Social Media Communications Simplified<br />kempedmonds.com<br />
TODAY<br />Background<br />Tools<br />3 Steps to make it simple <br />Listening<br />Communicating<br />Measuring<br />Sli...
BACKGROUND<br />
It’s young. There’s growth.<br />87% know of <br />7% have an account<br />88% know of <br />40% have an account<br />-Pew...
Important Questions<br />Is your website ready to receive and convert?<br />Do you have positive customer testimonials?<br...
theconversationprism.com<br />
The Traditional Funnel<br />Hubspot.com<br />
The New Funnel<br />Hubspot.com<br />
Online Communication Channels<br />CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.<br />11<br />
Needs<br />Human Capital<br />Time<br />Technology:<br /><ul><li>Website + CMS + Analytics
Email communications</li></li></ul><li>
Non Digital Listening	<br />Ask your customers<br />Ask frontline employees<br />Ask co-workers<br />Ask competitors<br />
Listening Kit - Email Alert<br />Google Alerts<br />Social Mention<br />TweetBeep<br />Tweak your searches…<br />
Search Smart & Refine<br />Vancouver AND fundraiser<br />Blackberry –mobile –app<br />“Get it right”<br />BCIT OR “B.C.I.T...
Search for more than you…<br />Competitors<br />Segment leaders<br />Industry specific terms<br />Industry specific techno...
Do you have a physical storefront?<br />Claim your virtual places.<br />
Take the temperature:<br /><ul><li> Ask existing customers about communications
 Evaluate and observe competitors activities
 Follow industry leaders and evaluate</li></li></ul><li>Survey your customers<br />
COMMUNICATING<br />
By: Mark Smicklas @intersection1<br />
Answer the Social Telephone<br />
Social Media Optics<br />
Understand Different Ecosystems <br />
Understand Language<br />Twitter language looks bad on Facebook.<br />It looks worse on LinkedIn.<br />
SOME BEST PRACTICES<br />
Customer Service<br />CUSTOMER SERVICE<br />
KNOW YOUR AUDIENCE. CREATE VALUE<br />
HOST YOUR COMMUNITY<br />
Curate Content<br />CONTENT CURATION<br />
BE HELPFUL, BE AVAILABLE<br />
BRIDGE FROM THE DIGITAL<br />
CREATE CONVERSION OPPORTUNITIES<br />-PAYvment<br />
Some Conversions<br />Visit > 2 minutes<br />Like, Follow, Subscribe<br />Newsletter, Request a Quote<br />Phone, email<br...
MEASURING<br />
Social Media ROI for Small Business<br />
Use shortening to track all links you touch!<br /><ul><li>Time and number of clicks
Country of origin
Top Referrers - as seen </li></ul>TRY ITj.mp/ccbcit2010+ <br />
Google Analytics measures inbound traffic<br />
BROOMS, MAGNETS & FUNNELS – Your locus of control<br />
Getting Started<br />Start Listening<br />Think about content of value<br />Control your site - Blog if applicable<br />Al...
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Kemp Edmonds - Social Media Camp

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"Get on the Bus: A Social Media Story" Kemp Edmonds' presentation at Social Media Camp 2011

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  • The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]
  • Communicating Value leads to conversion
  • People buy from people
  • Lazy things on facebook and twitter post
  • You can measure it. Do you have the time to spend hours measuring ROI. As a small business owner you will know the ROI.
  • Kemp Edmonds - Social Media Camp

