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Social Media Academy Info package #SMACAD

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Spring 2011 Class Information …

Spring 2011 Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification

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  • 1. Social Media Academy Info package#SMACAD © Copyright Xeequa Corp. 2008
  • 2. #SMACAD Social Media Academy Welcome ! Spring 2011 Class Information Introductory Workshop Agenda Technical Requirements Lesson Details & Workshop Dates Workshop Calendar Main elements of the certification© Copyright Social Media Academy 2009-2011 2 Copying or distribution is prohibited
  • 3. #SMACAD Spring 2011 Certified Social Business Master Certified Social Media Strategist 22 Self paced lessons, 28 Self paced lessons 6 Instructor lead workshops 8 Instructor lead workshops Collaborative learning with others Collaborative learning with others including project work including project work System access February 7th System access February 7th Class Intro online session – Class Intro online session – February 9th 8 am PST February 9th 8 am PST Last workshop March 23 Last workshop April 6 Graduation Meeting March 25th Graduation Meeting April 8th© Copyright Social Media Academy 2009-2011 3 Copying or distribution is prohibited
  • 4. #SMACAD The Online Learning Engagement All lessons are on-demand so you can take them at your own leisure You will need to go through 4 lessons per week Allocate 60 minutes per lesson Allocate additional 6-8 hours per week for exercises and hands on experience Taking the lessons require Internet access All workshops are instructor lead online conferences with all attendees Every Wednesday (approx. 1 hour) Session starting 08:00 AM (PST) 16:00 (CET) Attendees present their exercises, we discuss the work and have time for Q+A Tests after some sessions, plus a final test Graduation is a few days after the final exam© Copyright Social Media Academy 2009-2011 4 Copying or distribution is prohibited
  • 5. #SMACAD Introductory Workshop Agenda February 9th 08:00 am PST online session Welcome and introduction Meet your class mates Attendees introduce themselves The social eLearning platform Blogs, groups and networks How we work together Lessons and workshops Exercises, presentation, discussions Social interactions Relationships Support Achievements and graduation Your first exercise: Presence development© Copyright Social Media Academy 2009-2011 5 Copying or distribution is prohibited
  • 6. #SMACAD Technical Requirements You need to have high speed internet to access the eLearning system, follow the lessons and also for attending the weekly workshops Login information to the eLearning system will be sent to you by email, 2 days prior to introductory workshop on Feb 9th Please join this first online conference sessions 15 minutes prior to the start at 8 am to make sure your audio system is working You can use a regular telephone line or use your microphone and speaker from your computer. Best is to use a headset with your computer You can use both PC or Macintosh. The lessons also work on iPad or iPhone© Copyright Social Media Academy 2009-2011 6 Copying or distribution is prohibited
  • 7. #SMACAD Lesson 1 – 4 overview Lesson 1 Lesson 3 The transformation of business society Social media business presence development General introduction to the changing socio Social Media tools, places and spaces economic landscape Profile development & Social Graph The model of influence is changing Looking under the hood of relationship building in Changes in customer relationship behavior LinkedIn, Twitter, Facebook and others Mistakes to avoid when starting in the social web The big 12 in social network platforms Long term reputation development Some best practices Lesson 2 Lesson 4 Purpose of corporate social media engagements Social Media Time Management Discovering methodical approaches to corporate “Don‟t waste time with social media – instead invest time social media in relationships” Creating a holistic social media approach Social Media Time Management Methods, models and frameworks Considerations on time allocation tables The NCP model helps sizing networks Tools for relationship management Social skill development The “Social Minutes” project Best practices Workshop 1 - February 16th Presence development review© Copyright Social Media Academy 2009-2011 7 Copying or distribution is prohibited
