Jay Baer - Social Media Camp
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Jay Baer - Social Media Camp

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Jay Baer - Social Media Camp Jay Baer - Social Media Camp Presentation Transcript

  • A Method to the Madness:Creating Social Media Strategic Plans in 7 Steps
  • Social media is now the MOST POPULAR activity online
  • Social Networks Close the Gap
  • Stop Focusing on Tools
  • The Tools Always Change(!"!" Share of Search - 1999&!" )*+,," -./012"%!" 341*5061*" 789,622:"$!" ;</,6"#!" !"
  • 7 Step Process
  • 1. Build an Ark
  • 2. Listen
  • 3. What’s the Point?Awareness? Sales? Loyalty? Pick One.
  • Awareness Sales Loyalty Repeat/Unaware Aware Trial Advocate Enthusiast
  • 4. Analyze Audiences
  • Age Gender GeographyWho Are They? Who Do They Use Social Media?
  • Map Demographics to Social Technographics
  • We’re Not All Spielberg
  • 1,961 Entries300 Entries
  • 5. What’s Your One Thing?
  • Beware of theInvitation Avalanche
  • Passion is the Fuel of Social Media
  • What’s Your One Thing?Apple = InnovationDisney = MagicVolvo = SafetyCanucks = The CupYou = ????
  • Finding the OneThing Isn’t Easy
  • It’s About People, Not Logos
  • 6. Build Home Base & Outposts
  • Create a Strategic Ecosystem
  • 7. Pick Success Metrics
  • Awareness, Sales, Loyalty Measures
  • Pick 3Then See
  • Track Social-Specific Actions
  • Measure Behavior, Not Aggregation
  • Correlation vs. ROI New Customers RSS Subscribers FB Fans Inbound Links Social Mentions15001125750375 0 March April May June July August
  • The Goal is Not to be Good at Social Media.The Goal is to be Good at Business, Because of Social Media.
  • Jay BaerSocial Media Strategyconvinceandconvert.comnowrevolutionbook.com@jaybaer