Digital Listening
    Ask your customers
    Ask frontline employees
    Ask co-workers
    Ask competitors
  • Listening Kit - Email Alert
    Google Alerts
    Social Mention
    TweetBeep
    Tweak your searches…
  • Search Smart & Refine
    Vancouver AND fundraiser
    Blackberry –mobile –app
    “Get it right”
    BCIT OR “B.C.I.T.” OR “British Columbia Institute of Technology” OR “BC Institute of Technology”
  • Search for more than you…
    Competitors
    Segment leaders
    Industry specific terms
    Industry specific technologies
    Related marketing or business terms
  • Do you have a physical storefront?
    Claim your virtual places.
  • Take the temperature:
    • Ask existing customers about communications
    • Evaluate and observe competitors activities
    • Follow industry leaders and evaluate
  • Survey your customers
  • COMMUNICATING
  • By: Mark Smicklas @intersection1
  • Answer the Social Telephone
  • Social Media Optics
  • Understand Different Ecosystems
  • Understand Language
    Twitter language looks bad on Facebook.
    It looks worse on LinkedIn.
  • SOME BEST PRACTICES
  • Customer Service
    CUSTOMER SERVICE
  • KNOW YOUR AUDIENCE. CREATE VALUE
  • HOST YOUR COMMUNITY
  • Curate Content
    CONTENT CURATION
  • BE HELPFUL, BE AVAILABLE
  • BRIDGE FROM THE DIGITAL
  • CREATE CONVERSION OPPORTUNITIES
    -PAYvment
  • Some Conversions
    Visit > 2 minutes
    Like, Follow, Subscribe
    Newsletter, Request a Quote
    Phone, email
    Purchase
    SOFT
    HARD
  • MEASURING
  • Social Media ROI for Small Business
  • Use shortening to track all links you touch!
    • Time and number of clicks
    • Country of origin
    • Top Referrers - as seen 
    TRY ITj.mp/ccbcit2010+
  • Google Analytics measures inbound traffic
  • BROOMS, MAGNETS & FUNNELS – Your locus of control
  • Getting Started
    Start Listening
    Think about content of value
    Control your site - Blog if applicable
    Always be measuring - Add Analytics
    Start Communicating
  • FREE tools for online:
    http://analytics.google.com
    http://alerts.google.com
    http://netvibes.com
    http://slideshare.net
    http://linkedIn.com
    http://hootsuite.com
    http://YouTube.com
    http://Blogger.com OR http://Wordpress.org
    http://bit.ly OR http://j.mp
    http://search.twitter.com
    Google URL Builder
    Google Forms - http://docs.google.com
    Facebook Advertising: http://facebook.com/ads
  • Questions Welcome
    A version of this presentation is available for download and review anytime: j.mp/kempsocial
    Find me at: kempedmonds.com
    On Twitter: @kempedmonds
    kempedmonds@gmail.com
    Special thanks to Guy Steeves