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  • Twitter is a niche platform -There are somewhere in the neighborhood of 3K-5K Twitter users in Victoria vs. 180K Facebook users -13% of Americans use Twitter – up 5% from November 2010 -This platform is not right for everyone – takes some time to learn how to use it, takes daily participation to be an active part of the community Some Stats: -42% of users are between 30-49 (I have heard average age of 37 as well as 39 on Twitter vs 44 on LinkedIn) -81% of users follow less than 100 people -5% of the users create 75% of the content -24% of users check tweets several times/day -40% of active monthly users choose not to tweet at all -Approx 460K new accounts created/day on average -Users send 200 million tweets/day OR approx billion tweets per week (vs. 350 million/week in March of 2010) -183% increase in mobile users from 2010 to 2011 For comparison: FB (2004) – 800 million Twitter (2006) – 200 million LinkedIn (2003) – 115 million Google+ (2011) – 50 million Side note: Oprah joined Twitter in January of 2009 – 43% jump in Twitter traffic – by April 2009 there were 6 million users
  • -Know, like & trust factor
  • Hot Tip: Look for opportunities to connect people! -Actively refer business to others & they will be more likely to refer back to you -The more you refer business to others, connect people with common interests, share other people’s content, etc. - they will try to return the favour
  • -Just like any other type of relationship marketing – you will get out of Twitter, what you put into it. -If you make the time to be a regular part of the community you want to do business with, you can build relationships that will lead to business.
  • -Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
  • -Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
  • -Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
  • Being ‘salesy’ too soon – rookie move – use the 80/20 rule Boring = no value added (i.e. Foursquare check-ins posted on Twitter without a comment) Too much automation (i.e. Auto DMs or setting tweets to auto pilot with no reply…)
  • Hootsuite
  • Hootsuite
  • -Buffer -Great if you are only using Twitter or FB & Twitter (since you need to post manually in FB anyway)
  • Success can include will include ↑ # of followers, ↑ # of interactions (@mentions), ↑ in # of RTs -↑ in Klout score Success will depend on your goals…What are your goals? Awareness? Customer Service? Get new business? – Thru referrals from existing connections, or brand new clients? Ultimately – after a one year period (of sustained effort), have marketing costs gone down? Or did you see an increase in qualified leads that turned into sales?

Advanced twitter strategies for business Advanced twitter strategies for business Presentation Transcript

  • Social Media CampWorkshop Series 2012: VictoriaAdvanced Twitter Strategies for Business! #yyj #smcws @JUHLiSELBy
  • Today we will cover:• The magic formula for getting business on Twitter• How to get more followers!• How to find & gently target relevant people & influencers• Top 5 mistakes people make on Twitter• Whats NEW on Twitter for 2012• Important time management tips & how to measure success• What to tweet & follow-up resources @JUHLiSELBy
  • Where areyou on your Twitter Journey? @JUHLiSELBy
  • Where areyou on your Twitter Journey?@JUHLiSELBy
  • Exponential Growth ContinuesGraph via Ignite Social Media @JUHLiSELBy
  • “It took Twitter threeyears, two monthsand one day to reachour first billion Tweets.Today, there are overa billion Tweets sentevery three days.” @JUHLiSELBy
  • Some Twitter Stats for 2012 •500+ million users [140 million active] •15% of internet users are on Twitter •55% are 35+ years • Average age is 37 •60% women, 40% men @JUHLiSELBy
  • People love Twitter because…• It’s a great platform for : – Sharing info – Getting real-time news – Meeting new people – Staying in touch with people you know – Customer service @JUHLiSELBy
  • How will this help my business? @JUHLiSELBy
  • Twitter is an open channel •Research & monitoring •Platform to share, entertain, inform & show some personality! •Being responsive helps your know, like & trust factor @JUHLiSELBy
  • Look for opportunity…
  • What’s the magic formula for getting business from Twitter?• Find your target audience• Find strategic alliances• Answer questions on your area of expertise• Make recommendations• Connect people!• Be yourself• Be human• Be patient & consistent• Do unto others… @JUHLiSELBy
  • Why do people connect with brands/businesses on Twitter?• To show affiliation or support• To see interesting content• To get freebies, discounts, or samples – or may have followed to enter a contest• To receive insider information about products & services or upcoming events
  • Why do people connect with brands/businesses on Twitter?• Behind the scenes perspectives• To see how brands respond to the negative• Customer service
  • Top 12 tips to get more followers1. Complete your profile so you look real!2. Consistently share content relevant to the target audience you want to attract @JUHLiSELBy
  • Top 12 tips to get more followers3. Use relevant hashtags for more exposure4. Import your email contacts & follow relevantpeople you know @JUHLiSELBy
  • Top 12 tips to get more followers5. Follow people who could be a good fit for yourproduct/service6. Follow relevant keywords and talk to people! Twitter.com/search-advanced search.twitter.com @JUHLiSELBy
  • Top 12 tips to get more followers7. Participate in Twitter chats8.Share great content you have created @JUHLiSELBy
  • Top 12 tips to get more followers9. Put your Twitter handle on everything (@yourname) – biz cards, email signature, etc.10. Run a contest or use Twitter ads (coming soon) @JUHLiSELBy
  • Top 12 tips to get more followers11. Report live from events like #SMCamp @JUHLiSELBy
  • Top 12 tips to get more followers12. Create a Storify story and notify people @JUHLiSELBy
  • How to Find Your Target Audience
  • How to Find Influencers… @JUHLiSELBy
  • And gently target them to build relationships @JUHLiSELBy
  • Top 5 Mistakes People Make on Twitter1. Being too ‘salesy’ too soon2. Being boring or too repetitive3. Too much chit chat without a purpose4. Too much automation5. Being negative without a purpose
  • What’s NEW on Twitter? →Improved Search & Filtering @JUHLiSELBy
  • What’s NEW on Twitter? →Enhanced #Discover section @JUHLiSELBy
  • What’s NEW on Twitter? →Email notifications @JUHLiSELBy
  • What’s NEW on Twitter? →Embedding tweets @JUHLiSELBy
  • What’s NEW on Twitter? →Embedding streams@JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  • What’s NEW on Twitter? →Self-serve ads for small biz [coming soon] Promoted Accounts @JUHLiSELBy
  • What’s NEW on Twitter? →Self-serve ads for small biz [coming soon] Promoted Tweets @JUHLiSELBy
  • Twitter Time Management →Organize by List! →Give yourself a time limit! @JUHLiSELBy
  • Twitter Time Management
  • Twitter Time Management
  • Monitoring & Measuring
  • Measuring
  • Measuring
  • Final Tips•Invest in a smartphone•Go to a Tweet up
  • Questions?
  • Thank you! Tweet Me Maybe? /JUHLiSELBySocialMedia @JUHLiSELBy juhliselby@hotmail.com 250-686-7988