Mindshare Report - Executive Summary - Social Media Academy
by Society3 Academy on Apr 07, 2009
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Winning customer mindshare to an extent where it becomes a powerful competitive weapon. ...
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
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