Social Media Strategies for Certified Staging Professionals - Las Vegas January 2011

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Social Media Academy for Women is a premiere training company. We offer a curriculum of social marketing courses as well as design custom training programs. We work with women and the companies who market to women to strategically raise their brand's social equity.

Helping you harness the power of social technologies and strategic alliances to create meaningful, profitable connections, brand awareness and consumer interactions is why we love what we do, everyday.

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  • Social Media Strategies for Certified Staging Professionals - Las Vegas January 2011

    1. 1. Building your Social Worth - Harnessing the Power of Social Media for Visibility, Credibility and Marketability Presented By: Lisa McKenzie, Cindy Ratzlaff & Francine Allaire CSP Convention Vegas 2011
    2. 2. About SMAW More than 70 years of combined business, branding, marketing and sales intelligence. Cindy, Lisa and Francine are the founders of the Social Media Academy for Women, offering training programs to help small business owners, entrepreneurs and experts promote themselves and their business through Social Media. They also work with Fortune 500 companies on developing cross marketing strategies through their consulting firm, Red Carpet Strategies.     Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    3. 3. Outline for today <ul><li>The Brand of YOU </li></ul><ul><li>Keywords Marketing </li></ul><ul><li>Facebook Targeted Marketing </li></ul><ul><li>Local Based Marketing </li></ul><ul><li>Twitter for Business </li></ul><ul><li>Video Marketing for Stagers </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    4. 4. Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social =
    5. 5. <ul><li>Clear brand = who are you </li></ul><ul><li>Your niche = who do you serve </li></ul><ul><li>Your message = what you communicate </li></ul>Social Media Strategy
    6. 6. What the? Clear Brand Message
    7. 7. Keywords are KING! Key Words + Strategy = Visibility, Credibility, Access, Opportunities
    8. 8. Real Estate Finance Business Design Décor Makeover Effective use of Keywords Home Stagers Design Real Estate HOT TIP #1 = Make a list of 20 industry related Keywords and use a few in your posts EVERYDAY
    9. 9. Personal Profile for Stagers Business Page +
    10. 10. <ul><li>What are your Goals? </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Attract new clients </li></ul><ul><li>Develop relationships with Realtors </li></ul><ul><li>HOT TIP #2 - Build all your communications/posts around your goals. </li></ul>Strategy Chatting about what you had for dinner everyday won’t bring you clients!
    11. 11. <ul><li>HOT TIP #3 - Post Everyday to stay Top-of-Mind as a leader in your industry. </li></ul><ul><li>Share pictures and videos of your work </li></ul><ul><li>Post staging/décor tips </li></ul>Strategy Your next client is watching!
    12. 12. Free service to list your business and attract local customers. Sign up at Google.com/local/add
    13. 13. Step 1 - Open a Gmail account Step 2 - Register your business name and address, use local number, avoid toll free HOT TIP #4 - Reach out to real potential customers who are already making an effort to find you. FREE local based Marketing
    14. 14. Twitter for Stagers Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 #CSPVegas
    15. 15. <ul><li>Me “Tweet?” </li></ul><ul><li>Seriously? </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    16. 16. <ul><li>What is Twitter? </li></ul><ul><li>Twitter is a micro-blogging platform that is highly optimized to create brand awareness for YOU and your offerings. </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 TRUST US! Sure I can recommend a great stager in your area. I met her on Twitter.
    17. 17. Why can Twitter do for me? <ul><li>Every Tweet is a mini-advertisement about YOU and your business going out onto the internet 4-5 times per day </li></ul><ul><li>Twitter creates the impression that YOU are everywhere. </li></ul><ul><li>Twitter gives you “social equity.” Social equity creates buzz about you and your brand. </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    18. 18. <ul><li>Every Tweet = advertisement for YOU and YOUR SERVICES . </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    19. 19. <ul><li>Every Tweet is a unique URL creating a digital footprint for your brand or SEO. </li></ul><ul><li>HOT TIP #1 - Always keep your Tweets to 120 character or less to encourage Re-Tweet’s </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Tweeting
    20. 20. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    21. 21. Connections for Stagers <ul><li>Local Real Estate agents </li></ul><ul><li>Local Home Owners </li></ul><ul><li>Local Contractors </li></ul><ul><li>Local Builders </li></ul><ul><li>Local Relocation Specialists </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    22. 22. Help Locals Find You <ul><li>Tweet regularly about: </li></ul><ul><li>Your town </li></ul><ul><li>Your state </li></ul><ul><li>Local landmarks </li></ul><ul><li>High profile events in your town </li></ul><ul><li>Important leaders in your town or area </li></ul><ul><li>New hires at major corporations in your town </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    23. 23. What to Post Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>Links to articles about real estate prices, sales and the market in your town </li></ul><ul><li>Tips that show how much you know and love your business </li></ul><ul><li>Valuable advice your followers can use, even without you </li></ul><ul><li>Restaurants, events, people and news about your town </li></ul>
    24. 24. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 HOT TIP #2: Post before and after photos to Twitpic.com
    25. 25. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    26. 26. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>HOT TIP #3: </li></ul><ul><li>Register your Twitter account with the Yellow Pages of Twitter: http://Twellow.com </li></ul>Visibility Strategies
    27. 27. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Visibility Strategies
