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Adarsh Pallan - Social Media Camp
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Adarsh Pallan - Social Media Camp






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    Adarsh Pallan - Social Media Camp Adarsh Pallan - Social Media Camp Presentation Transcript

    • Location-Based Campaign Management Tips and tools on building and running an effective location-based marketing campaign Check-in and tweet using #SMCV11
    • Adarsh Pallian • CEO, Geotoko.com • Founded Geotoko in May, 2010www.geotoko.com • Located in Vancouver, BC • @pallian on twitter
    • “simply put, location changes everything.” - matthew honan, wired magazine
    • “simply put, location changes everything.” -­‐  ma%hew  honan,  wired  magazine  
    • 5 Billion Mobile Users Worldwide in 2010FOURSQUARE FACEBOOK PLACES10+ million users, 2 million daily check-ins, 30+ million Facebook Places users,60% US and 40% international 1.5 million local businesses on FB Places 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device  
    • After less than two years on the market, location-based apps such as Foursquare are now used by 16% of all online adults…an adoption rate that took Twitter twice as long to achieve  
    • What is a check-in?
    • Foursquare Specials
    • Managing and measuring check-ins, tips, THE PROBLEM reviews, photos and tweets yourcustomers leave across all your locations…
    • …couldTHE PROBLEM be a problem.
    • Welcome, Geotoko
    • Geotoko provides an easy-to-use web-based dashboard for businesses to create, manage and measuretheir location-based marketing campaigns across multiple platforms and venues.
    • 01 Create 02 TrackBuild and distribute deals Aggregate in-depth, real-timeand promotions on multiple data to deliver meaningfulLBS like foursquare and metrics, actionable insightsfacebook places. and measurable ROI • Sweepstakes • Intelligence (heatmap) • Daily Giveaways • Geo-Score • Instant Win • Demographics • Loyal Visitors • Location analytics • Door Crashers • Social influence • Club card • Behavioral patterns
    • Lets talk analytics.
    • Location Intelligence
    • Location Intelligence
    • Social Influence
    • Check-in Details
    • Batch Location Upload
    • Easy to use wizard
    • 01 Create a strategyEvaluate internal resources, past performance and future objectives.Extracting location-based marketing ROI requires patience, preparation andforesight.02 Establish MetricsTake advantage of our analytics platform and customize this arsenal toreflect the organization’s broader business goals and a formalized plan forgeo-social analytics.03 BenchmarkCreate performance targets before launch and continuously monitor bothinternal progress and external developments (activity of competitors) in thegeo-social space.
    • Welcome to the future
    • Thank Youadarsh@geotoko.com 778 858 4967 @pallian