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Social Media Time Management

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Social Media for ...

Social Media for
business managers
Stop thinking in "spending" time for or in social media - elevate your view and think "investing" your time. Stop messing with tweets that talk about some stranger ordering pizza - be able to tune into business relevant conversations. Stop being satisfied with your LinkedIn profile, it is static - instead understand to leverage business groups

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    Social Media Time Management Social Media Time Management Presentation Transcript

    • Social Media Time Managementfor business managers
    • Speaker Introduction
      Axel Schultze is the founder and president of the Social Media Academy. He is an author, chaired groups in industry associations and won the SF Entrepreneur Award in 2008. He is also CEO of Xeequa, the creator of XeeSM.
      Axel SchultzePresident
      XeeSM.com/AxelS
    • Agenda
      The shift in customer behavior in all aspects of business
      Making sense out of all that - by finding your very own customers
      Understand where to look and what to look for in the social web
      Being able to define how much time is well spend - how much is wasted
      Creating your own social presence
      Dealing with the social web regardless if your company has a strategy or not
    • Shift in customer behavior
    • Why social media IS business
      The most asked question: “Has anybody experience with…”
      60%-80% of purchases are based on recommendations. A business need to be part of that “recommendation chain”
      The second most searched term: “I have problems with…”
      Over 80% of user problems are solved in groups. Businesses need to be part of that service circle.
      New products are primarily discussed in the social web – not based on a TV commercial.
      Product management need to understand the dynamics in the social web
      Future buying trends are discussed in social media – here and now
      Logistics managers need to understand how to identify influencer and read trends early on
    • Social media is where customers meet customers forexperience, skill development, failure prevention…
    • How many still engage today
      The current way of doing business:
      Buy contact lists, do mail shots
      From small Google ads to bill boards
      Augment lead generation with cold calls
      Qualify, engage, try selling …
      Compete harder then ever – lower profits than ever
      Lead flow dried out
      The previous slide indicated: A brand decision is made before a sales process even began.
      A huge disconnect between company and market
    • A shoe dealer gets bought for $800 Million
      Tony Hsieh (CEO) brought Zappos from $1.6Million in 2001 close to$ 1 Bn in revenue by 2008 – It’s NOT an e-commerce success storybut a customer experience / social media success story.
    • Making sense out of all that - by finding your very own customers
    • Finding your customers
      You can get professional and setup tools like Techrigy, Scoutlabs, Radian6 and many others.
      You can also start simply by taking your customer list and look them up in LinkedIn, Twitter, Facebook, Slideshare, YouTube, Flickr, find their blogs and groups and communities they post and comment on topics.
      If you have a good relationship with them just ask them. Check out XeeSM and ask them to tell you.
    • Socialize
      Let’s assume you have 50 customers it takes about 1-2 minutes to socialize.
      Tweet about something they care or they may need
      Write something on their wall
      Respond to their posts or comments
      Understand what is important to them
      If you have 500 customers you care about, you will need tools to manage to connections.
      In any case you don’t WASTE time by surfing around and chatting with random people. You focus on your important relationships.
      Allocate 10% of the time you are investing in the eco system for new connections.
    • Being able to define how much time is well spend - how much is wasted
    • The social media time sink
      Time well invested
      Conversations with your customers
      Introducing them to important people
      Searching for relevant connections
      Providing links to important stories
      Blogging about your experience and subject matter expertise
      Exposing as much as possible about you and your professional and private life
      Time wasted
      Surfing around and reading stuff that “may be” interesting – (social media lottery)
      Connecting with as many people as possible
      “Selling and marketing” in the social web
    • The customer care oxymoron
      Customer service people spend on average 20% with customers and 80% with “their other work”
      Only the very best sales people spend more than 10% of their available time with the customer. The rest is seeking new customers, trying to connect, preparation, reporting, travel…
      Product managers spend on average 2% of their time with the request group and 98% with processes, definitions, reviews, launches…
      _____________
      With the social web you can grow your efficiency easily by 100%
      Moving from “tele sales” to “social sales” for example is on average a 100% gain in effectiveness and 500% increase in efficiency
    • First Social Relationship Manager
    • Creating your own social presence
