Jay Baer - Social Media Camp

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Jay Baer - Social Media Camp

  1. 1. A Method to the Madness:Creating Social Media Strategic Plans in 7 Steps
  2. 2. Social media is now the MOST POPULAR activity online
  3. 3. Social Networks Close the Gap
  4. 4. Stop Focusing on Tools
  5. 5. The Tools Always Change(!"!" Share of Search - 1999&!" )*+,," -./012"%!" 341*5061*" 789,622:"$!" ;</,6"#!" !"
  6. 6. 7 Step Process
  7. 7. 1. Build an Ark
  8. 8. 2. Listen
  9. 9. 3. What’s the Point?Awareness? Sales? Loyalty? Pick One.
  10. 10. Awareness Sales Loyalty Repeat/Unaware Aware Trial Advocate Enthusiast
  11. 11. 4. Analyze Audiences
  12. 12. Age Gender GeographyWho Are They? Who Do They Use Social Media?
  13. 13. Map Demographics to Social Technographics
  14. 14. We’re Not All Spielberg
  15. 15. 1,961 Entries300 Entries
  16. 16. 5. What’s Your One Thing?
  17. 17. Beware of theInvitation Avalanche
  18. 18. Passion is the Fuel of Social Media
  19. 19. What’s Your One Thing?Apple = InnovationDisney = MagicVolvo = SafetyCanucks = The CupYou = ????
  20. 20. Finding the OneThing Isn’t Easy
  21. 21. It’s About People, Not Logos
  22. 22. 6. Build Home Base & Outposts
  23. 23. Create a Strategic Ecosystem
  24. 24. 7. Pick Success Metrics
  25. 25. Awareness, Sales, Loyalty Measures
  26. 26. Pick 3Then See
  27. 27. Track Social-Specific Actions
  28. 28. Measure Behavior, Not Aggregation
  29. 29. Correlation vs. ROI New Customers RSS Subscribers FB Fans Inbound Links Social Mentions15001125750375 0 March April May June July August
  30. 30. The Goal is Not to be Good at Social Media.The Goal is to be Good at Business, Because of Social Media.
  31. 31. Jay BaerSocial Media Strategyconvinceandconvert.comnowrevolutionbook.com@jaybaer

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