Jeffrey Stewart ff Partner, CTO A Social
Media Evolution Phone: 815.262.7252 > Wh t’ What’s N t? Next? Fax: 815.962.2189 email@example.com www.Trekk.com It’s about Integration, Twitter.com/JeffreyAStewart Facebook.com/JAStewart Conversations and Influence LinkedIn.com/in/jeffreyastewart LinkedIn com/in/jeffreyastewart
Presidential Campaign Trends “Thomas Jefferson
used newspapers to win the p ff p p presidency, y F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money. But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a l h sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.” ‐ The New York Times
Organizations have natural defenses that
fight Ch Change "I would rather be tied up to stakes in the I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account,” – Maureen Dowd "I don't know anything about the Twitter.“ "You know what it reminds me of," the host said, "I'm thinkin' of, h d f" h h d "' h k ' f oh yeah, a waste of time.“ – David Letterman Bill Maher ‐ Twittering users are displaying the self absorption that will destroy us all
What are they Doing ?
• Status • Blogs Bl • Wiki’s • Discussions • Reviews A meme (pronounced /ˈmiːm/, rhyming with "cream") is a postulated unit or element of cultural cream [ ]), is a postulated unit or element of cultural ideas, symbols or practices, and is transmitted from one mind to another through speech, gestures, rituals, or g p ,g , , other imitable phenomena.
Wired’s Kevin Kelly - "Web
3.0" We have to get better at The price of The price of believing the impossible. personalization is transparency… transparency… It’s easier to Google The World Wide Web, as then to remember we know it, is only 5,000 k it i l 5 000 days old. Attention is the only currency of value, the only scarcity left.