A Social Media Evolution - Whats Next

A Social Media Revolution > What s What’s Next ?

Jeffrey Stewart ff Partner, CTO A Social Media Evolution Phone: 815.262.7252 > Wh t’ What’s N t? Next? Fax: 815.962.2189 stew@trekk.com www.Trekk.com It’s about Integration, Twitter.com/JeffreyAStewart Facebook.com/JAStewart Conversations and Influence LinkedIn.com/in/jeffreyastewart LinkedIn com/in/jeffreyastewart

Where Have We Been? Where Are We Now? Where are we Going ?

The Mass Media Bubble

Rise of Digital Media se o g ta ed a

Social Media’s Global Reach

Waaayyy B k In W Back

Presidential Campaign Trends “Thomas Jefferson used newspapers to win the p ff p p presidency, y F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money. But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a l h sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.” ‐ The New York Times

Obama Email Updates • Email Alerts • News Releases • Event Reminders • Solicitations • Email Newsletters • 13M+ Addresses • 1B+ Messages

Cause or Effect? The Obama campaign had Unprecedented Social Media usage Could popular culture be too far behind? How many h H heard mention of d ti f Twitter This time last year?

Tonight Show with Conan O’Brien Twitter Tracker

Late Night with Jimmy Fallon The Bryan Brinkman Experiment @ y @bryanbrinkman

“ Twitter is a passing fad that is sweeping the nation ” John Stewart, 2009

Where Are We Now?

Whitehouse Open for Questions?

Helen Thomas: Helen Thomas: Obama “controlling the press” Protector of the Public ? Or protector of the Status Q ? S Quo

Organizations have natural defenses that fight Ch Change "I would rather be tied up to stakes in the I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account,” – Maureen Dowd "I don't know anything about the Twitter.“ "You know what it reminds me of," the host said, "I'm thinkin' of, h d f" h h d "' h k ' f oh yeah, a waste of time.“ – David Letterman Bill Maher ‐ Twittering users are displaying the self absorption that will destroy us all

The Change Constant

Biz Stone on where change originates

But Many Do Get It

What are they Doing ? • Status • Blogs Bl • Wiki’s • Discussions • Reviews A meme (pronounced /ˈmiːm/, rhyming with "cream"[1]) is a postulated unit or element of cultural cream [ ]), is a postulated unit or element of cultural ideas, symbols or practices, and is transmitted from one mind to another through speech, gestures, rituals, or g p ,g , , other imitable phenomena.

Bookmark Sharing

Finding Looking For Something

Twittering

Googling

Facebooking

Binging

Social network and blogging sites are now the f fourth most popular activity h on the Internet

How many degrees away are you from Kevin Bacon?

Your Social Graph

Don t cross the streams. Don't cross the streams It would be bad…

Ads can become Socially Aware …Bad?

Some are organized to Deliver Others Not

It’s about Reputation and Influence

Where are we Going ?

Roads? Where we re Roads? Where we’re going, we don’t need roads.

Wired’s Kevin Kelly - "Web 3.0" We have to get better at The price of The price of believing the impossible. personalization is transparency… transparency… It’s easier to Google The World Wide Web, as then to remember we know it, is only 5,000 k it i l 5 000 days old. Attention is the only currency of value, the only scarcity left.

Is your next laptop in the Clouds?

Or via wireless and mobile

Jeremiah Owyang defines 5 Era’s of th Social W b E ’ f the S i l Web

Will we use Real-Time Search?

Redfines Email Email, Messaging, Collaboration?

Can it search the Semantic Web?

“We turn the world of blogs into math” "Doritos munchers bikers for Doritos munchers, bikers for Obama, MINI Coooper enthusiasts. Once [J.D. Power] has sorted bloggers into tribes, it can start digging for correlations between tribes and products." Stephen Baker The Numerati Can it tell you how people Feel ?

Integrate Integrate Integrate g

SFDC Service Cloud

Skittles.com Skittles com

API s API’s like those from enable you to manage Connections between platforms and People

You can p ug into the ou ca plug to t e Pulse of the Web

Social graphs can be used to build Circles of Trust and Influence

Seed the Clouds With web-to-everywhere •Search Engines Meta‐Data Keywords •Social Search Bookmarks Refer a Friend R f Fi d •Semantic Search Structures Microfomats

Sustain Your Buzz Via Streams / Memes/ Waves → Initiate Conversations → Cultivate Recommendations → Establish Reputation → Establish Reputation → Influence Perceptions → Trust Though Authenticity

Create message Roadmaps to strategically engage

Define and Track Touchpoints To ch oi ts for measuring ROI

In the future, Marketing Communications will be integrated with ALL Media to influence behavior The time is now to start adopting Influence Marketing

See your future. future Be your future. May, make, May, make, make it, make it. k it Make your future

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A Social Media Evolution - Whats Next

by Social Media Bootcamp on Aug 03, 2009

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