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Location-Based Campaign Management    Tips and tools on building and running an effective           location-based marketi...
Adarsh Pallian                  • CEO, Geotoko.com                  • Founded Geotoko in May, 2010www.geotoko.com         ...
“simply put, location changes everything.”            - matthew honan, wired magazine
“simply put, location changes everything.”            -­‐	  ma%hew	  honan,	  wired	  magazine	  
5 Billion Mobile Users Worldwide in 2010FOURSQUARE                                      FACEBOOK PLACES10+ million users, ...
After less than two years on the  market, location-based apps such   as Foursquare are now used by        16% of all onlin...
What is a check-in?
Foursquare Specials
Managing and measuring check-ins, tips,                THE PROBLEM     reviews, photos and tweets yourcustomers leave acro...
…couldTHE PROBLEM       be a problem.
Welcome, Geotoko
Geotoko provides an easy-to-use  web-based dashboard for businesses      to create, manage and measuretheir location-based...
01 Create                     02 TrackBuild and distribute deals   Aggregate in-depth, real-timeand promotions on multiple...
Lets talk analytics.
Location Intelligence
Location Intelligence
Social Influence
Check-in Details
Batch Location Upload
Easy to use wizard
01 Create a strategyEvaluate internal resources, past performance and future objectives.Extracting location-based marketin...
Welcome to the future
Thank Youadarsh@geotoko.com   778 858 4967      @pallian
Adarsh Pallan - Social Media Camp
Adarsh Pallan - Social Media Camp
Adarsh Pallan - Social Media Camp
Adarsh Pallan - Social Media Camp
Adarsh Pallan - Social Media Camp
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Transcript of "Adarsh Pallan - Social Media Camp"

  1. 1. Location-Based Campaign Management Tips and tools on building and running an effective location-based marketing campaign Check-in and tweet using #SMCV11
  2. 2. Adarsh Pallian • CEO, Geotoko.com • Founded Geotoko in May, 2010www.geotoko.com • Located in Vancouver, BC • @pallian on twitter
  3. 3. “simply put, location changes everything.” - matthew honan, wired magazine
  4. 4. “simply put, location changes everything.” -­‐  ma%hew  honan,  wired  magazine  
  5. 5. 5 Billion Mobile Users Worldwide in 2010FOURSQUARE FACEBOOK PLACES10+ million users, 2 million daily check-ins, 30+ million Facebook Places users,60% US and 40% international 1.5 million local businesses on FB Places 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device  
  6. 6. After less than two years on the market, location-based apps such as Foursquare are now used by 16% of all online adults…an adoption rate that took Twitter twice as long to achieve  
  7. 7. What is a check-in?
  8. 8. Foursquare Specials
  9. 9. Managing and measuring check-ins, tips, THE PROBLEM reviews, photos and tweets yourcustomers leave across all your locations…
  10. 10. …couldTHE PROBLEM be a problem.
  11. 11. Welcome, Geotoko
  12. 12. Geotoko provides an easy-to-use web-based dashboard for businesses to create, manage and measuretheir location-based marketing campaigns across multiple platforms and venues.
  13. 13. 01 Create 02 TrackBuild and distribute deals Aggregate in-depth, real-timeand promotions on multiple data to deliver meaningfulLBS like foursquare and metrics, actionable insightsfacebook places. and measurable ROI • Sweepstakes • Intelligence (heatmap) • Daily Giveaways • Geo-Score • Instant Win • Demographics • Loyal Visitors • Location analytics • Door Crashers • Social influence • Club card • Behavioral patterns
  14. 14. Lets talk analytics.
  15. 15. Location Intelligence
  16. 16. Location Intelligence
  17. 17. Social Influence
  18. 18. Check-in Details
  19. 19. Batch Location Upload
  20. 20. Easy to use wizard
  21. 21. 01 Create a strategyEvaluate internal resources, past performance and future objectives.Extracting location-based marketing ROI requires patience, preparation andforesight.02 Establish MetricsTake advantage of our analytics platform and customize this arsenal toreflect the organization’s broader business goals and a formalized plan forgeo-social analytics.03 BenchmarkCreate performance targets before launch and continuously monitor bothinternal progress and external developments (activity of competitors) in thegeo-social space.
  22. 22. Welcome to the future
  23. 23. Thank Youadarsh@geotoko.com 778 858 4967 @pallian
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