A Social Media Revolution >
What’s Next ?
Partner, CTO A Social Media Evolution
Phone: 815.262.7252 > Wh t’
What’s N t?
It’s about Integration,
Conversations and Influence
Where Have We Been?
Where Are We Now?
Where are we Going ?
Presidential Campaign Trends
“Thomas Jefferson used newspapers to win the p
ff p p presidency,
F.D.R. used radio to change the way he governed, J.F.K. was
the first president to understand television, and Howard
Dean saw the value of the Web for raising money. But
Senator Barack Obama understood that you could use the Web
to lower the cost of building a political brand, create a
sense of connection and engagement, and
dispense with the command and control method of governing to
allow people to self-organize to do the work.”
‐ The New York Times
Protector of the Public ?
Or protector of the
Status Q ?
Organizations have natural defenses
that fight Ch
"I would rather be tied up to stakes in the
I would rather be tied up to stakes in the
Kalahari Desert, have honey poured over me
and red ants eat out my eyes than open a
Twitter account,” – Maureen Dowd
"I don't know anything about the Twitter.“ "You know
what it reminds me of," the host said, "I'm thinkin' of,
h d f" h h d "' h k ' f
oh yeah, a waste of time.“ – David Letterman
Bill Maher ‐ Twittering users are displaying the
self absorption that will destroy us all
What are they Doing ?
A meme (pronounced /ˈmiːm/, rhyming with
"cream") is a postulated unit or element of cultural
cream [ ]), is a postulated unit or element of cultural
ideas, symbols or practices, and is transmitted from one
mind to another through speech, gestures, rituals, or
g p ,g , ,
other imitable phenomena.
Roads? Where we re
Roads? Where we’re
going, we don’t need
Wired’s Kevin Kelly - "Web 3.0"
We have to get better at
The price of
The price of believing the impossible.
It’s easier to Google
The World Wide Web, as then to remember
we know it, is only 5,000
k it i l 5 000
Attention is the only currency of value, the only scarcity left.
“We turn the world of blogs into math”
"Doritos munchers bikers for
Doritos munchers, bikers for
Obama, MINI Coooper
enthusiasts. Once [J.D. Power]
has sorted bloggers into
tribes, it can start digging for
correlations between tribes
Can it tell you how people Feel ?