    1. 1. Social Media Communications Simplified<br />kempedmonds.com<br />
    2. 2. TODAY<br />Background<br />Tools<br />3 Steps to make it simple <br />Listening<br />Communicating<br />Measuring<br />Slides: j.mp/kempsocial<br />
    3. 3. BACKGROUND<br />
    4. 4.
    5. 5. It’s young. There’s growth.<br />87% know of <br />7% have an account<br />88% know of <br />40% have an account<br />-Pew Internet Research (US), Feb. 2010.<br />
    6. 6. Important Questions<br />Is your website ready to receive and convert?<br />Do you have positive customer testimonials?<br />Do you have a company blog?<br />Does your organization respond to email?<br />If you don’t have a great product or service…<br />Social Media often comes last and should.<br />
    7. 7.
    8. 8. theconversationprism.com<br />
    9. 9. The Traditional Funnel<br />Hubspot.com<br />
    10. 10. The New Funnel<br />Hubspot.com<br />
    11. 11. Online Communication Channels<br />CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.<br />11<br />
    12. 12. Needs<br />Human Capital<br />Time<br />Technology:<br /><ul><li>Website + CMS + Analytics
    13. 13. Email communications</li></li></ul><li>
    14. 14.
    15. 15. Non Digital Listening <br />Ask your customers<br />Ask frontline employees<br />Ask co-workers<br />Ask competitors<br />
    16. 16. Listening Kit - Email Alert<br />Google Alerts<br />Social Mention<br />TweetBeep<br />Tweak your searches…<br />
    17. 17. Search Smart & Refine<br />Vancouver AND fundraiser<br />Blackberry –mobile –app<br />“Get it right”<br />BCIT OR “B.C.I.T.” OR “British Columbia Institute of Technology” OR “BC Institute of Technology”<br />
    18. 18. Search for more than you…<br />Competitors<br />Segment leaders<br />Industry specific terms<br />Industry specific technologies<br />Related marketing or business terms<br />
    19. 19. Do you have a physical storefront?<br />Claim your virtual places.<br />
    20. 20.
    21. 21.
    22. 22. Take the temperature:<br /><ul><li> Ask existing customers about communications
    23. 23. Evaluate and observe competitors activities
    24. 24. Follow industry leaders and evaluate</li></li></ul><li>Survey your customers<br />
    25. 25. COMMUNICATING<br />
    26. 26.
    27. 27.
    28. 28. By: Mark Smicklas @intersection1<br />
    29. 29. Answer the Social Telephone<br />
    30. 30. Social Media Optics<br />
    31. 31. Understand Different Ecosystems <br />
    32. 32. Understand Language<br />Twitter language looks bad on Facebook.<br />It looks worse on LinkedIn.<br />
    33. 33. SOME BEST PRACTICES<br />
    34. 34. Customer Service<br />CUSTOMER SERVICE<br />
    35. 35. KNOW YOUR AUDIENCE. CREATE VALUE<br />
    36. 36. HOST YOUR COMMUNITY<br />
    37. 37. Curate Content<br />CONTENT CURATION<br />
    38. 38. BE HELPFUL, BE AVAILABLE<br />
    39. 39. BRIDGE FROM THE DIGITAL<br />
    40. 40. CREATE CONVERSION OPPORTUNITIES<br />-PAYvment<br />
    41. 41. Some Conversions<br />Visit > 2 minutes<br />Like, Follow, Subscribe<br />Newsletter, Request a Quote<br />Phone, email<br />Purchase<br />SOFT<br />HARD<br />
    42. 42. MEASURING<br />
    43. 43. Social Media ROI for Small Business<br />
    44. 44. Use shortening to track all links you touch!<br /><ul><li>Time and number of clicks
    45. 45. Country of origin
    46. 46. Top Referrers - as seen </li></ul>TRY ITj.mp/ccbcit2010+ <br />
    47. 47. Google Analytics measures inbound traffic<br />
    48. 48.
    49. 49. BROOMS, MAGNETS & FUNNELS – Your locus of control<br />
    50. 50.
    51. 51.
    52. 52. Getting Started<br />Start Listening<br />Think about content of value<br />Control your site - Blog if applicable<br />Always be measuring - Add Analytics<br />Start Communicating<br />
    53. 53.
    54. 54. FREE tools for online:<br />http://analytics.google.com<br />http://alerts.google.com<br />http://netvibes.com<br />http://slideshare.net<br />http://linkedIn.com<br />http://hootsuite.com<br />http://YouTube.com<br />http://Blogger.com OR http://Wordpress.org<br />http://bit.ly OR http://j.mp<br />http://search.twitter.com<br />Google URL Builder <br />Google Forms - http://docs.google.com<br />Facebook Advertising: http://facebook.com/ads<br />
    55. 55. Questions Welcome<br /> A version of this presentation is available for download and review anytime: j.mp/kempsocial<br />Find me at: kempedmonds.com<br />On Twitter: @kempedmonds<br />kempedmonds@gmail.com<br />Special thanks to Guy Steeves<br />

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