    • It takes time to develop a social graph
      What you wrote on your resume you write on your LinkedIn profile – not a big deal – not of great value
      The network you create (your social graph) and the activities over that network is of outmost importance
      Do you have recommendations on LinkedIn?
      Do you have a blog exposing your subject matter expertise?
      Do you have twitter conversations with other experts?
      Are you quoted and commented or recommended on other blogs?
      It may take a few month to get there.
    • It’s not time “spend” but time “invested”
      Brush up your LinkedIn profile
      Photo, recommendations, join groups and discuss. (15 min a day)
      Create a Facebook fan page
      Encourage people to post their experience(20 minutes a week)
      Get up on Twitter
      Photo (not logo), real name, bio, be selective who you follow and maintain dialogs(15 minutes a day)
      Create / boost your blog
      Blog about your subject matter expertise (30-60 minutes a week)
      Present your business on SlideShare
      Consider YouTube, Flickr, Social bookmarks, XeeSM, and others
    • Dealing with the social web regardless if your company has a strategy or not
    • My company is not ready for that
      We have no budget
      We have no resources
      We have no plan
      We are way to busy (with your success?)
      Act or die
      I don’t know of anybody who was fired by acting and developing a positive drive.
      I know many who never understood why they got replaced at some point sometimes after 5 or 10 years.
    • What you can do – with or without exec buy-in
      Invest some time and understand the new dynamics of the social web
      Check where your customers are
      Connect with them
      Check where your prospects are
      Connect with them
      Check partners, alliances, suppliers, influencers… and engage
      Care, converse, help, ask for help…
      Allocate a random hour for this every day and consider it an INVESTMENT. Once you see a success, you will spend as much as you can.
    • Purpose – Objective - Execution
      Skip the strategy part fore now (seriously)
      Write down the purpose of your engagement
      Create a better customer experience
      Write down your objectives
      50 of my customers talk about our products within the next 3 month.
      Write down what you want to do every day (execution)
      Connect with all customers, prospects, partners…
      Have a conversation with 50 every day
      Meet them on Facebook, Twitter in LinkedIn groups
    • Building a successfulSocial Media Engagement Programfor your or your clients business
    • Social Media AcademyLeadership Class
    • The Core of the Social Media Academy
      Cross functional business approach
      Social media assessment method
      Social media strategy framework
      Functional social media in sales, marketing, support, HR, logistics, product development
      Tools, places & communities
      Detailed presence & execution plan
      Reporting & analytics
      Budgets, resources, ROI
      Corporate organization strategy
      Consulting & team building
      MethodsModelsFrameworks
    • Some of the key methodologies (5 out of 7)
      Four Quadrant Assessment Methodology
      Customer, Brand, Partner, Competition
      Hexagon Strategy Framework
      Goals, Mission, Benefits, Action, Programs, Reporting
      NCP Model
      Network – Contribution – Participation
      ComStar Organization Model
      A Social Media Service Architecture
      Advocacy Driven Engagement Model
      Advocacy is the currency for customer satisfaction and business success
    • Leadership Class Details
      Leadership Class for Certified Social Media Strategists
      Entrance Examination (required)
      September 16 – October 30
      Every Wednesday and Friday
      8:00 am – 10:00 am
      All sessions are instructor lead online classes
      US Morning Session 08:00 AM (PST)
      EU Session starting 17:00 (CET)
      AU Session starting 10:00 AM Sydney Time
      Classes are 20 – 25 people max
      Leadership Class, $3,195 /AU$3,920 / £1,960*
      Admission at: http://www.socialmedia-academy.com payment: paypal or credit card
      * = Gold Member
    • Social Media Academy Alumni
      Xeesm.com/KM
      Xeesm.com/LaureenEarnest
      Xeesm.com/MikeDubrall
      Xeesm.com/NancyChou
      Xeesm.com/TomSwift
      Xeesm.com/SusanRice
      Xeesm.com/CatherineSherwood
      Xeesm.com/MarkEldridge
      Xeesm.com/ElsomEldridge
      Xeesm.com/SteveGasser
      Xeesm.com/MatthiasBeckman
      Xeesm.com/MatsonSparling
      Xeesm.com/WendySoucie
      Xeesm.com/LisaRobb
      Xeesm.com/RMarkMoore
      Xeesm.com/BarbaraDaniels
      Xeesm.com/SpecialeXeesm.com/LamiaLee
      Xeesm.com/BoughtyXeesm.com/Walter
    • Social Media Academy Team
      Axel Schultze
      Marita Roebkes
      John Todor
      Adrienne Corn
      Walter Adamson
      Kevin Mannion
    • ThankYou
      (650) 384-0057
      info@socialmedia-academy.com
      http://xeesm.com/socialmediaacademy
      © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.
      All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.
      Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057
    • About
      The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field.
      The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering.
      The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com