    28. 28. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>Follow and tweet with leaders in your industry and people you meet here: </li></ul><ul><li>@CSPStaging </li></ul><ul><li>@ChristineRaeCSP </li></ul><ul><li>@JacksonLaneWest </li></ul><ul><li>@BodineBalasco </li></ul><ul><li>@SMAW </li></ul>HOT TIP #4 Visibility Strategies
    29. 29. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Tweet from jobs on your mobile device HOT TIP #5 Visibility Strategies
    30. 30. Daily Twitter Checklist Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>Follow everyone who follows you </li></ul><ul><li>Create Twitter lists of your favorite peeps </li></ul><ul><li>Respond to @replies and DM’s </li></ul><ul><li>Give an expert tip every day </li></ul><ul><li>Mention your town at least once a day </li></ul>
    31. 31. Weekly Twitter Checklist Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>Post link to your blog </li></ul><ul><li>Post link to sign up for your newsletter </li></ul><ul><li>Post link to your website </li></ul><ul><li>Demonstrate your expertise in your tweets </li></ul><ul><li>Praise a local business, official, function etc. </li></ul>
    32. 32. Action Item #1 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Register at Twellow.com
    33. 33. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Sign up for a Twitpic.com account Action Item #2
    34. 34. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Mention your town every day Action Item #3
    35. 35. <ul><li>Use Videos to boost your marketing </li></ul><ul><li>“ Emotions create reactions which lead to actions, and videos are very powerful at eliciting emotions, and at creating a connection with a topic or person.” </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Video Marketing for Stagers
    36. 36. Why Video Marketing? <ul><li>Picture = 1,000 words Video = Priceless </li></ul><ul><li>Create Emotional Connection (so important for your brand) </li></ul><ul><li>Press Play versus reading – so many people are used to getting their information visually (like Television) </li></ul><ul><li>Videos bring your ideas, work and brand to life (especially that so much of what you do is visual) </li></ul><ul><li>Videos can bring you instant credibility </li></ul><ul><li>Expedite the know, like and trust factor </li></ul>
    37. 37. The Money Statistics <ul><li>70% of people search online prior to making a decision/purchase </li></ul><ul><li>YouTube is the second largest search engine after Google. </li></ul><ul><li>7-10 seconds to grab attention on your website </li></ul><ul><li>80% will watch a video on your blog or landing page </li></ul><ul><li>52% will take action – No video? Only 4% will! </li></ul>
    38. 38. Top Mistakes when Getting Started (& how to avoid them) Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 <ul><li>Focusing on the video 1 st & marketing 2 nd </li></ul><ul><li>Personality not perfection produces profits </li></ul><ul><li>Poor keywording </li></ul><ul><li>Poor audio reduces connection </li></ul><ul><li>No structure or call to action </li></ul><ul><li>Video Marketing is all about the marketing – Strategy to create powerful videos = </li></ul><ul><li>DECIDE – DESIGN – DISTRIBUTE </li></ul>
    39. 39. HOT TIP # 1: Decide <ul><li>What is the video all about? (education, promotion, testimonials…) </li></ul><ul><li>Who is it for? </li></ul><ul><ul><li>Who the prospect is? (ex: home buyers, realtors, other service providers…) </li></ul></ul><ul><ul><li>What their needs are? </li></ul></ul><ul><ul><li>How are you going to fulfill them? </li></ul></ul><ul><ul><li>- What’s Your USP? </li></ul></ul>
    40. 40. HOT TIP # 2: Design <ul><li>What is the actual video going to look like? (movie, live interview, tutorial…) </li></ul><ul><li>What tool are you going to use based on the type of video you want to create? (Flip or Kodak, Animoto or OneTrueMedia, Camtasia…) </li></ul>
    41. 41. Design Your Video <ul><li>Grab their attention in the first 7-10 seconds (the intro is the most crucial part of the video) </li></ul><ul><li>Give them something of value (WIIFTHEM) </li></ul><ul><li>Create an Emotional Connection </li></ul><ul><li>Get them to do something - a clear Call to Action (52% will take action if you’re clear) </li></ul><ul><li>A Few Action steps: </li></ul><ul><li>Develop 3 – 4 Intros </li></ul><ul><li>Develop 3 – 4 Calls to Action </li></ul>
    42. 42. Tools to Use – Live Videos
    43. 43. Me in front of the camera, NO way! No problem.
    44. 44. Video Marketing Ideas <ul><li>Before and after staging demos </li></ul><ul><li>Tips or How to Series </li></ul><ul><li>Event footage </li></ul><ul><li>Testimonials / Interviews </li></ul><ul><li>Invites to an event, open house… </li></ul><ul><li>Video blogs, emails, newsletters </li></ul><ul><li>Tutorials </li></ul><ul><li>Sales pages </li></ul><ul><li>Demonstrations </li></ul><ul><li>Thank you and follow up </li></ul><ul><li>TV show/online business card </li></ul><ul><li>(Brand, List Builder, Conversion/Sales, Engagement, PR) </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    45. 45. HOT TIP# 3: Distribute <ul><li>Set Up a YouTube Channel with your name on your business (the same name as your website/blog and other social media sites for brand consistency and “findability”) </li></ul><ul><li>Upload all your videos to your YouTube Channel </li></ul>
    46. 46. Visibility through Pictures <ul><li>Post before and after photos on Flickr.com </li></ul><ul><li>Typed Keyword “Home Staging” on Flickr: 37,417 results ex: http://www.flickr.com/photos/homestagingchannel/ </li></ul>
    47. 47. Why do it? <ul><li>Start-up costs = $0 ROI = $Exponential </li></ul>FREE
    48. 48. Social Media Courses <ul><li>Blueprint for Social Media Success Spring Semester starts April 7 th </li></ul><ul><li>9 hours of intensive training on: </li></ul>Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Value $1482 – courses taken separately Special offer for CSP $397
    49. 49. Visit our website at www.SocialMediaAcademyforWomen.com Connect with Us Facebook.com/SocialMediaAcademyforWomen @SMA4Women [email_address] Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
    50. 50. Thank you for joining us today!

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