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  • 1. BUSINESS DEVELOPMENT / BRANDING USING LINKEDIN Rockford Social Media Bootcamp – 7/24/09
  • 2. Dana VanDen Heuvel Dana is the founder of The MarketingSavant Group and a widely recognized specialist in emerging marketing technologies such as blogging, social media, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana is the creator of the American Marketing Association “TechnoMarketing” training series and the author of the AMA Marketech ’08 guide to marketing technology.
  • 3. After-Event Slides & Resources  The slides and resource links are available electronically after the event: clients.marketingsavant.com/socialmediabc
  • 4. EXPECTATIONS!  What questions brought you here?  What do you need to bring back?  What are you doing with social networking & social media today?  What do you expect to be able to DO after tomorrow?  How should success LOOK, FEEL and SOUND?
  • 5. Social Networking Q: What is “social networking”? A: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.
  • 6. Social Networking “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.”
  • 7. Top 10 Social Networking Opportunities 1. Create an online profile that attracts attention and opportunities 2. Tap into the hidden job market and prepare for the killer interview 3. Recruit qualified candidates, donors, volunteers, anyone… 4. Launch, market, and advertise your products & services 5. Develop an online platform that promotes you & your organization as useful, helpful experts
  • 8. Top 10 Social Networking Opportunities 6. Develop your fan base 7. Publicize a cause, campaign or nonprofit org. 8. Share and exchange business information with fellow business contacts 9. Conduct field or market research on a niche or demographic 10. Find and analyze potential partners, investors or vendors
  • 9. Over Half of Online Adults…  75% of online adults 18-24 have a profile on a social network site  57% of online adults 25-34 have a profile on a social network
  • 10. All the Digital People
  • 11. Map Out Your Cyber- Social Citizenship
  • 12. Networking Fundamentals
  • 13. We’re All Connected Q: What do Santa Claus, The Easter Bunny and “six degrees of separation” have in common? A: People all around the world believe in them, but they’re all myths.
  • 14.  You want to tailor your social networking to the “real you” not the “ideal, I could do this but after two weeks I’m going to be back to my old self and people will wonder where I am, self”  All things being equal, people will generally do business with, and refer business to, those people they know, like and trust.
  • 15. 7 Keys to a Powerful Network 1. Your Character 2. Your Competence 3. Relevance of the people you know 4. Information you have about your network 5. Strength of your relationships 6. Number of people in your network 7. Diversity (of your network) Source: The Virtual Handshake
  • 16. Weekly Social Networking Strategies 1. Set Your Networking Goals 2. Block Out Time To Network
  • 17. Set Your Networking Goals  Make a plan  The missing piece in most networking strategies is the alignment of your activities with your business objectives  ASK YOURSELF:  What do you want to accomplish with online networking?  How does that differ from where you’re at now?  What’s working, what’s not?
  • 18. Block Out Time To Network  The more people you know, the less well you know them  What’s your action threshold?  Your ability to actively network to both add & derive value  In order to be proactive, and not just re-active, the threshold is usually higher  Put it on the calendar  ASK YOURSELF:  When’s your ideal networking time?  How much time are you devoting/prepared to devote?
  • 19. Contact Map
  • 20. Workbook Time!
  • 21. Yes, that workbook…
  • 22. Let’s Talk LinkedIn
  • 23. First, A Bit About Profiles  Your profile, on any network, is not a resume  Your profile maps to your goals  Network, job hunt, sell, attract, influence  Thou shalt have a complete profile  40x more likely to succeed when complete  Public profiles are productive profiles  “Butwhat about those creepy Internet people?”
  • 24. What is LinkedIn?  LinkedIn is a business- oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking.  As of February 2009, it had more than 35 million registered users, spanning 170 industries.
  • 25. How do we get LinkedIN?  90% of all LinkedIn members joined in response to an invitation from an existing member  25 new professional members join every minute of every day
  • 26. Building Your Reputation on LinkedIn
  • 27. Regularly Search and Answer Questions in Linkedin Answers Section
  • 28. Using LinkedIn for Business Development 1. Connect with Clients, Former Clients and Prospects 2. Use Search to Find Appropriate Contact People at Target Companies 3. Use Search to Find Background Information on Prospect Personnel
  • 29. Creating the Ideal LinkedIn Profile 1) Upload a Good Photo 2) Complete Your Entire Profile, Including Previous Jobs 3) Use Email Address as Your Last Name
  • 30. Creating the Ideal LinkedIn Profile 4) Use Keywords Liberally in Your Profile 5) Link to Web Sites using Keywords 6) Link to Blog RSS Feed
  • 31. Creating the Ideal LinkedIn Profile 7) Update Profile Often, but don’t overdo it  Participation in Q&A, groups, adding jobs, projects and the like and adding connections are all considered updates! 8) Create Status Updates (like Twitter and Facebook Status)
  • 32. Creating the Ideal LinkedIn Profile 9) Use LinkedIn Applications to increase your social footprint and further automate your update regiment.
  • 33. Activate Linkedin Applications and Connect to Content You or Your Company Creates  WordPress & Bloglink  SlideShare & Google Presentation  Company Buzz (Twitter Search)
  • 34. Creating the Ideal LinkedIn Profile 10) Invite Anyone You Meet in a Business Setting 11) Use Custom Intro Text
  • 35. Creating the Ideal LinkedIn Profile 12) Find Connections Through Linkedin Search o Name o Company o Location o Keyword
  • 36. Browse Your Connections’ Connections to Find People you Missed or Forgot
  • 37. Invite Contacts From Your Outlook and/or Webmail Databases
  • 38. 13) Liberally Provide and Creating the Ideal Request LinkedIn Profile Recommendations o Use Custom Invite Text o Provide Some Guidance to Reviewer on Possible Themes/Keywords
  • 39. LinkedIn Messages – Break Through the Clutter 14) Send Messages to Connections about Events, Job Openings, Requests for assistance, etc.
  • 40. Creating the Ideal LinkedIn Profile 15) Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect 16) Consider Creating Your Own Group 17) Join the Link Greater Green Bay Group! 18) Join the New North Social Media Breakfast Group
  • 41. Network Socially “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.” GET OUT THERE!
  • 42. LinkedIn Q&A Need help after the presentation? Email dana@marketingsavant.com