  • 8. #SMACAD Lesson 5 – 8 overview Lesson 5 Lesson 7 Social Media Audits / Assessments Social Media Implementation Strategy I Assessing your social media landscape How Social Media fits into Business Strategy Analyzing where your customers are and what they do Today’s Business Dynamics Assessing your own brand and corporate presence Customers embrace Social Media Evaluate your partners from a social web point of view What about Businesses? Understand where you are relative to your How Business Dynamics Impact Customer Relationships competitors Learn to use the Four Quadrant Assessment Model Case studies and best practices Lesson 6 Lesson 8 Social Media Monitoring Tools Social Media Implementation Strategy II It‟s not about what you „can‟ measure – but Using Social Media to Turn Challenges into Mutually about what you „need‟ to measure Beneficial Opportunities Systematically Using Social Media Reporting strategies - Asking the right questions Harnessing Information Overload Using different tools for different jobs Social Media Presence Getting hands-on with monitoring tools Networked Brain Trust Reporting back into the organization Building Engaging and lasting Customer Relationships Workshop 2 - February 23rd Business Assessment© Copyright Social Media Academy 2009-2011 8 Copying or distribution is prohibited
  • 9. #SMACAD Lesson 9 – 12 overview Lesson 9 Cross Functional Engagement Lesson 11 Social media isn’t just marketing but a business Strategy development I Creating a complete social media strategy strategy Strategy models and framework Sales engagement strategies Key components of your social media strategy Product Management strategies Creating a strategy team, resources and participants Support strategies The Strategy Hexagon – Social Media Strategy Framework Marketing & PR strategies Logistics strategies HR Strategies The new customer experience strategy Lesson 10 Lesson 12 Channel Partner Strategy Development Strategy development II Social media integrated business partner Strategy development considerations and examples engagement External involvement from customers, prospects and Market relationship models partners Social media and the supply chain Embedding the strategy into the overall corporate objectives Leveraging partners for the regional social customer engagement Case studies and best practices Partner sales empowerment Social marketing collaboration Workshop 3 - March 2nd Social Media Strategy Development© Copyright Social Media Academy 2009-2011 9 Copying or distribution is prohibited
  • 10. #SMACAD Lesson 13 – 16 overview Lesson 13 Lesson 15 Social Selling Techniques Social Media In Product Management Leveraging social media in Sales Social media integrated product management Social media in the different sales structures (direct / indirect) Extending social media based support programs into PM Understanding the shift in influence and the feedback cycles recommendation chain Co-creation initiatives leveraging social media Aligning sales engagement with the new Social media supported product launches "educated purchase decision“ Aspects of a changing IP situation and impact to product Demand generation and prospecting with social strategies media Case studies and best practices Reference selling and solution selling to the social customer Case studies and best practices Lesson 16 Social Marketing Lesson 14 Leveraging social media in PR and Marketing Social Media Aided Support Organization Customer experience and social media based Next generation marketing philosophy support The new influence noise ratio Integration and adoption in the support and services department Social Media monitoring Co-support initiatives, knowledge syndication Brand reputation development Support effectiveness Social media campaign planning Customer integrated support communities Using a social media planning framework Social media and paid support organizations Case studies and best practices Case studies and best practices Workshop 4 - March 9th Social Engagement Plan© Copyright Social Media Academy 2009-2011 10 Copying or distribution is prohibited
  • 11. #SMACAD Lesson 17 – 19 overview Lesson 17 Indirect Channel Programs Social media based partner marketing Partner empowerment program development Lesson 19 Building better partner relationships through social media Social Media Budget Planning & ROI Partner management with social media The financial side of social business Online collaboration with partners Partner program development Social media budget allocation / relocation Social Media as a cost reduction instrument Lesson 18 Social Media KPIs and ROIs Social Media Organization Development Social media budget planning Building a successful social media organization Developing an integrate social business organization Team responsibility and reporting lines Social media policy management Social media managers, community managers Technical requirements, skill development, education Workshop 5- March 16th Social Business Plan© Copyright Social Media Academy 2009-2011 11 Copying or distribution is prohibited
