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Jay Baer - Social Media Camp

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Transcript

  • 1. A Method to the Madness:Creating Social Media Strategic Plans in 7 Steps
  • 2. Social media is now the MOST POPULAR activity online
  • 3. Social Networks Close the Gap
  • 4. Stop Focusing on Tools
  • 5. The Tools Always Change(!"!" Share of Search - 1999&!" )*+,," -./012"%!" 341*5061*" 789,622:"$!" ;</,6"#!" !"
  • 6. 7 Step Process
  • 7. 1. Build an Ark
  • 8. 2. Listen
  • 9. 3. What’s the Point?Awareness? Sales? Loyalty? Pick One.
  • 10. Awareness Sales Loyalty Repeat/Unaware Aware Trial Advocate Enthusiast
  • 11. 4. Analyze Audiences
  • 12. Age Gender GeographyWho Are They? Who Do They Use Social Media?
  • 13. Map Demographics to Social Technographics
  • 14. We’re Not All Spielberg
  • 15. 1,961 Entries300 Entries
  • 16. 5. What’s Your One Thing?
  • 17. Beware of theInvitation Avalanche
  • 18. Passion is the Fuel of Social Media
  • 19. What’s Your One Thing?Apple = InnovationDisney = MagicVolvo = SafetyCanucks = The CupYou = ????
  • 20. Finding the OneThing Isn’t Easy
  • 21. It’s About People, Not Logos
  • 22. 6. Build Home Base & Outposts
  • 23. Create a Strategic Ecosystem
  • 24. 7. Pick Success Metrics
  • 25. Awareness, Sales, Loyalty Measures
  • 26. Pick 3Then See
  • 27. Track Social-Specific Actions
  • 28. Measure Behavior, Not Aggregation
  • 29. Correlation vs. ROI New Customers RSS Subscribers FB Fans Inbound Links Social Mentions15001125750375 0 March April May June July August
  • 30. The Goal is Not to be Good at Social Media.The Goal is to be Good at Business, Because of Social Media.
  • 31. Jay BaerSocial Media Strategyconvinceandconvert.comnowrevolutionbook.com@jaybaer

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