Marketing and Branding -Adding Social Media to Traditional Best Practices By: Jennifer Parness Twitter: @infinite_design Linked-In: linkedin.com/in/infinitehorizons Facebook: facebook.com/jennifer.parness
We have to change with the times! If you do not recognize change and move forward you will be left behind! Unemployment rates are up People are not spending their money in the same ways that they use to Businesses need to get creative If you resist- you will be left behind!
Social Media is another marketing tool to add to your existing strategy.
B.L. Ochman from business week: “For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time.”
So what do I do now? Set-up credible groups on Facebook, Flickr, Twitter and other Social Networking sites. Decide what social media platform will work best for you. Have a strong brand Identity online and offline Build your network
Marketing online is different that marketing offline.
More and more businesses are learning that they need to listen to the customer instead of Telling the customer what the need to buy. Customers are more informed than they used to be! There is conversation going on about brands, products, and services on a because of the internet and social media
Online marketing is: About building relationships Having conversations with consumers Listening to what is being said Showing a different side of your brand Learning more about your target audience Paying attention to what your competition is doing Building your Network
Offline Marketing is: Creating brand awareness through advertising to consumers Targeting a specific group, type of consumer or demographic. i.e. billboards Using visual content to deliver you message Communication to the consumer Delivering a specific message that you want the consumer to receive
Which one? There are benefits to both online and offline marketing…
Benefits of a Social Media Marketing More online conversations about your brand A successful Social Media Marketing campaign leads more talk about your brand online. Be more informed on what your consumers want Low Cost Marketing Results are measurable. I.e. Facebook pages- #of fans
Benefits of “Traditional Marketing Visually engages your target It’s tangible Local advertising to drive potential customers to your location or service Radio ads are still a proven way to increase awareness of your company Provides information that consumers can take away and review on their own time schedule Creates brand awareness
You can build a stronger brand by using both methods
Combining Methods can: Increase overall brand awareness Different tools to use for marketing products or services Reach both local and global targets Expand your network Make connections that can increase your business Online efforts are limited to people who are online Reach several types of audiences
Conclusion: There are different benefits to each type of marketing. Using them together gives you a higher level of brand awareness and increases your bottom line.