  • 12. #SMACAD Lesson 20 – 22 overview Lesson 20 Social engagement workflows “Having Connections” has always been a core Lesson 22 element of any business success Recruiting And Team Building The social minutes concept Social media as a tool to create a better team spirit A social engagement workflow Making socializing a habit Fusing the well developed young generation into a business Social relationships versus business relationships Developing a social media based recruiting strategy Key characteristics and success pattern of social networks Case studies and best practices Lesson 21 Human Resource and human talent development Leveraging social media to find best matching talents Culture shift and workforce trends New ways of creating an open business culture HR challenges in a globally connected world Case studies Workshop 6 - March 23rd Complete Project presentation Access to Final exam Social Business Master© Copyright Social Media Academy 2009-2011 12 Copying or distribution is prohibited
  • 13. #SMACAD Social Business Master Class only Friday March 25th Final exam review and Graduation© Copyright Social Media Academy 2009-2011 13 Copying or distribution is prohibited
  • 14. #SMACAD Lesson 23 – 25 overview Social Media Strategist class Lesson 23 Technical Social Media Presence Lesson 25 Tools selection for the social media strategy Social Media Presence Implementation Building a more advanced Facebook page Resource & Tools selection for the social media strategy Creating more sophisticated LinkedIn group strategies Establishing a corporate Twitter presence strategy Leveraging SlideShare across media Resources and cost considerations Management Tools Virtual goods development Lesson 24 Examples and best practices Social Relationship Management Systems Selecting and implementing social relationship management The Social Relationship Management concept Social contact management implementation Developing contact Flights for various scenarios Integration in CRM systems Workshop 7 - March 30th Building the technical foundation Social Media Strategist class© Copyright Social Media Academy 2009-2011 14 Copying or distribution is prohibited
  • 15. #SMACAD Lesson 26 – 28 overview Social Media Strategist class Lesson 26 Building a successful social media consulting Lesson 28 Practice Managing Large Scale Social Media Projects How to deal with large enterprise requirements and Planning considerations & business strategies seven figure projects Building a sound social media consulting business plan Corporate requirements analysis and grass roots What you can learn from the worlds top business campaigns consultants International social media implementation considerations Creating your own business strategy Large scale education models, social media policies and roll Customer engagement models outs Leveraging methods, models and frameworks in large scale Lesson 27 projects Building a successful social media consulting Planning resources, outsourcing and partnerships Practice Service Portfolio & managing large scale social media projects Developing a comprehensive service portfolio Creating a cost and accounting model for multi discipline social media engagements Planning resources, outsourcing and partnerships Project examples Workshop 8 - April 6th Creating a consulting business plan Social Media Strategist class Access to Final exam Social Media Strategist© Copyright Social Media Academy 2009-2011 15 Copying or distribution is prohibited
  • 16. #SMACAD Social Media Strategists Friday April 8th Final exam review and Graduation© Copyright Social Media Academy 2009-2011 16 Copying or distribution is prohibited
  • 17. #SMACAD Workshops calendar February© Copyright Social Media Academy 2009-2011 17 Copying or distribution is prohibited
  • 18. #SMACAD Workshops calendar March *Workshop 7 - 03/30 Social Media Strategist only© Copyright Social Media Academy 2009-2011 18 Copying or distribution is prohibited
  • 19. #SMACAD Workshops calendar April * Workshop 8 Social Media Strategist only© Copyright Social Media Academy 2009-2011 19 Copying or distribution is prohibited
  • 20. #SMACAD The Key Elements Of The Certification Cross functional business approach Social media assessment method Social media strategy framework Functional social media in sales, marketing, support, HR, logistics, product development Tools, places & networks Detailed presence development Methods Models Strategy and execution planning Frameworks Corporate organization strategy Reporting & analytics Budgets, resources, ROI The seven Social Media Methodologies Consulting & team building© Copyright Social Media Academy 2009-2011 20 Copying or distribution is prohibited
  • 21. #SMACAD Thank You +1 (650) 384-0057 http://SMACAD.com Social Media Academy Page and Group Social Media Academy Group @smacad All social presences: http://xeesm.com/smacad © 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057© Copyright Social Media Academy 2009-2011 21 Copying or distribution is prohibited
  • 22. #SMACAD About The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit http://smacad.com© Copyright Social Media Academy 2009-2011 22 Copying or distribution is prohibited

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